• Journal of the Korea Computer Industry Society
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• v.8 no.2
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• pp.73-80
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• 2007

In this reaearch, our goal is to find the representative adjectives which express the sensitivity for wall paper. We want to make a model which can explain the whole by using the representative adjectives. We got the adjectives through the questionnaire survey, field survey, and internet survey. To find the representative adjectives, we used modified factor analysis. The factor analysis used in preceding research can not control the individual difference of sensitivity, because the distribution information of data is concentrated into the mean. So, we used the modified factor analysis to control it. The experimental result showed that the reduced factors could account about 79.5% when the number of factor are three. The individual difference of sensitivity was reflected in some adjectives. This result can be used to make a recommending model for wallpaper.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.2
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• pp.69-78
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• 2006

This paper is concerned with analyzing the images of Korean automobiles using, so called, sensory engineering, which adapts the sensory and subjective assessment of human beings in evaluating the quality of product. The methodology of analysis is suggested in this paper according to the following steps. First, 14 pairs of adjectives, which describe the image of object cars in view of the semantic differential method, are derived from consulting with several expert panels. Nextly, factor analysis is performed in order to obtain the axises, by which the images space of the object automobiles are specified, and then the images of the object automobiles are measured by the coordinate of all the object automobiles in the image space. In this paper, a sensory estimation experiment is performed to a panel consisting with In undergraduate students residing in the region of Daegu. From the result of analysis of this paper, target images, which the automobile manufacturers are intended, are achieved by and large except one company.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.75-90
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• 2012

The aim of this study is to investigate the preferred website's design factors. Social computing is driving a dramatic evolution of the Web these days, and a number of users are increasing every day. But many website designers are just focusing on functional aspects of website. Also, there are few studies regarding the social computing website's emotional design. Proper designs of social computing websites could be designed through investigating the websites design factors preferred by users. Empirical study was conducted in order to investigate websites design factors preferred by users. Website design and user emotion of social computing websites were measured by the questionnaire and 254 people participated. Also, Website design and user emotion of non-social computing websites were measured by same participants, and then comparing results each other. Five design factors and eight emotion factors were derived, and only four out of design factors and three out of emotion factors were found as having significant effects on the satisfaction of social computing website. In addition, different factors in determining user satisfaction when using social computing websites and non-social computing website.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.517-528
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• 2023

The purpose of this study is to analyze and compare UX factors of connectivity systems of domestic and overseas car brands. Using a text mining analysis, UX factors of domestic and overseas brands were compared through positive-negative sentiment index. After collecting 120,000 reviews on Hyundai Motor Group (Hyundai, Kia, Genesis) and 190,000 on Tesla, BMW, and Mercedes, pre-processing was performed. Keywords were classified into 11 UX factors in 3 dimensions of the system connection, information, and service. For domestic brands, sentiment index for 'safety' was the highest. For overseas brands, 'entertainment' was the most positive UX factor.

• Archives of design research
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• v.17 no.1
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• pp.153-162
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• 2004

This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

• Journal of radiological science and technology
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• v.34 no.3
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• pp.231-237
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• 2011

In informational confusion of complicated society, self-esteem is considered as important psychological and temperamental factors for self-recognition and self-realization of youths. In this study, we found factors that affect self-esteem by investigating general characteristics and emotional intelligence of college student majoring in Radiological Science. The results showed that, in terms of general characteristics, age affects overall self-esteem, sex and school record affect a social self-esteem, and health affects self-esteem within the family as well as overall and social self-esteem.

• Science of Emotion and Sensibility
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• v.13 no.2
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• pp.403-412
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• 2010

This study was aimed to consider the influence of hue-tone, dyes, and mordants of naturally dyed silk fabric on color sensibility image factors and to establish color sensibility image scales of naturally dyed silk fabric by color and image descriptors. By single or sequential dyeing with various natural dyes commercially available in domestic and foreign market on the same silk fabric, a total of 66 colored fabric stimuli were prepared and they were used to evaluate subjective color sensibility image by 40 participants. As results, four different color sensibility image factors for naturally dyed silk fabric, 'delight', 'natural', 'modern' and 'attractive' were extracted. All of factors were significantly influenced by hue-tone, dyes, and mordants. Furthermore, by using color sensibility image adjectives and colors, multidimensional image scales were established, which leads to the conclusions that the results of this study help to design color sensibility-oriented naturally dyed fabric and apparel products.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.445-451
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• 2007

