• Asia Marketing Journal
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• v.13 no.2
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• pp.1-26
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• 2011

This study tried to investigate the relationships among the sought benefits, consumer-brand relationship and purchase experiences with regard to cosmetics, based on Scmitt (1999)'s Strategic Experiential Modules (SEM) which classified consumer's purchase experiences into five modules (sense, feel, think, act & relate) and provide strategic implications based on the results. According to the result, among the sought benefits of cosmetics, functionality had the most significant impact on purchase experience, and brand affected "sense" and "think-act-relate" experiential modules. Fashion was only found to affect "feel" module. Also, the "think-act-relate" module positively affected all components of consumer-brand relationship. And, "love and passion" component was significantly influenced by sensory experience, while "mutual commitment" and "affinity" were both affected by affective experience. In addition, gender difference was found in fashion, economy, and functionality among the sought benefits, Specifically, women showed higher score on fashion and functionality than men, while men scored higher in economy benefit than women. Also gender was a differentiating factor for "feel" and "think-act-relate" experiential modules, where women scored higher than men. Finally, In terms of causal relationships, "functionality" influenced all three experiential modules (sense, feel, think-act-relate) for both men and women. But, women showed more significant relationship between brand and sensory module, whereas men showed significant relationship between brand and think-act-relate module. At conclusion, the study provides some strategic implications that cosmetics companies need to strengthen brand relationship with consumers in order to provide them with targeted purchase experiences that fit the benefits most sought by them, which will result in competitive strengths.

• Broadcasting and Media Magazine
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• v.22 no.4
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• pp.34-40
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• 2017

현재 멀티미디어는 사용자의 감성을 자극하며 몰입감과 현장감을 자아내고 극대화할 수 있는 실감 미디어(Immersive media)로 발전하고 있다. 이러한 실감 미디어 내 시청각 정보의 저장과 표현을 위한 데이터 템플릿과 인터페이스들은 상당히 많은 부분에서 표준화되어 왔지만, 이와 달리 후각, 미각, 촉각 등의 실감 정보들은 관련 표준들의 부재로 인해 많은 연구 개발에도 불구하고 해당 서비스들의 상용화가 지연되고 있는 중이다. 이 문제를 해결하기 위해 이 논문에서는 후각 미디어에 초점을 맞추어 MPEG-V 표준과 현재 진행 중인 MPEG-IoMT(Internet of Media Thing) 표준을 사용하여 미디어 사물 인터넷 내 후각 인터렉션을 위해 필요한 표준 데이터 템플릿과 인터페이스를 기술하였다.

• Proceedings of the Korean Information Science Society Conference
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• 2002.04b
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• pp.556-558
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• 2002

본 논문에서는 멀티미디어 게임의 흡인요소를 분석하였다. 인지 및 감성을 고려한 흡인요소에는 22가지가 있었다. 이 흡인요소들을 몰입차원과 구현방식 그리고 자극방법 등의 각도에서 그 상관관계를 파악하였다. 그 결과 게임의 흡인요소 22가지 중에서 새로운 게임을 설계할 때 일체감. 자극성, 도박, 현장감, 환상감, 만족감, 성취감 등의 7가지 요소를 우선적으로 고려해야 함을 확인하였다.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.56-64
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• 2015

Music has played an important role in Films. It develops the narrative of the movie and it emotionally pulls the audience into the film. In composing film music, you need to put a bigger emphasis on the Interrelationship between melody, rhythm and harmony. However, to create more tension in the genre of suspense or thrillers, it is possible to direct music with the unique tone color such as theremin machinelike instrument.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.167-168
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• 2014

Music has played an important role in Films. It develops the narrative of the movie and it emotionally pulls the audience into the film. In composing film music, you need to put a bigger emphasis on the Interrelationship between melody, rhythm and harmony. However, to create more tension in the genre of suspense or thrillers, it is possible to maximize the emotion with the acoustic sounds of particular musical instruments.

• Korea Journal of Hospital Management
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• v.11 no.4
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• pp.1-18
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• 2006

The purpose of this study is to examine the effects of nurses' emotional labor and the importance of leaders' emotional intelligence roles by verifying them with job satisfaction and organizational commitment for 396 nurses at 8 university hospitals in Seoul and Gyeonggi province. It was found that emotional labor had a negative relationship with job satisfaction and organizational commitment. And leaders' emotional intelligence has a significant positive relationship with job satisfaction and organizational commitment. However, leaders' emotional intelligence has no moderation effect on emotional labor and dependent variables. As this study shows that emotional labor and leader's emotional intelligence affect organizational effectiveness of hospital nurses, it would be important to not only manage members' emotional labor but to also develop the emotional intelligence of both leaders and the staff.

