• Information Systems Review
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• v.12 no.3
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• pp.49-73
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• 2010

The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.155-165
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• 2017

The purpose of this study is to identify the direct effects of PSM on job satisfaction (JS) and perceived job performance (PJP) in public institutions and to identify indirect effects of the mediator. In particular, we define the person-organization fit (POF) used as the mediator as the fitness of the personnel system and identify the influence of POF in the relationship between PSM, JS, and PJP. The questionnaires used in this study were conducted for the members of Changwon Public Health Center and empirical analysis using structural equation modeling was conducted and the following results were obtained. First, PSM in the integrated public service organization has a positive effect on JS and PJP. Second, PSM shows that JS and PJP of organization members are improved through mediating effect of POF. It can be concluded that PSM can improve JS and PJP through institutional fit between members and organizations.

• Journal of the Korean Society of Radiology
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• v.15 no.5
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• pp.657-666
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• 2021

This study was conducted to understand the motivation for major selection and degree of satisfaction with major for university students in the department of Radiology, and to analyze the effect university life adjustment in COVID-19. From Jung 20 to July 20, 2021, 308 students in grades 1~4 were enrolled at universities in Busan and Gyeongnam. Factors influencing university life adjustment were found to have a good adjustment when majoring was selected with personal motive rather than social motive. Among the sub-factors of major satisfaction, general satisfaction and satisfaction with surrounding relationships had a positive effect on university life adjustment. Therefore, in order to adapt to healthy university life, it is necessary to secure closeness between school, professor, and students, and it is desirable to provide students with opportunities to experience various education by recognizing the rapidly changing policy changes in education to increase major satisfaction. Based on the results of this study, it is expected that the results of this study will be used as basic data for successful university life of students in the department of radiology.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.91-98
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• 2023

This study is an exploratory research on smart healthcare services, specifically focusing on a multi-channel CCR based healthcare service system. The study examines the overview and operational principles of the service system, highlighting the significance of user communication and its role in the system's functionality. Furthermore, the study investigates the impact of service quality on user satisfaction and intention to continue using the service. To achieve this, a structural equation modeling(SEM) analysis was conducted with a sample of 188 users who owned and utilized healthcare devices and apps. The results indicate that service quality dimensions (reliability, responsiveness, empathy, assurance, and tangibility) all had a positive influence on user satisfaction. Additionally, user satisfaction was found to have a significant impact on intention to continue using the service. The findings of this study contribute to exploring the effectiveness and potential value of CCR-based smart healthcare services. It was also provided insights for the future development of smart healthcare systems that offer accurate health information and personalized services for individual health management and prevention.

• 한국노년학
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• v.32 no.4
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• pp.1199-1215
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• 2012

The purpose of this study is to investigate the determinants of job satisfaction among care givers. Finding out the determinants of job satisfaction among care givers, the dependent variables were defined 3 groups with 9 sub-factors, such as personal factors of growth needs and self-efficacy, job factors of job diversity, job autonomy, job importance, role clarity and workload, organizational factors of comradeship, education & training. For the study, data were collected form 479 care givers working in 52 care facilities of Chung Nam Province and analyzed them by regression analysis technique using the SPSS 20.0 statistical package. The results are as followings, job diversity, job importance, comradeship, education & training have positive effects on job satisfaction respectively, workload effects on it negatively, but growth needs, self-efficacy, job autonomy, role clarity no effectiveness on job satisfaction. Based on the results of study, theoretical implications are discussed for care givers to promote the job satisfaction and suggested the directions for further study. Further more, the findings provide the basic sources for care giver human resource management in long term care facilities which are suffering from recruiting of care giver, and it also contribute to successful management of long term care insurance system as a meaningful suggestion.

• Asia Marketing Journal
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• v.1 no.2
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• pp.100-115
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• 1999

본 연구는 기업이 기술제품을 도입한 후에 내부에 확산시키려고 하는 실행단계에서 직면하는 혁신저항에 영향을 미치는 요인과 혁신저항을 줄이고 확산을 증진시키는 확산촉진활동을 설명하여 2B 마케팅 상황에서 기술제품의 조직내 혁신저항-확산모델을 도출하였다. 기업에서 기술제품을 조직내에 확산시킬 때는 구성원들의 혁신저항을 접하게 된다. 소비자 행동에서는 혁신저항에 영향을 주는 변수로 개인변수와 제품변수를 제시하고 있지만 2B 마케팅에서는 조직구조변수와 구매센터변수가 추가적으로 영향을 주게 된다. 중앙집권화, 공식화정도가 높은 기업에서는 구성원들이 혁신저항을 가지면서도 사용할 수 있다. 이러한 경우에는 판매기업과 구매기업의 관계가 단기적인 관계로만 그칠 수 있다. 또한 구매센터 참여정도가 적고 구매센터가 집중화되어 있으면 혁신저항이 커지고 단기적인 관계만 형성될 가능성이 커진다. 그리고 제품의 지각된 위험, 적합성에 따라 혁신저항의 정도가 달라질 것이다. 그리고 사용자 개인의 지각된 자기능력, 현 제품의 만족도 등이 의미있는 조절 변수 역할을 할 것이다. 그러므로 장기적인 관계로 이어지기 위해서는 혁신저항을 줄이는 교육훈련, 제품개선, 부서간 조정, 개인적 동기 부여와 같은 확산촉진활동이 있어야 한다. 따라서 본 연구를 통해 판매기업과 경영자들은 기술제품에 대한 혁신저항을 극복하고 제품을 확산시킬 수 있는 학문적, 관리적 시사점을 얻을 수 있을 것이다.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.12
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• pp.1880-1892
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• 2010

