• Proceedings of the Korea Contents Association Conference
• /
• 2010.05a
• /
• pp.243-246
• /
• 2010

In this research, the object is to analysis the impact of the four dimensions of Marketing Mix, product, price, place and promotion on store attitude. At the same time as mediating factors of relationship between Marketing Mix and customer attitude, experience factors, such as sense experience, feel experience and think experience are also analyzed. The results show that the promotion has a significant effect on sense experience, and place also has a significant effect on sense experience, feel experience and think experience. Another important result is, experience factors, such as sense experience, feel experience and think experience have significant effect on store attitude.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2004.11a
• /
• pp.48-48
• /
• 2004

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2012.05a
• /
• pp.126-127
• /
• 2012

• Science of Emotion and Sensibility
• /
• v.9 no.1
• /
• pp.19-26
• /
• 2006

In this research, a theoretical model indicating the influence of fragrance sensibility response on attitude toward and buying intention of scented textile products was tested. On-line survey data was collected from a total of 530 consumers who have used or purchased scented textile products. In results, gender differences were found in the multigroup analysis using Structural Equation Modeling. In the model of females, pleasantness, stimulating, familiarity and congruency of scent affected attitude toward scented textile products while pleasantness was only a factor influencing attitude toward scented textile products in the model of males. In addition, pleasantness was the most important factor for Two genders although males indicated a higher level of buying intention toward scented textile products.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.11a
• /
• pp.197-201
• /
• 2001

웹기반 감성 DB 시스템은 G7 감성공학사업에 대한 연구결과를 체계적으로 분석하고, 웹을 이용하여 조회.검색을 용이하게 하기 위하여 감성지표를 분야별로 분류하여 서비스하고 있다. 뿐만 아니라 감성공학사업으로 산출한 각종 정보물과 연구 결과물들을 인터넷을 통하여 소개하고 있다. 그러나 이 시스템은 데이터의 다양성으로 인하여 사용자 인터페이스를 더욱 요구하고 있다. 이에 본 연구에서는 웹사이트에 대한 평가를 실시하여 웹사이트의 주요 성공요인을 파악하고 이를 관리하고자, 감성공학 학술 및 연구정보서비스 웹사이트 평가를 위한 모델을 개발하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.11a
• /
• pp.1-4
• /
• 2001

본 연구에서는 실크 직물 7종의 마찰음을 녹음한 후, 색채 변환시켜 소리와 변환색채에 e한 감성을 평가함으로써 시각과 청각을 만족시킬 수 있는 의류소재 개발에 대한 기초자료를 제공하고자 하였다. 피험자 30명을 대상으로 소리와 변환색채를 차례로 제공한 후 감성을 평가하도록 하였다. 물리량은 소리의 경우 LPT, $\Delta$L, $\Delta$f, ARC를 색채의 경우 RP, GP, BP, CC를 계산하여 감성과의 관계를 조사하였다. 소리와 색채에 대한 감성차원으로는 '우아함', '활동감', '터프함'의 세요인이 도출되었다. 각 감성차원에 대한 소리와 색채 물리량과의 관계를 살펴보면, LPT와 $\Delta$L이 작을수록, 홍색비율이 크고 색채빈도수가 적을수록 우아함차원으로 평가하였으며, LPT와 $\Delta$L의 값이 클수록, 녹색비율이 크고 색채빈도수가 많을수록 활동감차원으로 평가하였다. 또한 ARC값이 작을수록, 홍색비율이 클수록 터프함차원으로 나타났다. 직물별 소리와 색채에 대한 선호도는 전통적인 수자직 직물이 가장 높게 나타났다.

• Science of Emotion and Sensibility
• /
• v.1 no.1
• /
• pp.13-17
• /
• 1998

현대의 인간 생활을 변화시키는 요인중에서 과학기술을 기반으로 한 산업과 사회의 비중은 높다. 특히 개인의 생활과 밀접한 관계가 있는 전지 전자 및 컴퓨터 산업은 짧은 기간에 인간의 생활과 의식구조를 변화시켰으며, 산업사회에서 정보사회로의 발전을 가속화 시키고 있다. 인간이 산업화를 통하여 물질적인 풍요와 신체적인 편리성을 얻었다면 정보화를 통해서는 정신적인 풍요와 만족감을 추구하고 있다. 이러한 정신적 풍요와 만족감은 인간 생활속의 제품과 환경에 대한 감성 만족을 통하여 얻어질 수 있다. 인간의 감성을 만족시킬 수 있는 제품과 환경의 개발은 개인의 감성에 대한 정확하고 정밀한 이해가 요구된다. 소비자의 욕구 또는 감성은 계속하여 변화하며, 세계는 정보통신기술에 의하여 좁아지고 있다. 우리가 ‘국가는 존재하되 국경은 없다’는 세계화된 정보사회에서 생존하기 위해서는 세계인 개인의 생활문화가 반영된 ‘High Clusture’제품을 개발하여야 하며, 그 과정이 감성과학이며 감성공학이다.

• International Journal of Highway Engineering
• /
• v.12 no.2
• /
• pp.51-61
• /
• 2010

According as the quality of life is improved along with economic growth, in the road plan and design sector also, it is now progressed that function oriented design is changed into the landscape oriented design that considers eyesight and emotion, which are psychological properties of users. Accordingly this study tries to come up with reasonable and objective methods to extract various emotional adjectives, which were found by the survey, while minimizing difference among characteristics of emotion and cognition of individuals. First, given semantic differential, based on various emotional adjectives that were found through the survey with the scale up to five points, the author extracted representative emotional adjectives through an element analysis, which is a conventional method of the previous research, and through an identification analysis which is suggested by this study, and then established model I of Quantification. And by using the established quantification model, the author presumed satisfaction degree, and through verifying pair wise comparison with actual satisfaction degree, the author found the results from identification and correlation analysis methods are most similar to actual satisfaction degree. As a result, the author could check the above emotional and correlation analyses were appropriate methods for comprehending which emotional elements are applicable when a continuous road landscape is designed by identification and correlation analyses.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2009.11a
• /
• pp.54-57
• /
• 2009

This study was aimed to investigate the effects of visual texture on color emotion and to establish prediction models for color emotion by both physical color properties and visual texture characteristics. A variety of fabrics were printed by digital printer according to hue and tone combinations. Subjective sensation was evaluated in terms of visual texture for fabrics printed in gray whereas color emotion for those in chromatically printed. As results, fabric clusters by visual texture showed significant differences in color emotion factors and the differences were clearer for grayish tone fabrics. Prediction models for color emotion factors by both physical color properties and visual texture clusters were proposed as for all fabrics and grayish ones, respectively.

• Journal of Digital Convergence
• /
• v.19 no.7
• /
• pp.441-449
• /
• 2021

This study was conducted to identify the factors affecting the SDLA of nursing students who experienced online-class due to COVID-19. The subjects of this study were 115 nursing students who had experienced online-class due to COVID-19 for more than one semester at a university. Data were collected through online surveys from November 18 to December 1, 2020. Factors that have a statistically significant influenced on SDLA in nursing students were 'use of emotion' in emotional intelligence (β=.42, p<.001), 'control' in resilience (β=.28, p=.001), and 'objectivity' in critical thinking disposition (β=.27, p<.001), which accounted for 62.0% of the total variance. Research and intervention to improve the emotional intelligence of nursing students were constantly needed, and it is suggested that this be considered when producing educational contents.