• Science of Emotion and Sensibility
• /
• v.11 no.4
• /
• pp.511-520
• /
• 2008

The fundamental goal of this study is to analyze characteristics of combined relations of formative element factors that compose robot's face based on a result of preference response from robot's design. Also, in order to improve preference from the analysis result, this study intended to inquire into possibilities of suggesting design guideline. For these, pictures of 27 different kinds of robot faces were selected as experimental stimuli, and experiments of preference response and association response were performed. As a result of the experiments, various characteristics were achieved such as robot's eye shape having greater influences than facial structure, etc. Based on the result, formative element factor characteristics that could positively influence preference response on robot's face could be drawn and a basic design guideline could also be suggested. An eye should be oval so that the length-to-width ratio may be 1.67:1. The distance between both eyes should be 35% of the facial width. Also, eyes should be above the central latitude of the face so that they may be visually stable. It is advisable to round the face generally. Eyes should be harmonious with the face so that the robot may seem cute and charming.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2009.11a
• /
• pp.171-174
• /
• 2009

본 소고의 목적은 중국과 한국의 지하철 역사 내에 있는 시각정보디자인의 양식 및 감성의 비교연구이다. 한국의 마찬가지로 중국 사회도 급속한 경제성장과 더불어 지하공간의 중요성이 증대되어지고 있다. 그리하여 지하교통의 아내시스템의 중요성이 더욱 뚜렷하게 나타나게 되었다. 지하 공간에서 시각적 정보 디자인 성패의 가장 큰 평가기준은 바로 그 디자인에 대한 대중들의 인지도의 강약이라 할 수 있다. 그러나 지하철의 역할이 중요함에도 불구하고, 안내 시스템 등과 같은 일부 지하철 내부의 시각적 정보들은 사람들의 출입 등에 편의를 제공해주지 못하고 있다. 또한 각 지하철 역사내 시각정보시스템의 통일된 체계 구축과 함께 지역적 특성도 부가되어야만 한다. 때문에 시각적 정보에 대한 대중들의 인지도를 어떻게 높일가? 하는 문제는 모든 지하공간의 시각정보디자인에 있어서 반드시 해결해야 할 문제가 되었다. 본 논문에서는 한구 부산의 서면 지하철 역과 베이징 서지문 지하철 역 내부의 시각적 정보 디자인의 색채 조형 문자 등 시각 디자인을 구성하는 전반적인 관련요소에 대한 비교와 분석을 통해, 서로 다른 문화의 영항 하에서 두 곳의 시각적 정보 디자인의 공통점과 감성의 다른 점 및 어떤 디자인이 대중들의 시각적 정보 디자인의 인지도 높일 수 있는지에 대한 연구를 진행하고자 한다.

• Cartoon and Animation Studies
• /
• s.14
• /
• pp.83-99
• /
• 2008

In general, the cut or dissolve or etc., collective changeover represents the change of scene in the film. Animation film makes scene's various parts to allow intended sensibility and narrative factors by special manufacturing skill generating frame image one by one and transfer it to the different symbolic dimensional expression. Nowadays sequential scene composition is not any more the unique special treatment for 2D animation according to image handling skill like morphing, metamorphosis, etc. becomes diverse and elaborate. But 2D manual animation makes spectator to be absorbed into different visual dimensions continuously and strongly beyond character and background, namely object and space. that is 2D manual animation's strong attractiveness. Finally these characteristics enable literary function which makes it possible to do delicate metaphorical through full scene composition basis and to communicate a implicative meaning system The analysis about scene broke boundary between symbolic perspective world and plane formative world and it became more diverse and complicated. Hereupon the analyzing the composition basis of formative element in the animation film scene and it's application effect make it helpful to analysis and application in the modern image scene having new absorbing methods

• Science of Emotion and Sensibility
• /
• v.21 no.3
• /
• pp.3-16
• /
• 2018

Despite the substantial changes made in the product design field to adopt light as an essential design element, there has been little effort to define how customers respond emotionally to the light design of products. Therefore, it is necessary to analyze the emotional effect of light as a new design element. However, previous research focuses solely on deriving optimal lighting conditions to achieve particular emotional effects. Therefore, this paper investigates the customers' desired emotional effects of product's light design. We studied refrigerators that utilize light as the main design element of the product. We applied mixed methods by combining close-ended questions and open-ended question to efficiently derive the desired emotion. Participants were asked to choose the most favorable refrigerator image in each of the twelve image groups and indicate why they choose that image with the short-answer survey form. Approximately one thousand terms were collected, and those terms were classified into 29 groups using thesaurus relationships. The term groups were again classified into the four big emotion categories and labelled as "abstract quality," "light property," "space perception," and "visual comfort." Also, a model of the relationship between desired light style and light properties was proposed, since we observed the light properties related to three other categories. This study used mixed methods to identify the emotional value of a new design element. We suggest that the emotional categories derived and the proposed relationship model could be used to evaluate the product's light design.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2008.10a
• /
• pp.38-41
• /
• 2008

