• Title/Summary/Keyword: 감성경영

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An Application of Sensory Engineering's Techniques for Customer Satisfaction (고객만족을 위한 감성공학기법의 응용 -자동차 개발을 위한 감성 어휘 구조화-)

  • 이성웅;양원섭;김정식;김영선
    • Journal of Korean Society for Quality Management
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    • v.25 no.2
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    • pp.154-168
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    • 1997
  • This paper considers an a, pp.ication of one of the sensory engineering's techniques, extraction and categorization of the sensory words, to the product of cars. The fourty five (45) sensory words are extracted in three steps. Two groups, which are characterized by whether possessing a car or not and each group consisting of one hundred persons randomly selected from the twenties or thirties, are asked to answer the questionaires with the extracted words in the five-grade semantic differential. The factor analysis is used to categorize the extracted sensory words, and shows that the words can be grouped into four categories.

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안전명인 인터뷰 - 근로자들의 마음을 보듬는 감성안전경영 전개, 장관섭 (주)영광YKMC 대표이사

  • Jeong, Tae-Yeong
    • The Safety technology
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    • no.183
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    • pp.22-23
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    • 2013
  • 충남 아산시 아산테크노벨리 산업단지에 위치하고 있는 (주)영광YKMC. 반도체는 물론 항공기에 들어가는 첨단부품을 생산하고 있는 이곳은 산단 내에서도 남다른 유명세를 떨치고 있다. 가공에서부터 조립, 표면처리 등 제품 생산에 필요한 모든 과정을 한꺼번에 처리할 수 있는 공정 시스템을 갖추고 있기 때문이다. 일반적인 소규모 제조업체들이 하나의 공정에만 집중하는 것에 비해 (주)영광YKMC는 부품 생산 전문업체로서의 입지를 확고하게 구축하고 있는 것이다. 관련 기술의 특허 4건, 실용신안등록 12건 등 총 16개의 지식재산권을 보유하고 있다는 것에서 전문업체라는 수식어가 전혀 어색하지 않다. 특히 (주)영광YKMC의 장관섭 대표이사는 자난해 표면처리 직종에서 '대한민국명장'에 선정되면서 회사의 기술력을 널리 알리기도 했다. 이곳은 지역 안전인들 사이에서도 각별한 주목을 받고 있다. 근로자들의 마음을 보듬는 이른바 감성안전경영이 모범적으로 전개되고 있기 때문이다. 근로자들의 안전을 무엇보다 최우선으로 여기고 있는 장관섭 (주)영광YKMC 대표이사를 만나봤다.

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ETF Recommendation Service through AI RoboAdvisor (AI 로보어드바이저를 통한 ETF 추천 서비스)

  • Lee, Eun-Ju;Park, Seol-Ha;Lee, Seung-Jun;Lee, Ye-Ryung;Moon, Jae-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.11a
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    • pp.1059-1062
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    • 2021
  • 투자에 대한 관심 증가에 따라 적은 비용과 시간으로 객관적인 정보 제공의 필요성 증가와 함께 인공지능 기술을 활용한 로보어드바이저 서비스가 확대되었다. 또한, 최근 ETF 를 통한 안정적인 투자에 대한 선호도가 증가함에 따라 ETF 중심의 AI 로보어드바이저 추천 서비스가 필요할 것으로 보인다. 하지만, 기존의 투자 어플리케이션에서는 뉴스 기반의 감성적인 요인이 반영되지 않은 추천 방식으로 주가에 영향을 미치는 다양한 요인들을 고려하지 못하는 문제점이 있다. 이에 본 연구에서는 뉴스의 감성분석을 통한 감성지수를 기반으로 새로운 주가 예측 모델을 제안하고, 사용자의 투자 성향 분석을 통한 맞춤 추천 서비스를 통해 개인화된 ETF 서비스를 제공한다.

How to improve the accuracy of recommendation systems: Combining ratings and review texts sentiment scores (평점과 리뷰 텍스트 감성분석을 결합한 추천시스템 향상 방안 연구)