• Information and Communications Magazine
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• v.32 no.3
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• pp.11-17
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• 2015

4D 영상은 3D 영상에 바람, 의자의 움직임, 물의 튀김 등과 같은 다양한 특수 효과들을 같이 제공하여 보다 사실적인 느낌을 사용자에게 제공한다. 이처럼 사용자의 만족도 향상을 위해 시간 공간적 제약 없이 몰입감과 현장감을 극대화 할 수 있는 오감정보와 감성정보를 제공하는 미디어를 실감미디어라 한다. 실감 미디어는 시간 공간적 제약 없이 사용자에게 사실적인 느낌을 제공하며, 이를 위해 가상공간에서의 실감효과를 실제 공간의 하드웨어를 통해 실감효과를 실현하고자 하는 노력은 아직까지도 계속 되고 있다. 이러한 실감효과는 미디어를 청취할 때 시각, 청각, 후각, 미각, 촉각 등의 인간의 오감 정보를 사용자에게 전달하여 마치 사용자가 실제 현장에 있는 것과 같은 느낌을 제공한다. 본 논문에서는 이러한 실감 미디어를 비롯한 가상공간 콘텐츠를 실제 소비 환경과 상호 연동하기 위한 인터페이스에 대해 정의하고 있는 MPEG-V 표준화의 구성 및 범위와 최근동향 및 변경 점에 대해 살펴본다.

• Cartoon and Animation Studies
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• s.14
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• pp.83-99
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• 2008

In general, the cut or dissolve or etc., collective changeover represents the change of scene in the film. Animation film makes scene's various parts to allow intended sensibility and narrative factors by special manufacturing skill generating frame image one by one and transfer it to the different symbolic dimensional expression. Nowadays sequential scene composition is not any more the unique special treatment for 2D animation according to image handling skill like morphing, metamorphosis, etc. becomes diverse and elaborate. But 2D manual animation makes spectator to be absorbed into different visual dimensions continuously and strongly beyond character and background, namely object and space. that is 2D manual animation's strong attractiveness. Finally these characteristics enable literary function which makes it possible to do delicate metaphorical through full scene composition basis and to communicate a implicative meaning system The analysis about scene broke boundary between symbolic perspective world and plane formative world and it became more diverse and complicated. Hereupon the analyzing the composition basis of formative element in the animation film scene and it's application effect make it helpful to analysis and application in the modern image scene having new absorbing methods

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.511-518
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• 2009

With the help of the advancements in information and communication, information appliances are changing. Flat panels made it possible for information appliances to become smaller in size and lighter in weight, and high end graphics provide increase in realistic and immersive use. Even with these advancements interest in design for laboratory equipment tend to only stay on a level of the exterior of the equipment, not to the point of designing the interface of display GUI. Inspired with the problem above this research would contain the preference analysis ondisplay GUI design considering the characteristics of the main users and the laboratory equipment itself. The test would be held through comparison of graphic-based display GUI and text-based display GUI and analyzing the task time and number of errors made, looking for which display GUI scientist prefer. The test results show that text-based GUI has a higher efficiency but the actual users preferred the graphic-based display GUI.

• Journal of KIISE:Software and Applications
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• v.36 no.12
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• pp.986-995
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• 2009

Color affects people in their various combinations of hue, saturation and value. On the other hand, people may feel different emotion from the same color. If we can introduce these characteristics of color and people's emotion about color to emotion-based digital technologies and their contents, we can effectively draw users' interest and immersion to the contents. In this paper, we will show how people feel about color and present a method of image coloring that reflects the user's preference. First, we define basic templates that reflect the relationship between color and emotion, and then perform an image coloring. To reflect user's preference, we compute weights for hue, saturation and value through the experiments on each subject's preference about hue, saturation and value. The image coloring for each subject's taste will be drawn by updating the weights of hue, saturation and value. Through the results of experiments and surveys, we found that people were more satisfied with the transformation of the templates which reflected user's preference than the one that did not.