This study's basic intention is to analyze property of combination relations of formative element composing robot' s face based on a result of preference response on robot's design. Also, in order to improve preference from the analysis result, the study intended to inquire into possibilities of suggesting design guideline. For the above, photographs of 27 robots' faces were selected as a experimental stimuli, and experiments on preference response and association response were performed. As a result, various properties such as robots' form of eyes having greater influences than facial structure, etc. Based on the result, each formative element's property that could have positive influence preference response on robot's face could be drawn and basic design guideline could also be suggested.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 1998.04a
• /
• pp.17-24
• /
• 1998

Noweays, The flow of international relations have to competition with product of each nation, a means of this competitoveness is developmennt of goods based on nation culture. That is in need to development of design have color of our country make sure of original design. Now we need a positive opposed to wants of consumers with expaneded market, so as to need of develogment of distinctive design. And then, this stuey have purpose analory of distinctive design as a ilustrate to case of traditional design with on a conjoint analysis, look into the modeling method and meaning of traditional design. At first, it setting up the base of design development, as a present into a investigate to extract course of shape's element for design distinction. And look around about the developing case of domestic company and modeling method, a pattern of traditional design development, As on of distinction's way has doing conjoint analysis for abstract to character of traditional form and have devdloping to product with a present expression elements and design concept for a basis.

• Science of Emotion and Sensibility
• /
• v.7 no.1
• /
• pp.29-40
• /
• 2004

Even though rhythm is considered theoretically and practically as a form element influencing consumer's aesthetic response on product design, researches on it relatively less performed than other product aesthetic elements. And also existing researches have only suggested rhythm as one of aesthetic elements in product design but they haven't suggested overall insight on how to apply rhythm into product design. This study tested how rhythm expression in product design affects consumer's aesthetic response according to price level and brand hierarchy. The result shows that rhythm is clearly one of aesthetic elements. And rhythm expression increase consumer's aesthetic response in low priced product condition regardless of brand hierarchy. But in high priced product condition, rhythm expression decreases consumer's aesthetic response because of perceived risk. Only when in high prestige brand condition, consumer's aesthetic response remains high because of trade-off relationship between perceived risk and brand equity. The result of this study enables designers to understand characteristics of rhythm. Also, the result can give companies the useful way on how to use rhythm element as a strategic tool if they consider their brand equity level and product's price level.

• Science of Emotion and Sensibility
• /
• v.7 no.4
• /
• pp.7-17
• /
• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Archives of design research
• /
• v.13 no.2
• /
• pp.45-53
• /
• 2000

All artists set the arrangement of relative probability subjectively by giving the contrast of color and chroma to give higher probability of some colors in their works and then perform the mechanical assignment. Also the analysis of plastic structure in all areas of design has been made by subjective and qualitative method based on the emotion, intuition and experience of interpreter of design structures and that of color structures was done by the same method. Therefore this study compares and suggests the style characteristics of modern and postmodern design with the object quantitative analysis of color structure by selecting and applying Ilya Chashinik's ceramic dishes as the analysis product of modern design and Jim Melchert's ceramic wall painting as that of postmodern design of 'analysis model of color structure' researched and developed for the quantitative information analysis based on information and communication theory and it is also meaningful in introducing and presenting the analytic procedure and methods centering around quantitative analysis model of color structure analysis.

• Archives of design research
• /
• v.21
• /
• pp.123-136
• /
• 1997

The work of design needs not only a lot of scientific information, but also a artistic sensitivity. Designers require abundant imagination to translate the information of the design, into the Gestaltung. Particularly, the translation of ergonomic information into the elements and grammar of the Gestaltung needs an interface. In order to consider the theoretical possibility for this, a view of fundamental notions, the function of design semantics and ergonomic problems in the design process were analyzed. The purpose of this study is the exploration and relevance of the theoretical model for human factors and design semantics, to see if they could be harmonized as a system of a new design method.