• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.45-53
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• 2015

This study validates the effectiveness of Hackathon Education which is popular entrepreneurship education method. And to reveal how entrepreneurship affects willingness of entrepreneurship and its team commitment. In addition, this study is to examine the moderating effect of transformational leadership in the relationship between entrepreneurship and its performance. The results show that entrepreneurship has no statistically significant result, but has positive impact on the willingness of entrepreneurship. However, moderating effect was proved between entrepreneurship and willingness of entrepreneurship. Therefore, entrepreneurship has positive effect on willingness by complementary relationship of transformational leadership Furthermore, entrepreneurship has positive impact on its team commitment and even though statistically not proven but also transformational leadership can affect its team commitment by interaction of entrepreneurship.

• Management & Information Systems Review
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• v.35 no.1
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• pp.207-233
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• 2016

Currently mobile messenger industry, based on mobile application, is growing. And it has aroused innovative change, offering services in various forms beyond the form simply sharing messengers. Also because messenger securities are becoming personalized and intelligent, the importance of more diverse mobile applications' securities is increasing. This study carries out the empirical study of the causal relationship that the factors of using application services influence on security recognition and security Intention of mobile securities, and consequentially impact upon protection of personal information of users. In order that, we present the research model which prime variables of SDT, which emphasized on natural immanent motivation of human, applied to. To verify the research model of this study empirically, we conducted a survey targeting the public and university students which have ever used mobile messenger applications. With this, we desire to contribute to emphasizing the significance of individual messenger security and playing a positive role to develop security guide for consumers. The path analysis results are as follows. First, perceived autonomy has a positive effect on both security awareness and security intention. Second, perceived competence has a positive effect on security intention. Third, perceived relatedness has a positive effect on both security awareness and security intention. Last, security awareness and security intention. have a positive effect on privacy protection behavior. Through emphasizing the importance of the security of the messenger of individuals and contribute to a positive role for development of the necessary security guidelines to consumers.

• Information Systems Review
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• v.22 no.2
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• pp.1-24
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• 2020

Cloud computing technology is expanding its services to individual consumers through storage and applications. This study aims to compare the predisposing factors that affect the perceived value and the intention to use between users who have used or experienced services and those who have never experienced services from the perspective of benefit and sacrifice based on the value-based acceptance model. The results showed that the sacrifice factor (perceived cost) had a significant effect on perceived value and perceived value had a significant effect on intention to use, but showed a difference in perceived benefit. Perceived usefulness, ubiquity, and network effects had significant impact for experienced users' perceived value, but for inexperienced users, ubiquity did not have significant impact. In addition, usefulness was the most significant factor for experienced users while network effect was the same for inexperienced users. The results of this study suggest that consumers' intention to use personal cloud service is evaluated as a benefit and sacrifice point and a new attempt to re-examine the role of previous experience.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.258-270
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• 2015

The study aims at verifying the effect of the image, trust and responsiveness to social welfare organizations on continuing the sponsorship of private donors, the mediating effect of the organizational identification and the moderating effect of their financial status. As a result of causal analysis of the variables by structural equation models, regardless of donors' financial status, social welfare organizations' image, trust and responsiveness has no direct effect on continuing the sponsorship. Among the donors in relatively good financial status, social welfare organizations' image, trust and responsiveness positively have direct effects on organizational identification, which has a direct effect on continuing the sponsorship. That is, the image, trust and responsiveness influence the continuity of the sponsorship through the full mediating effect of organizational identification. On the other hand, among relatively poor donors, only the organizations' image and trust positively influence the organizational identification, The direct and indirect effects on the continuity of the sponsorship are different according to the private donors' financial status, which means that the moderating effect of the donors' financial status is proved. The result of latent mean analysis regarding 5 main latent variables according to the private donors' financial status, shows the significant difference in the continuity of sponsorship only(Mean= .197, Cohen's D=.779). By emphasizing that Organizational identification is a critical factor in terms of enhancing the continuity of sponsorship, some practical implications are discussed based on the study's findings.

• Journal of The Korean Association of Information Education
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• v.18 no.4
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• pp.509-520
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• 2014

This study investigated the structural relationships among factors on intention to use mobile learning and suggests practical strategies to enhance learners' behavior intention in secondary school. In this study, we hypothesized that mobile computing self-efficacy, personal innovativeness, and social influence had positive effects on perceived usefulness and perceived ease of use, which ultimately had positive effects on intention to use mobile learning. In order to examine structural relationship among variables, we surveyed 289 high school students in spring semester of 2014. After collecting data, we examined causal relationship among variables using Structural Equation Modeling. The results of this study are as follows: First, mobile computing self-efficacy and personal innovativeness significantly affected perceived ease of use. Second, mobile computing self-efficacy, social influence, and perceived ease of use significantly affected perceived usefulness. Lastly, perceived usefulness and perceived ease of use significantly affected intention to use mobile learning of high school students.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.1
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• pp.612-627
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• 2020

