• Title/Summary/Keyword: 개인위험 감수정도

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A study on the influence of information security in selecting smart-phone (정보보안이 스마트폰 선택에 미치는 영향에 관한 연구)

  • Ahn, Jong-Chang;Lee, Seung-Won;Lee, Ook;Cho, Sung-Phil
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.1
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    • pp.207-214
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    • 2014
  • Recently, smartphone spyware resembles various types of virus components in PCs and has trends getting more and more severe. Users do not perceive the risk factors severely even if smartphone security is very vulnerable in spite of the smartphone spyware growth. Thus, this study observes the influence of information security in selecting smartphone based on the personal inclinations and spyware perceptions. The main variables of study model are such as the degree of personal risk-accepting and the risk of smartphone spyware as independent variables and smartphone purchasing intention as a dependent variable. The model is tested using SPSS 21 packages on the effective 200 samples gathered through questionnaire survey on the present smartphone users. As a result, the two main hypotheses which are "the degree of personal risk-accepting will influence on the perceiving risk of smartphone spyware" and "the perceiving risk of smartphone spyware will influence on smartphone purchasing intention" were significant statistically. Therefore, we could find out information security's influence on the selecting smartphone.

A Study on the Influence of Information Security on Consumer's Preference of Android and iOS based Smartphone (정보보안이 안드로이드와 iOS 기반 스마트폰 소비자 선호에 미치는 영향)

  • Park, Jong-jin;Choi, Min-kyong;Ahn, Jong-chang
    • Journal of Internet Computing and Services
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    • v.18 no.1
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    • pp.105-119
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    • 2017
  • Smartphone users hit over eighty-five percentage of Korean populations and personal private items and various information are stored in each user's smartphone. There are so many cases to propagate malicious codes or spywares for the purpose of catching illegally these kinds of information and earning pecuniary gains. Thus, need of information security is outstanding for using smartphone but also user's security perception is important. In this paper, we investigate about how information security affects smartphone operating system choices by users. For statistical analysis, the online survey with questionnaires for users of smartphones is conducted and effective 218 subjects are collected. We test hypotheses via communalities analysis using factor analysis, reliability analysis, independent sample t-test, and linear regression analysis by IBM SPSS statistical package. As a result, it is found that hardware environment influences on perceived ease of use. Brand power affects both perceived usefulness and perceived ease of use and degree of personal risk-accepting influences on perception of smartphone spy-ware risk. In addition, it is found that perceived usefulness, perceived ease of use, degree of personal risk-accepting, and spy-ware risk of smartphone influence significantly on intention to purchase smartphone. However, results of independent sample t-test for each operating system users of Android or iOS do not present statistically significant differences among two OS user groups. In addition, each result of OS user group testing for hypotheses is different from the results of total sample testing. These results can give important suggestions to organizations and managers related to smartphone ecology and contribute to the sphere of information systems (IS) study through a new perspective.

The Influence of North Korean Refugees' Individual Characteristics and Entrepreneurial Motives on Entrepreneurial Intention (북한이탈주민의 창업 개인특성과 창업동기가 창업의지에 미치는 영향)

  • Park, Nam Tae;Lee, Bo Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.67-75
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    • 2016
  • The financial difficulties which North Korean refugees encounter during the process of transition into South Korean society is due to their low income and insufficient expertise. Hence this research was conducted for the purpose of improving the policy and system to support North Korean refugees' starting of businesses. As a result, the self-efficacy, which is one of the individual characteristics, influences the motivation for starting business. In addition, it has been revealed that the motives and education on starting business also influence the motivation for starting business. By observing regulation effect of social adaptation, it has been found out that the interaction between the personal characteristics such as risk-taking attribute and the previous experience of starting business, along with interaction effect on social adaptation and motives and social adaptation, is statically influencing as well. On the basis of results, to efficiently support North Korean refugees' starting business, it is necessary to conduct education on starting business to boost their self-efficacy and the support must be executed based on their levels of motives, risk-taking attribute and social adaptation.

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The Effects of Entrepreneurial Characteristics and Entrepreneurial Intentions : Focusing on Entrepreneurship Education completed Prefounders (창업가 특성이 창업의지에 미치는 영향에 관한 연구 : 창업교육을 이수한 예비창업자를 중심으로)

  • Park, Ji Yu;Yang, Hae Sool
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.2
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    • pp.97-107
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    • 2014
  • Intensive studies have been focused on conditions for business foundation and the entrepreneurship in light of management, economy, and social psychometrics. This study focused on potential effect of entrepreneurial characteristics on environment for entrepreneurial intentions in establishment of orientation of entrepreneurial intentions. Among various factors affecting on starting small and medium size enterprises, how entrepreneur's personal characteristics is related on entrepreneurial intentions was investigated. Manifest questionnaire was distributed among Venture to the professional graduate students, graduate entrepreneurship, and small business start-educated founders in order to deduce the relationship between the entrepreneurial characteristics and the environment of entrepreneurial Intentions. Previous studies and the literature survey were carried out to support for statistics of the questionnaire. 550 answers were collected and analyzed to find that propensity for achievement, innovation, enterprising, risk taking and creativity are key factors influencing inauguration of an enterprise. We have found that among these, risk taking, creativity, and innovation are analyzed to be as a regression coefficient but enterprising a side regression coefficient. Since this study can find its limitation in that comprehensive fields of entrepreneurship were analyzed in general, the result of this study should be used with caution, until more is known about its accessibility for predicting of success or failure of Start-up Company.