  • Hyun, Jiyeon;Ryu, Sangyi;Lee, Sang-Yong Tom
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.219-239
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    • 2019
  • As the importance of providing customized services to individuals becomes important, researches on personalized recommendation systems are constantly being carried out. Collaborative filtering is one of the most popular systems in academia and industry. However, there exists limitation in a sense that recommendations were mostly based on quantitative information such as users' ratings, which made the accuracy be lowered. To solve these problems, many studies have been actively attempted to improve the performance of the recommendation system by using other information besides the quantitative information. Good examples are the usages of the sentiment analysis on customer review text data. Nevertheless, the existing research has not directly combined the results of the sentiment analysis and quantitative rating scores in the recommendation system. Therefore, this study aims to reflect the sentiments shown in the reviews into the rating scores. In other words, we propose a new algorithm that can directly convert the user 's own review into the empirically quantitative information and reflect it directly to the recommendation system. To do this, we needed to quantify users' reviews, which were originally qualitative information. In this study, sentiment score was calculated through sentiment analysis technique of text mining. The data was targeted for movie review. Based on the data, a domain specific sentiment dictionary is constructed for the movie reviews. Regression analysis was used as a method to construct sentiment dictionary. Each positive / negative dictionary was constructed using Lasso regression, Ridge regression, and ElasticNet methods. Based on this constructed sentiment dictionary, the accuracy was verified through confusion matrix. The accuracy of the Lasso based dictionary was 70%, the accuracy of the Ridge based dictionary was 79%, and that of the ElasticNet (${\alpha}=0.3$) was 83%. Therefore, in this study, the sentiment score of the review is calculated based on the dictionary of the ElasticNet method. It was combined with a rating to create a new rating. In this paper, we show that the collaborative filtering that reflects sentiment scores of user review is superior to the traditional method that only considers the existing rating. In order to show that the proposed algorithm is based on memory-based user collaboration filtering, item-based collaborative filtering and model based matrix factorization SVD, and SVD ++. Based on the above algorithm, the mean absolute error (MAE) and the root mean square error (RMSE) are calculated to evaluate the recommendation system with a score that combines sentiment scores with a system that only considers scores. When the evaluation index was MAE, it was improved by 0.059 for UBCF, 0.0862 for IBCF, 0.1012 for SVD and 0.188 for SVD ++. When the evaluation index is RMSE, UBCF is 0.0431, IBCF is 0.0882, SVD is 0.1103, and SVD ++ is 0.1756. As a result, it can be seen that the prediction performance of the evaluation point reflecting the sentiment score proposed in this paper is superior to that of the conventional evaluation method. In other words, in this paper, it is confirmed that the collaborative filtering that reflects the sentiment score of the user review shows superior accuracy as compared with the conventional type of collaborative filtering that only considers the quantitative score. We then attempted paired t-test validation to ensure that the proposed model was a better approach and concluded that the proposed model is better. In this study, to overcome limitations of previous researches that judge user's sentiment only by quantitative rating score, the review was numerically calculated and a user's opinion was more refined and considered into the recommendation system to improve the accuracy. The findings of this study have managerial implications to recommendation system developers who need to consider both quantitative information and qualitative information it is expect. The way of constructing the combined system in this paper might be directly used by the developers.

Analyzing the effects of emotional states on the metabolic syndrome risk factors in Korean adolescents (감성요인이 국내 청소년 대사증후군 위험요인에 미치는 영향)

  • Jeon, Hyeon Gyu;Won, Jong Yoon;Lee, Kun Chang
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.359-372
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    • 2019
  • Metabolic syndrome is deeply related with risks of chronic disease and mortality. Furthermore, the metabolic syndrome disorder in childhood and adolescence usually tends to lead to a number of cardiovascular disease in the stage of adulthood. In this sense, metabolic syndrome needs to be investigated seriously. The purpose of this study is therefore to prove the relationship between dietary habits(high carbohydrate, high calorie) and metabolic syndrome among adolescents. We also aim to clarify the relationship between emotional factors perceived by adolescents and metabolic syndrome. Our empirical results based on KNHANES dataset significantly demonstrates that the HDL-cholesterol is a decisive factor for the diagnosis of metabolic syndrome disorder. Additionally, emotional experience factors such as stress also show significant effects in difference of adolescents' metabolic syndrome.

A Study on Automobile-Purchase Patterns According to Face-Types (얼굴유형별 승용차 구매패턴 연구)

  • Lee Sung-Woong;Yang Won-Sub;Kim Soo-Dong;Cho Sung;Ahn Jun-Youn
    • Proceedings of the Korean Society for Quality Management Conference
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    • 1998.11a
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    • pp.495-507
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    • 1998
  • For the product development using Human Sensibility Ergonomics, it is very important to understand human preference and sensibility of products. Human sensibility is affected by each person's psychological factor and is different for individuals. This paper analyzed consumer's automobile purchase patterns, according to the types and the features of face, using the psychological concept that human the types and the features of face have been used to understand human personalities. In this paper, it is showed that there are some differences among customer's automobile purchase patterns, according to the types and the features of face If further study has been done in this field, this study could be applicated in Human Sensibility Ergonomics, Marketing, etc.

