• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.25-44
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• 2019

The purpose of this study is to identify the differences between consumers and suppliers about the necessity and effectiveness of hand-tied bouquet packaging in a retail shop and consumer needs of floristry packaging for sustainable condition were surveyed and analyzed using questionnaire format. In the introduction, the understanding and sustainability of floristry design were considered. The questionnaire consisted of general purchasing type, packaging related items, and consumer and supplier profile. Consumers were middle class residents living on Mokdong apartment complex, a small number of consumers who aren't living on Mokdong and workers and suppliers were florists currently active nationwide. This study suggests an effective and strategic packaging direction that reflects consumer needs, focusing on the similarity and difference of their needs and it presents them as business models. The results of the future research are expected to be the basis for producing and distributing packaging design.