• Science of Emotion and Sensibility
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• v.2 no.1
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• pp.69-75
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• 1999

본 연구는 우리말 형용사를 이용하여 각종 생활공간음에 대해 느끼는 사람들이 감성적 반응의 차원을 밝히기 위한 기초 연구로 수행되었다. 형용사 사전에서 추출된 어휘들에 대한 적합성 및 유사성 평가를 통해 14개의 형용사가 최종적으로 선정되었고, 이 형용사들의 유사성 점수에 대해 요인분석, 다차원 척도 분석 및 군집분석을 시행하였다. 연구 결과 생활공간음에 대한 사람들의 감성적 반응은 크게 3가지 차원, 즉 쾌-불쾌, 민감-둔감 및 지각된 크기가 추출되었고, 소음에 대해 느끼는 감성은 이들 차원 상에서 측정될 수 있는 것으로 나타났다. 이들 차원들은 서로 직선적인 관계가 있는 것으로 보인다. 즉, 소음에 대해 민감한 사람은 그 소음에 대해 불쾌하거나 짜증을 일으키기 쉽지만 소음에 대해 불쾌하거나 짜즈을 일으킨 사람이 소음에 대해 민감한 사람이라고 볼 수는 없을 것이다. 따라서 이들 차원간에 구체적인 통로분석이 이루어져야 할 것으로 보이며 이는 후속연구에서 밝혀질 것이다. 또한 실제 소음을 제시하여 각각의 소음을 평가하는 경험적 연구도 수행될 것이다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.19-20
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• 2012

• Journal of The Korean Digital Architecture Interior Association
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• v.11 no.1
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• pp.73-81
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• 2011

The purpose of this research is to analyze the emotional characteristics of community space with recently constructed apartment complexes. The designated subjects of this research are located in Dongtan the first New Town, with 500 to 1000 households and constructed as single buildings for community space are 14 apartment. The results are as follows: 1)The space for day care planned for children's emotional comfort and stability measured by symbolizing image of nature. Also, allowing children to recognize their own space by decorating the walls with the works of themselves and their friends was shown to break down extraneous feelings against other spaces, and allow intimacy for spaces. 2)The space for the aged was shown to give a secure and friendly feeling by considering the psychological and physical traits of the elderly. It can replenish the depressed bodies of aged people with vigor and stimulate their emotion. 3)The space for indoor exercise utilized various visual facilities, such as graphics and images, to bring out specific areas and create affiliation in stimulating the emotion of residents.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.69-80
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• 2016

Cognitive and emotional product design is becoming crucial because the technology gap decreases more and more. Product design guidelines and the corresponding database are therefore needed to support sensing (e.g. sight, hearing, touch), cognition (e.g. attention, memory) and emotion (e.g. aesthetics, functionality) which users feel differently according to their genders and ages. The user property information which is extracted from various experiments can be used as critical criteria in product design and evaluation, and it is necessary to develop the integrated database of cognition and emotion where to store the user property information. In this research, we design the user property metadata for supporting cognitive and emotional product design and then develop a prototype system. The metadata is designed to reflect the classification of cognition and emotion by investigating and classifying the previous studies related to sensing, cognition and emotion. The user property information is designed in RDF (Resource Description Framework), and a prototype system is developed to store user property information of cognition and emotion based on the designed metadata.

• Proceedings of the Korean Fiber Society Conference
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• 2001.10a
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• pp.167-170
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• 2001

실의 겉보기 물성 (apparent properties)은 실의 품질을 결정하는 중요한 요인중의 하나이다. 특히, 직물 또는 편성물과 같은 평면 섬유물의 경우, 실의 겉보기 굵기 변동은 섬유물의 표면 평활도, 색상, 등 감성적 제품 품질을 결정하게 된다. 이에 따라 실의 겉보기 성질이 섬유제품의 품질에 차지하는 비중이 점차 커지게 되었다 본 연구에서는 광속 밀도가 높고 회절이 적은 레이저 비임을 이용하여 실의 겉보기 굵기를 측정하여 방적사의 겉보기 굵기가 가지는 변동 특성을 해석하고, 측정 조건이 실의 굵기 측정 결과에 미치는 영향을 소개하고자 한다. (중략)

