• The Journal of Society for e-Business Studies
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• v.22 no.1
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• pp.123-146
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• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.113-123
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• 2020

The purpose of this study is to quantitatively demonstrate that rational and emotional factors in urban tourist facilities affect visitor satisfaction, positive word of mouth and subsequent revisits. Therefore, the researcher used structural modeling methodology to test the paths and relationships between the rational and emotional perception, satisfaction, word of mouth, and exogenous variables (aesthetics, economic utility, accessibility, emotional attachment, etc.) of urban tourism facilities perceived by users. As a result of the study, users of urban tourism facilities are affected by customer satisfaction such as ease, usability, and pleasure based on intangible assets such as kindness, aesthetics, symbolism, attachment, and rational factors, which are emotional impressions of urban tourism facilities, and utility, and customer satisfaction. These were found to have a positive and lasting effect on users' perceptions of the facility. Therefore, if the rational and emotional values of urban tourism facilities are considered and integrated in marketing, efficiency can be maximized in terms of satisfaction, word of mouth, and future revisits. The researcher considered that this study could contribute to the revitalization of the tourism industry and the city as a whole through the improvement and utilization of various tourism facilities possessed by the city.

• Korean journal of communication and information
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• v.44
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• pp.7-43
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• 2008

This study aims to identify a new direction in the consumer-brand relationship by quantitatively approaching from the psychological aspect consumers' brand love, which is the most powerful strategic element in forming an emotional consumer-brand relationship. What significance does brand love have in a consumer-brand relationship? Brand love is the most fundamental in the emotional consumer-brand relationship. Through brand ownership, consumers add meaning to their lives, and love brands by expressing themselves. Love is a scale that understands consumer-brand relationship from the most interpersonal aspect and can be considered as the most essential element in an empathetic relationship. Consumers' brand love not only determines brand image and reliability but through brand loyalty, it also influences market competitiveness. In addition, as a medium that can overcome brand crisis, it serves as a turning point of the relationship and can enhance the strength of consumers' brand love. Under such generational and theoretical background, this study took a psychological approach on love in emotional consumer-brand relationship. Focusing on the most representative theory and classification of love, Sternberg's Triangular Theory of Love, types of brand love were examined. 552 questionnaires were distributed through a survey with mobile phone service and product brands, and a factor analysis was conducted. Types of brand love revealed through the results of this study were very similar to Sternberg's types of love, and it was found that the types of brand love varied based on product category. It can be suggested that the concept of brand love is an important strategic idea in brand communication.

• Science of Emotion and Sensibility
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• v.22 no.1
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• pp.65-76
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• 2019

Currently, the field of textile is expanding the scope of its research, which focuses on non-material values such as emotion. This study suggests possibilities for and applications of emotional textile design, using digital craft via empirical research focusing on the emotional significance of textile design. The results, obtained with a subjective evaluation scale developed for this study, were used to verify whether there is statistical significance in the differences between textile design using digital technology and textile design using digital craft. The experiment indicated certain meaningful implications for application of digital crafts through the application of textile design. First, ethnic emotions were not found to be significant but did increase in all three comparative analyses. Second, both modern and classical emotions decreased. Third, comparisons between digital textile machine and digital textile machine and craft showed a significant difference in sensibility. Lastly, the comparison of 3D printing and 3D printing and craft indicated a significant increase in elegance. Therefore, textile design using digital craft is thought to be able to deliver an ethnic, fun, and elegant sensibility, following the digital technology used. If the results derived from this study are used appropriately in the development and production of textile design, it can effectively support the development of emotional textile design. In addition, the results of this study provide objective data for the design of emotional textile through digital craft, which will provide important implications for the academic world and for practical production.

• Life and Agrochemicals
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• s.263
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• pp.10-13
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• 2010

농업의 필요성과 정당성에 대한 치밀한 논리를 농업계에서 만들어야 한다. 이런 논리를 바탕으로 온 국민이 농업과 농촌의 중요성을 생활과 몸으로 느낄 수 있도록 도시민과 함께한 농업 농촌의 다양한 사례를 만들고, 함께 실천하면서 서로에게 감동을 줄 수 있어야 한다. 국민과 함께 하는 농업이란? 어려운 말이 필요없이 감성적, 이성적, 생활적으로 도시민과 농민이 함께 같은 방향으로 농업을 볼 수 있도록 만드는 것이다.

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2004.06a
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• pp.43-48
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• 2004

현대 패션에서는 과학의 발달 등에 힘입어 경제가 고도로 성장되고 삶의 질이 향상됨에 따라서 발생된 소비자의 다양한 욕구를 충족시키기 위하여 개성화와 차별화 된 독특한 의복에 대한 욕구가 강해지고 있다. 또한 인간의 감성적이고 시각적인 면이 부각됨에 따라 의류소재는 디자인의 영감을 불러일으키는 요소가 되고 유행과 소비를 선도하는 데 큰 비중을 차지하게 되었다.(중략)

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.98-99
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• 2004

• Proceedings of the Korea Society of Costume Conference
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• 2004.05a
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• pp.41-41
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• 2004

21세기 패션 산업의 핵심인 소재가 고부가가치의 경쟁력을 갖기 위해서는 소재를 개발하고 생산하여 판매하는 경로구성원들이 패션소재에 대한 트렌드에 대한 감성적 요소와 빠르고 다양한 소비자 욕구에 관한 마케팅적인 요소가 균형있게 발전하여야 한다. (중략)

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.258-259
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• 2002

• Journal of the KSME
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• v.52 no.1
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• pp.41-44
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• 2012

이 글에서는 운전자의 감성적인 부분에 크게 영향을 미치는 이음에 대해 사전 품질 만족을 시키기 위한 많은 연구들을 수행하고 있고 이에 따른 관련 부품 업체의 사전 검증시스템을 강화시키고 있다. 그래서 이번 자동차 내장부품의 핵심인 칵핏 모듈의 이음 평가 방법 소개 및 BSR 현상에 따른 대처방안 및 앞으로의 과제에 대하여 기술하려 한다.