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청년자영업자의 기업가정신이 사업성과에 미치는 영향: 긍정심리자본의 매개효과를 중심으로

  • 이주영;김종성
    • 한국벤처창업학회:학술대회논문집
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    • 2024.04a
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    • pp.119-123
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    • 2024
  • 우리나라 전체 자영업자에서 청년 자영업자의 비율은 감소하고, 중장년 자영업자의 비율이 증가하고 있다. 또한 청년층 자영업의 평균 지속기간은 37개월로 대략 3년의 자영업 유지기간을 보이고 있으나, 청년 자영업자 40% 정도는 2년 이내에 자영업에서 이탈하는 것으로 나타났다. 청년자영업자 사업의 짧은 지속 기간과 높은 이탈률에도 불구하고, 우리나라의 자영업 시장구조가 50~60대 중장년층을 중심으로 형성되어 있기 때문에 20~30대 청년층의 경우 분석 및 논의 대상에서 큰 비중을 차지하지 못하고 있다. 이에 본 연구에서는 청년 자영업자의 미래지향적이며, 창조적인 아이디어를 갖고 적극적으로 실행해보고자 하는 성향과 위험을 감수하는 기업가정신이 사업성과에 영향을 미칠 것이라는 상황에 주목하였으며, 이러한 상황에서 개인의 '자기효능감, 낙관주의, 복원력, 희망'과 같은 긍정심리자본이 매개한다고 가정하고 연구모형을 설정하였다. 이를 위해 기업가정신의 구성요소인 '혁신성, 진취성, 위험감수성'을 독립변수로, '균형성과관리(BSC)의 재무적 관점, 고객 관점, 내부 프로세스 관점, 학습과 성장 관점'을 도입한 사업성과를 종속변수로 설정하였다. 또한 선행연구를 기반으로 긍정심리자본을 매개변수로 채택하여 변수 간의 관계를 실증적 분석을 통하여 검증하고자 한다.

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The Factor Analysis for Acceptance on Hydrogen Refueling Station Using Structure Equation Model (구조방정식 모델을 이용한 수소충전소 수용에 미치는 요인분석)

  • Lee, Mi Jeong;Baek, Jong-Bae
    • Korean Chemical Engineering Research
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    • v.60 no.3
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    • pp.356-362
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    • 2022
  • Research related to hydrogen technology is being actively conducted around the world. Korea is also making great efforts to develop technology to leap forward as a hydrogen economy powerhouse. In particular, the world's No. 1 hydrogen vehicle penetration rate is proof of this. However, the construction of hydrogen refueling stations is being delayed. The biggest delay factor is the public opposition. As such, policies without public support cannot be successfully implemented and are not sustainable. Therefore, this study intends to analyze the factors affecting the acceptability of hydrogen refueling stations in favor of and against them. As a research method, the basic factors affecting acceptability were identified by reviewing previous studies, and a questionnaire was designed and investigated based on the established factors. The validity and reliability of the questionnaire were verified, and the hypothesis was verified through correlation analysis. And, using structural equation modeling, a factor model was developed on the acceptability of hydrogen refueling stations. As a result of the study, acceptability defined private acceptability and public acceptability. In the case of private acceptability, it was confirmed that the higher the attitude toward the environment, the higher the level of knowledge about the hydrogen charging station, and the lower the degree of feeling the risk of the hydrogen charging station, the higher the acceptability. In the case of public acceptability, it was confirmed that the higher the benefit, the better the attitude toward the environment, and the lower the risk-taking characteristics of the individual, the higher the acceptability. Therefore, in this study, based on the potential factors verified in previous studies, the main factors affecting the acceptance on hydrogen refueling stations were identified. And the acceptance model was developed using structural equation modeling. This study is expected to provide basic data to seek ways to improve the acceptance of public when implementing national policies such as hydrogen refueling stations, and to be used analysis data for scientific communication.

The Effects of Gender and Childbirth on Entrepreneurship: Implications for the Activation of Female Entrepreneurship (성별 및 출산이 기업가정신에 미치는 영향: 여성 기업가정신 활성화 방안에 대한 함의)

  • Choo, Seungyoup;Kong, Hyewon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.5
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    • pp.93-104
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    • 2019
  • The entrepreneurship can be a source of national growth potential as behavioral tendencies of people who seek innovation, take risks of failure, and proactively respond to opportunities. In particular, in the economic situation of Korea where growth has been stagnated, it is necessary to strengthen the entrepreneurship of women which is relatively lower than men's in order to activate the start-up and economic participation of the whole people. In this regard, this study focuses not only on gender differences in entrepreneurship but also on the hidden impact of social contexts that cause gender differences in entrepreneurship. Specifically, this study examined the moderating effects of childbirth, a factor that reflects the social context of Korea in the relationship between gender and entrepreneurship. According to the results of the model that includes the interaction effect of these variables in addition to the independent effects of gender and childbirth, the gender effect disappeared, while the significant effect of both the childbirth variable and the interaction variable of gender and childbirth were confirmed. Furthermore, according to additional analysis, which identified the differences in entrepreneurship by creating four types of treatment groups based on gender and childbirth status, entrepreneurship was significantly lower in the 'female and childbirth' group than in all other groups. The difference between the remaining treatment groups was not statistically significant. These results indicate that differences in entrepreneurship levels between men and women overlap not with the unique trait of men and women, but with the social contextual effects of Korea, where women are under the full burden of childbirth and parenting. This study suggests implications that effective policy measures to promote women's entrepreneurship or economic activity should be taken by taking into account the social context of Korea that suppresses women's entrepreneurial behavior.