• Journal of Korean Society of Industrial and Systems Engineering
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• v.37 no.4
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• pp.1-11
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• 2014

This paper addresses the emotion computing model for software affective agents. In this paper, emotion is represented in valence-arousal-dominance dimensions instead of discrete categorical representation approach. Firstly, a novel emotion model architecture for affective agents is proposed based on Scherer's componential theories of human emotion, which is one of the well-known emotion models in psychological area. Then a fuzzy logic is applied to determine emotional statuses in the emotion model architecture, i.e., the first valence and arousal, the second valence and arousal, and dominance. The proposed methods are implemented and tested by applying them in a virtual training system for children's neurobehavioral disorders.

• The Safety technology
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• no.187
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• pp.24-26
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• 2013

바야흐로 스마트 시대가 도래했다. 스마트폰, 태블랫PC 등 스마트기기의 등장은 현대인들의 생활에 큰 영향을 미쳤다. 스마트폰 하나만 있으면 언제 어디서나 원하는 직업을 할 수 있는 꿈같은 일이 현실로 다가온 것이다. 이런 시대적인 흐름에 따라 관련 산업도 큰 변화를 겪고 있다 각종 스마트기기에 들어가는 부품을 전문적으로 제조 유통하는 기업들이 속속 등장하고 있는 것이다. 이런 기업들 기운데 업계의 남다른 주목을 받고 있는 곳이 오늘의 주인공인 (주)티피에스이다. 2003년 창립된 이곳은 스마트기기의 카메라 이미지센서에 장착되는 적외선 차단용 필터기판을 전문적으로 생산하는 기업이다. 갤럭시 S3 S4, 갤럭시노트2에 설치된 필터의 대부분이 이곳 제품일 정도로 업계의 반응은 매우 뜨겁다. 물론 이곳이 단순히 제품생산에만 주력하고 있다고 생각하면 오산이다. 국내 특허 등록 및 출원 21건, 국제 특허 등록 2건 등 상당한 기술력도 갖추고 있다. 특히 지난해에는 '대구스타기업'으로 선정되면서 대외적으로 성장가능성을 인정받기도 했다. 설립된 지 불과 10여 년 만에 (주)티피에스가 이처럼 괄목할만한 성장을 할 수 있었던 원동력은 무엇일까. 이곳 관계자들은 그 밑바탕에 안전이 자리잡고 있다고 입을 모아 말한다. 근로자들의 안전을 확보해 나가면서 경영활동을 한 것이 '우수한 제품'이라는 결과물로 나타났다는 것이다 안전경영의 모범을 보이고 있는 (주)티피에스를 찾아가 봤다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.3
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• pp.34-40
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• 2002

In the past, the important factors of buying the sports shoes for the customers were price and comfort. However these days, the sports shoes are considered as a part of fashion and may not satisfy the customers because their emotional preference have not been properly considered in design phase. The customers' desire and expectation for unique design are growing. Thus, the development of sports shoes not only considering the anthropometric foot characteristics but also satisfying the customers emotional preference is needed. In this study, the basic data on the customer's emotional preference to the design of sports shoes were obtained using human sensibility ergonomics approach and formed a data base. Also, we developed ail interface that can be used for the customers to select the emotionally preferred sports shoes.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.3
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• pp.58-64
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• 2005

Customer sensibility based recommendation agent system was developed to tailor to the customer the suggestion of goods and the description of store catalog in on-line shopping mall. The recommendation agent system composed of five modules and seven services including specialized algorithm. This study was to investigate the effectiveness of the customer sensibility based recommendation agent system in on-line shopping mall. This study asked 30 male and female students to perform the task in on-line shopping mall and facilitated them questionnaires. The questionnaires were administered to subjects to measure quality precision, ease of use, support of buying, purchasing power, future intention of the system. The study revealed that good part of the subjects positively evaluated the customer sensibility based recommendation system except for ease of use. The study on usability of the recommendation agent system has need to be performed in next. This paper shows that the satisfaction and the buying power of customers may be improved by presenting customer sensibility based recommendation in on-line shopping mall.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.4
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• pp.241-247
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• 2009

In this paper, we present a wireless RFID glove in emotional learning method. The proposed wireless RFID glove consists of three parts: RF wireless module, RFID reader, and RFID tags. Objects tagged with a small passive RFID tag, can be sensed at short ranges by using wireless RFID glove. We describe the wireless RFID glove prototype, and present some interactive learning programs and games. The proposed system can be utilized to analyze user activities and train the brain of old person.

• Journal of the Korea Safety Management & Science
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• v.19 no.2
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• pp.159-171
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• 2017

This study aims to analyze the influence of psychological capital on organizational performance and to verify the moderating effect of emotional intelligence and the mediating effect of positive mood. The results of an analysis are as follows: First, the influence of psychological capital is higher in job satisfaction than in OCB. Second, the moderating effect of emotional intelligence is recognized in psychological capital and organizational performance. In particular, job satisfaction shows a higher moderating effect than OCB does. Third, no direct effect of psychological capital on OCB is recognized while an indirect effect of psychological capital on OCB through positive mood is recognized. Thus, it is judged that the results of this study would be effectively utilized as a means of motivation for growing individuals and achieving organizations'goals by emphasizing the importance of psychological capital and psychology and systematically managing psychological phenomena according to individual differences.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.23 no.54
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• pp.111-117
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• 2000

In this study we analyzed the relationship between sensibility image and the needs to purchase, by studying the relations between the brand name of the beer which consumers recognize and the needs to purchase, and by extracting the sensibility image from the consumers about how they feel about the advertisement. For the survey we first chose 30 sensibility related adjectives from the preliminary survey and chose the 6 most selected sensibility related adjectives by showing beer advertisements from the 3 leading companies. In the main survey we used 7 point scale measurement to evaluate the sensibility scale in each advertisement using the 6 sensibility related adjectives we chose from the preliminary survey, such as cleanness, coolness, pleasantness, softness, easiness, and studied why they feel that way about the advertisement. We hope to contribute on establishing the advertising strategy of the company, based on sensibility image which the consumers are in favor of.