The purposes of this study were to: a) provide evidence concerning the effects of emotional intelligence on job outcomes, b) examine the impacts of emotional intelligence on employee-related variables such as 'job satisfaction', 'organizational commitment', 'organizational performance', and 'turnover intention' c) identify the conceptual framework underlying emotional intelligence. A survey was conducted to collect data from foodservice managers (N=231). Statistical analyses were completed using SPSS Win (16.0) for descriptive analysis, reliability analysis, factor analysis, t-test, correlation analysis, cluster analysis and AMOS (16.0) for confirmatory factor analysis and structural equation modeling. The concept of emotional intelligence (EI) has been on the radar screens of many leaders and managers over the last several decades. The emotional intelligence is generally accepted to be a combination of emotional and interpersonal competencies that influence behavior, thinking and interaction with others. The main results of this study were as follows. The four EI (Emotional Intelligence) dimensions correlated significantly with age. The means of job satisfaction score were above the midpoint (3.04 point) scale. The organizational commitment score was above the midpoint (3.41 point) scale and was higher at 'loyalty' factor than 'commitment' factor. The means of organizational performance score were above the midpoint (3.34) scale. The correlations among the four EI (emotional intelligence) factors were significant with job satisfaction; organizational commitment, organizational performance and turnover intention. The test of hypothesis using structural equation modeling found that emotional intelligence produced positive effects on job attitude and job performance. Emotional intelligence enhanced organizational commitment, and in turn, managers' attitude produced positive effects on organizational performance; emotional intelligence also had a direct impact on organizational performance. This study has identified the effect of emotional intelligence on organizational performance and attitudes toward one's job.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.222-231
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• 2008

The research was executed to find out that customers' dissatisfaction level caused from service failure could be increased or decreased by personal value attitude for a event. With the empirical study the research found fate or destiny oriented individuals are more likely to forgive for the service failures than face value oriented ones. The findings will be helpful to increase customers satisfaction levels after customers experienced service failures if a service firm can manage individuals' personal values.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.270-279
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• 2007

The objectives of this study are to analyze the impact of compensation and human relationships with their peers and supervisors on job satisfaction and turnover intention of travel agent employees. To achieve these objectives, as a conceptual framework of the study, compensation system and human relationships with colleagues and supervisors, and job satisfaction and turnover intention were reviewed, and the empirical studies on employees' perceptions in travel agencies toward job satisfaction and turnover intention were conducted. According to the findings of this study, the following suggestions were presented to the domestic travel agencies. Travel agencies are needed to prepare reward systems in their companies and try to have them operated fairly, and it is necessary for the travel agencies to try to manage the employees' stress at work and the problems caused from the human relationships between peers as well as manager and staff.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.239-250
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• 2018

This study classified the predictors affecting the life satisfaction level of married immigrant women into socio-demographic factors (age, education, personal system factors (Korean proficiency, self-rated health, depressed mood, multicultural attitude), family system factors (spouse relationship satisfaction, child relationship satisfaction, couple conversation time, decision-making status), and social factors (social support, social capital, experience of social discrimination, multicultural family support center use) based on ecosystem perspectives and comprehensively examined their effects. The data for 14,464 married immigrant women from the National Survey on Multicultural Families 2015 were analyzed through hierarchical multiple regression. The findings of this study are as follow. First, the results indicated that all ecosystem factors- that is personal, family, and social system factors-significantly affected life satisfaction level of married immigrant women and especially personal and family system factors increased the predictability on their satisfaction. Second, among all predictors, spouse relationship satisfaction was the factor most strongly associated with life satisfaction. Finally, the income variable among socio-demographic factors, depression among personal system factors, spouse relationship satisfaction among family system factors, and experience of social discrimination among social system factors all showed the strongest significant effects on the life satisfaction level of married immigrant women. These results suggest that comprehensive factors based on the ecosystem perspectives to intervene and promote the life satisfaction of married immigrant women should be considered.