This is a case study of Korea Airports Corporation(KAC) examining the effects of pre- and post-employment experience factors on individual and organizational priority. This study surveyed 240 employees of KAC and analyzed the results. The influence of pre-employment experience (number of times applying to public sector, reason to choose public sector, and job changing experience) and post-employment experience (years of employment, position, and job types) on personal value (authority, achievement, welfare, vacation, and personal life) and organizational value (responsibility, obligation, performance, compensation, and participation) was studied. The results indicated that organizational value is generally greater than personal value. Preference value (=organizational value/personal value) was greater than one for every group. Education, years of employment, position, reason to choose public sector were confirmed to influence preference value. For pre-employment factors, as an employee chooses to work in the public sector because of better balance of work-personal life, preference value was confirmed to be lower. For post-employment factors, when the years of employment are longer and the position is higher, preference value is significantly higher. The results imply that an organization should establish a fair evaluation and compensation system to help employees display their full capability to produce maximum performance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.230-241
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• 2017

The main purpose of this study was to empirically investigate the effects of participation behavior and performance improvement on motivation factors of Korean university students which participated in LINC by utilizing Vroom's Expectancy Theory. Three motivation factors of valence, instrumentality, and expectancy were examined in this study. In addition, two different models (valence and force model) analyzed the causal relationships regarding participation behavior and performance improvement. 236 data were collected and findings of this study were as follows: First, comparative analysis between demographic characteristics including university, major, and residence had no significant differences in mean value. However, females had higher levels of recognition related to valence (attractiveness) relative to males. Second, valence and the force model were significant predictors of LINC participation behavior and performance improvement. Furthermore, the coefficient of determination and beta coefficient of the force model were higher compared with the valence model. Third, the level of mediation effects including direct, indirect, and total effect of the force model was higher than the valence model. LINC participation behavior had a partial mediating effect between the three motivation factors and performance improvement variable.

• Journal of dental hygiene science
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• v.17 no.2
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• pp.99-107
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• 2017

The purpose of this study was to identify knowledge awareness, and performance of dentist and dental staff regarding protection of patient's personal information. In addition, this research was conducted to highlight the importance of protection of patient's personal information and provide a guideline for establishing measures in this regard. A survey was conducted on 506 dentists or dental staff working in Seoul, Gyeonggi and Chungcheong provinces. The data was analyzed using t-test, one-way ANOVA, $x^2$, Pearson's correlation coefficient, and Scheffe test, using the PASW Statistics ver. 18.0 program. We found that the participants' knowledge and perception of the protection of patient's personal information were relatively low compared to those of other professionals. Such knowledge and perception were especially and significantly low in dental hygienists. In addition, a high level of knowledge and awareness showed a positive correlation with the extent of performance. Therefore, it is important that dentists and dental staff are aware of issues regarding the protection of patients' personal information. For this purpose, educational and training programs on such issues appear essential.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.200-212
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• 2019

The purpose of this study is to examine the motivational factors of university graduates participating in 'Youth Technology Transfer Specialist Training Project(Youth TLO)' by applying Vroom's expectancy theory. Moreover, it is verified that the effect of actual participation behavior and individual performance improvement for the university graduates in Gyeonggi-do, Busan regions. The motivation factors were consisted of valence, instrumentality, and expectancy. An empirical analysis was conducted of the effects on the verification of the demographic characteristics of the target, the behaviour of personal business participation in the Valence and Force model, and the improvement of performance. Three results were inferred from 322 collected data as follows; First, comparative analysis about expectancy, which related to work experience, according to demographic characteristics such as gender, residence, age, and employment period revealed no significant differences in mean value, except career duration. Especially, the university graduates in 'Youth TLO' who had internship experience had the highest level of recognition for the expectancy. Second, both of valence and force model had influence on participation behavior and performance improvement. Notably, determination of coefficient for the valence model were higher than those for the force model. Third, level of mediation effects for the valence model were higher than those for the force model in respect of direct, indirect, and the total. Moreover, it was verified that the three motivation factors could improve individual performance and participation behavior had partial mediation effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.123-141
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• 2021

This research examined the relationship between entrepreneurial attitude and entrepreneurial opportunity recognition and university students' entrepreneurial potential in the entrepreneurship of university students. Accordingly, this research confirmed the significant influence between the awareness formation of entrepreneurial opportunities and the attitude toward entrepreneurial, which affect the improvement of the entrepreneurial potential of university students, and analyzed the influence relationship between the variables according to the start-up education and the role model. The results of the study are summarized as follows. First, creativity, leadership, and individual control have a significant effect on information search. Insight and achievement have no statistically significant effect on information search. Second, creativity, leadership, and insight were found to have a significant effect on the information combination, and the sense of achievement and individual control did not significantly affect the information combination statistically. Third, creativity, leadership, and individual control have a significant effect on opportunity capture. Insight and achievement have no statistically significant effect on opportunity capture. Fourth, information seeking and opportunity capture have a significant effect on perceived entrepreneurship prospects, and information combination has no significant effect on statistically recognized entrepreneurship prospects. This research examined the effects of the entrepreneurship education and role model of university students, which are the subjects of entrepreneurship education activities supported by universities and governments, and suggested implications related to the entrepreneurial potential of university students who did not entrepreneurship immediately because the perceived desire for and the perceived feasibility of entrepreneurship are formed.