• Asia Marketing Journal
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• v.4 no.2
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• pp.104-132
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• 2002

본 연구는 소비자들의 광고평가과정을 정보처리능력의 관점인 사전지식과 정보처리동기의 관점인 관여도의 조절적 역할을 고려하여 검토하였다. 이를 위하여 본 연구에서는 인지자극과 감정자극이 동시에 제공된 광고에 대하여 소비자들의 인지적, 감정적, 행동의욕적 평가관계를 구조적으로 살펴보고, 이를 바탕으로 각 구조적 관계들을 사전지식수준과 관여도수준에 따라 그 상대적 역할들을 살펴보았다. 실증분석결과 본 연구는 기존의 DMH 모델을 지지하는 것으로 나타났으며, 특히 광고에 대한 감정적 평가(Aad)에서 상표에 대한 인지적 평가(Cb)통해 상표에 대한 감정적 평가(Ab)에 미치는 영향력의 정도는 관여도보다는 사전지식이 더 큰 역할을 하는 것으로 나타났다. 또한 광고에 대한 감정적 평가(Aad)에서 상표에 대한 감정적 평가(Ab) 그리고 상표에 대한 감정적 평가(Ab)에서 상표에 대한 행동의욕적 평가(Ib)로의 영향력은 관여도가 중요 조절변수임을 확인하였다.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.97-104
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• 2019

Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

• Journal of Intelligence and Information Systems
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• v.24 no.4
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• pp.171-196
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• 2018

With the development of the web, two-way communication and evaluation became possible and marketing paradigms shifted. In order to meet the needs of consumers, web design trends are continuously responding to consumer feedback. As the web becomes more and more important, both academics and businesses are studying consumer emotions and satisfaction on the web. However, some consumer characteristics are not well considered. Demographic characteristics such as age and sex have been studied extensively, but few studies consider psychological characteristics such as regulatory focus (i.e., emotional regulation). In this study, we analyze the effect of web style on consumer emotion. Many studies analyze the relationship between the web and regulatory focus, but most concentrate on the purpose of web use, particularly motivation and information search, rather than on web style and design. The web communicates with users through visual elements. Because the human brain is influenced by all five senses, both design factors and emotional responses are important in the web environment. Therefore, in this study, we examine the relationship between consumer emotion and satisfaction and web style and design. Previous studies have considered the effects of web layout, structure, and color on emotions. In this study, however, we excluded these web components, in contrast to earlier studies, and analyzed the relationship between consumer satisfaction and emotional indexes of web-style only. To perform this analysis, we collected consumer surveys presenting 40 web style themes to 204 consumers. Each consumer evaluated four themes. The emotional adjectives evaluated by consumers were composed of 18 contrast pairs, and the upper emotional indexes were extracted through factor analysis. The emotional indexes were 'softness,' 'modernity,' 'clearness,' and 'jam.' Hypotheses were established based on the assumption that emotional indexes have different effects on consumer satisfaction. After the analysis, hypotheses 1, 2, and 3 were accepted and hypothesis 4 was rejected. While hypothesis 4 was rejected, its effect on consumer satisfaction was negative, not positive. This means that emotional indexes such as 'softness,' 'modernity,' and 'clearness' have a positive effect on consumer satisfaction. In other words, consumers prefer emotions that are soft, emotional, natural, rounded, dynamic, modern, elaborate, unique, bright, pure, and clear. 'Jam' has a negative effect on consumer satisfaction. It means, consumer prefer the emotion which is empty, plain, and simple. Regulatory focus shows differences in motivation and propensity in various domains. It is important to consider organizational behavior and decision making according to the regulatory focus tendency, and it affects not only political, cultural, ethical judgments and behavior but also broad psychological problems. Regulatory focus also differs from emotional response. Promotion focus responds more strongly to positive emotional responses. On the other hand, prevention focus has a strong response to negative emotions. Web style is a type of service, and consumer satisfaction is affected not only by cognitive evaluation but also by emotion. This emotional response depends on whether the consumer will benefit or harm himself. Therefore, it is necessary to confirm the difference of the consumer's emotional response according to the regulatory focus which is one of the characteristics and viewpoint of the consumers about the web style. After MMR analysis result, hypothesis 5.3 was accepted, and hypothesis 5.4 was rejected. But hypothesis 5.4 supported in the opposite direction to the hypothesis. After validation, we confirmed the mechanism of emotional response according to the tendency of regulatory focus. Using the results, we developed the structure of web-style recommendation system and recommend methods through regulatory focus. We classified the regulatory focus group in to three categories that promotion, grey, prevention. Then, we suggest web-style recommend method along the group. If we further develop this study, we expect that the existing regulatory focus theory can be extended not only to the motivational part but also to the emotional behavioral response according to the regulatory focus tendency. Moreover, we believe that it is possible to recommend web-style according to regulatory focus and emotional desire which consumers most prefer.