시각과 관련된 정서 연구 중에서 색에 대한 연구나 움직임에 대한 연구는 많이 이루어져 왔으나 정적인 형태 자체에서 감성을 불러일으킬 수 있는가에 대한 연구는 많이 이루어지지 않았다. 따라서 이 논문에서는 2차원적인 형태 중, 모든 형태의 기본이 되는 3가지 기본적인 도형(삼각형, 사각형, 원)을 중심으로 도형의 물리적 속성에 따른 감성 차이가 있는지를 살펴보고자 하였다. 도형의 물리적 속성은 물체 인식과 시각 디자인에서 중요시되는 요소인 방향성, 정형성, 비례, 예리함을 중심으로 감성이 어떻게 달라지는지를 살펴보았다. 그 결과 방향성, 정형성, 비례, 예리함에 따라 도형에 따른 감성의 차이가 모두 존재함을 알 수 있었다. 도형간의 차이는 쾌 불쾌 차원에서는 원으로 갈수록 쾌함을 확인했고 각성 차원에서는 삼각형으로 갈수록 각성이 높아짐을 알 수 있었다. 방향성은 수평, 수직보다 기울어진 형태에서 쾌하고 각성이 낮음을 알 수 있었다. 비례는 너비와 높이의 비가 1:1 일 때 각성이 가장 낮고 쾌한 정도가 상대적으로 가장 높음을 알 수 있었고 비정형 도형일수록 불쾌하고 각성이 높음을 알 수 있었다. 아울러 도형과, 방향성 비례 그리고 정형성간의 상호작용 측면도 살펴보았고 어떤 요소가 더 영향을 미칠 수 있는지도 살펴보았다. 이러한 결과를 바탕으로 도형이 어떤 속성이 이러한 감성을 불러일으키는 요인인지를 알아보기 위한 추가실험도 실시하였다. 그 결과 도형의 속성 중 모서리의 예리함이 감성차이를 불러일으킬 수 있는 요인이 될 수 있음을 알 수 있었고 선 형태와의 상호 작용 시 예리함이 감성에 더 영향을 미칠 수 있는 요인임을 추론할 수 있었다. 이러한 도형이 주는 감성 연구는 도형의 감성적인 평가 과정이 인지와 정서간의 관계를 설명해 줄 수 있는 내용이 될 수 있다는 점에서 의의가 있다. 아울러 기본이 되는 도형의 형태로부터 감성의 차이가 있음을 확인함으로써 제품의 물리적 디자인에 대한 가이드라인을 제공해 줄 수 있을 것이라 예상된다. 특히 각성 상태가 인지적 수행에 중요한 영향을 미칠 수 있다는 사실로부터 학습도구에서의 도형의 효과적인 사용을 제안하고자 한다.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.355-363
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• 2005

The adjectives for represnting emotions is important to evaluate and select the colors or color patterns. In this paper, we perform the MDS analysis, factor analysis, and cluster analysis to the Soen's experimental data obtained from the evaluation of random color patterns with 13 adjective pairs. As a result, those adjectives can be reduced 3 different factors representing emotions of weight, activity and temperature, which is approximately corresponds the results of previous researches on single colors. Also, we show that the adjectives for preference can be approximate4 by other primary adjectives for color patterns using regression analysis. This implies that one can construct a uniform emotion space for evaluating and selecting color patterns regardless of objects such as wall papers, carpets, and so on.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.57-64
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• 2012

The purpose of this study was to compare the visual sensibility of red shirts in university students of two countries, Korea and China in order to suggest the color planning for shirts. Seven tonal red shirts' visual sensibility and preferences were evaluated by the students of Korea and from China in the sense of sight. Evaluated data were analyzed by using frequency analysis, average, factor analysis and t-test. The visual sensibility of red shirts was classified into three factors: sporty, romantic and classic. Those factors of visual sensibility showed a significant difference according to nationality and gender. The Chinese students had a more sporty feel to the strong tone, and a more classic feel to the dark tone than the Korean students. The deep tone red shirts was reputed to be more romantic by the Korean students, but the light tone and the pale tone were considered more romantic by the Chinese students. Meanwhile, the effects of nationality and gender on seven tone of preferences for red shirts was significantly differed.