The Influences of Sports On-line Membership on Customer loyalty from the Moderation Roles of Commitment : In terms of the Professional Soccer team (프로축구 구단 온라인 멤버십의 특성과 몰입이 고객 애호도에 미치는 영향)
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- Korean Business Review
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- v.17 no.2
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- pp.161-183
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- 2004