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Moderating Effects of User Gender and AI Voice on the Emotional Satisfaction of Users When Interacting with a Voice User Interface (음성 인터페이스와의 상호작용에서 AI 음성이 성별에 따른 사용자의 감성 만족도에 미치는 영향)

  • Shin, Jong-Gyu;Kang, Jun-Mo;Park, Yeong-Jin;Kim, Sang-Ho
    • Science of Emotion and Sensibility
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    • v.25 no.3
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    • pp.127-134
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    • 2022
  • This study sought to identify the voice user interface (VUI) design parameters that evoked positive user emotions. Six VUI design parameters that could affect emotional user satisfaction were considered. The moderating effects of user gender and the design parameters were analyzed to determine the appropriate conditions for user satisfaction when interacting with the VUI. An interactive VUI system that could modify the six parameters was implemented using the Wizard of OZ experimental method. User emotions were assessed from the users' facial expression data, which was then converted into a valence score. The frequency analysis and chi-square test found that there were statistically significant moderating gender and AI effects. These results implied that it is beneficial to consider the users' gender when designing voice-based interactions. Adult/male/high-tone voices for males and adult/female/mid-tone voices for females are recommended as general guidelines for future VUI designs. Future analyses that consider various human factors will be able to more delicately assess human-AI interactions from a UX perspective.

A Study on the Relationships Among Sought Benefits, Purchase Experiences, and Brand Relationship in Case of Cosmetics (소비재 제품의 제품 추구혜택, 구매체험이 소비자 - 브랜드 관계에 미치는 영향: 화장품 제품을 중심으로)

  • Yoon, Sung Joon;Lee, Hyoung Ju;Kim, Young Mi
    • Asia Marketing Journal
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    • v.13 no.2
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    • pp.1-26
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    • 2011
  • This study tried to investigate the relationships among the sought benefits, consumer-brand relationship and purchase experiences with regard to cosmetics, based on Scmitt (1999)'s Strategic Experiential Modules (SEM) which classified consumer's purchase experiences into five modules (sense, feel, think, act & relate) and provide strategic implications based on the results. According to the result, among the sought benefits of cosmetics, functionality had the most significant impact on purchase experience, and brand affected "sense" and "think-act-relate" experiential modules. Fashion was only found to affect "feel" module. Also, the "think-act-relate" module positively affected all components of consumer-brand relationship. And, "love and passion" component was significantly influenced by sensory experience, while "mutual commitment" and "affinity" were both affected by affective experience. In addition, gender difference was found in fashion, economy, and functionality among the sought benefits, Specifically, women showed higher score on fashion and functionality than men, while men scored higher in economy benefit than women. Also gender was a differentiating factor for "feel" and "think-act-relate" experiential modules, where women scored higher than men. Finally, In terms of causal relationships, "functionality" influenced all three experiential modules (sense, feel, think-act-relate) for both men and women. But, women showed more significant relationship between brand and sensory module, whereas men showed significant relationship between brand and think-act-relate module. At conclusion, the study provides some strategic implications that cosmetics companies need to strengthen brand relationship with consumers in order to provide them with targeted purchase experiences that fit the benefits most sought by them, which will result in competitive strengths.

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A Study on the Interior Design Management Strategy for Design Compectitiveness in Environmental Changes (환경변화에 있어 디자인경쟁력을 위한 실내디자인경영전략에 관한 연구)

  • Chang, Haeng-Soo
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.245-256
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    • 2008
  • Today, interior design industry is continuously developing in domestic and foreign, and the industry is getting more internationalized and professionalized day after day. At the same time, the interior design industry is overwhelmed by sudden changes. However, the sudden change can be regarded as a turning point requiring management paradigm shift and an understanding of fundamental concept of interior design industry management. In other word, it is the point where a design management strategy should begin. The previous management strategies are no longer effective. Only the companies providing impressive and practical designs followed from qualified market research and analysis can survive in the society. This research examined the tasks the interior design industry confronted and the factors of environmental changes, and analyzed the current status and trend of changing environments. The purpose of the research is to propose a direction to the effective management available in highly industrial national society.

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A study on the effect of cognitive style and physiological phenomena on judgemental time-series forecasting (시계열 직관 예측에 영향을 주는 의사결정자의 인지적/생리적 특성분석에 관한 연구)

  • 박흥국;유현중;송병호
    • Science of Emotion and Sensibility
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    • v.3 no.2
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    • pp.41-55
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    • 2000
  • 경영활동에 있어서 직관력은 잘 알려진 인지능력이지만 효과적인 의사결정지원시스템의 개발 목적으로는 거의 고려되고 있지 않다. 본 연구는 의사결정자의 인지 유형에 따른 시계열 예측의 정확성과 뇌파의 차이를 통계적 검증, 인공신경망, 데이터 마이닝의 세 가지 접근방법으로 탐색하여 그 결과를 비교 분석함으로써 시계열 직관 예측에 영향을 주는 의사결정자의 인지적/생리적 특성을 도출함으로써 효과적인 의사결정환경을 조성하는데 공헌하고자 하였다. 실험결과 통계적 분석에서는 아무런 유의성을 찾을 수 없었으나, 인공신경망 분석에서는 인지유형과 감성유형이 모두 시계열 예측 정확도와 상관성이 있는 것으로 나타났으며, 데이터 마이닝 분석에서는 보다 의미 있는 상관관계를 찾아낼 수 있었다.

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