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.318-323
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• 1999

Personal color의 특징은 소비자의 특성이 비중 있게 고려되어야 하고, 섬세하고 sensitive한 반응과 평가가 즉각적으로 feedback 된다는 특징이 있다. 한국인의 색채감성을 반영한 personal color의 기획을 효율적으로 하도록 하고, 또한 한 차원 높은 감성적인 체계분석을 바탕으로 한 보다 과학적이고 합리적인 접근을 시도하기 위한 연구로 PCD system을 개발하고 있다. 이 과정 중에서 화장을 위한 소비자의 특성과 감성 분석기술, 그리고 PCD개발을 위한 색채재현 등의 주변 기술을 소개한다.

• Korean Business Review
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• v.17 no.2
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• pp.161-183
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• 2004

This research is to examine the effect of specific Sports On-line membership characteristics on Customer loyalty, the role of the important concept of the three degree of commitment(Continuance commitment, Normative commitment, Affective commitment) in relation marketing. First, discover whether professional team's customer loyalty is influenced by Sports on-line membership through the three degrees of commitment, which is an important parameter in customer relation. Second, find out the effect of currently used online membership characteristics of an off-line company on the three degrees of commitment. To achieve this aim our research team carried out an empirical study by creating an experimental hypothesis and model. The research was conducted by an online survey by 211 supporters of professional football teams. Out of the total 23 were judged untrustworthy by double answers, the empirical study was drawn out from the remaining 188. The empirical study was done by statistical analysis programs SPSS 10.0 and AMOS 4.0. The conclusion of this research is that specific characteristics of Sports on-line membership, Continuance commitment, Normative commitment, Affective commitment plays an important role as a medium in Customer loyalty.

• Journal of Communication Design
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• v.68
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• pp.278-288
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• 2019

The purpose of this study is to analyze the effects of risk and convenience on purchase intention in the IOT market, and I want to analyze the moderating effect of emotional consumption value. In this study, two products were selected from three product groups. There are three major methods of research. First, theoretical considerations. Second, survey analysis. Reliability analysis and factor analysis were performed using descriptive statistics using SPSS. Third, we measured changes of EEG according to in - depth interview and indirect experience. As a result of the hypothesis of this study, it was confirmed that convenience of use of IoT product influences purchase intention. Risk was predicted to have a negative effect on purchase intentions, but not significant in this study. This implies that IoT products tend to be neglected in terms of monetary loss such as cost of purchase, cost of use, and disposal cost when purchasing. In-depth interviews and EEG analysis revealed that there is a desire to purchase and try out the IoT product due to the nature of the product, the novelty of new technology, and the vague idea that it will benefit my life. The aesthetic, symbolic, and pleasure factors, which are sub - elements of emotional consumption value, were found to have a great influence. This is consistent with previous research showing that emotional consumption value has a positive effect on purchase intention. In-depth interviews and EEG analyzes also yielded the same results. This study has revealed that emotional consumption value affects the intention to purchase IoT products. It seems that companies producing IoT products need to concentrate on marketing with more emotional consumption value.

• Asia Marketing Journal
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• v.10 no.1
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• pp.95-131
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• 2008

This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.397-402
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• 2008

For the past years, Korean Housing policy have been focused on quantity rather then quality, when they provide housing. Focusing great quantity on housing led monolithic and standardized house forms in limited area. Most of our traditional residental environment, which made Koreans to communicate with neighbors, disappeared from the result of providing great quantity on housing. However, the increase of the income and standard of living, changed people's view. People start to demand for the place which is commodious and comfortable to live. Moreover, more leisure time caused people to communicate with their neighbors. To meet the demands of new forms of housing, they started to provide a community space to increase sense of belonging and community spirit for the residents in apartment house. The forms of past house which is defined by uniformity is delivered from rational thoughts. People can get emotional satisfaction from Community space because it provides opportunity of communicating and increase community spirit. This research is to classify the emotional expression in Community space and analyze the elements that is expressed in community space of apartment house.