• Information Systems Review
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• v.20 no.2
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• pp.1-19
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• 2018

In many countries, governments invest a substantial amount of budget in open government data (OGD) for governmental performance and transparency. To understand the actual performance of such policies, the governments should measure the realized value. Many organizations and researchers have attempted to assess the value of OGD. However, they have neglected a perspective of consumers who benefit from OGD. Moreover, little research has quantified the economic value. This research examines extant methods of intangible asset valuation to quantify the economic value of OGD in a citizen perspective. In consideration of the extant research methods and the characteristics of OGD, the contingent valuation method is the most appropriate because it effectively reflects various users and their purpose of use. We then conduct a survey of citizens living in Seoul, Korea and assess the economic value of OGD provided by the Seoul government. Findings show that citizens' willingness to pay (WTP) differs across respondents' prior experience, tax resistance, perceived benefit and perceived reality of virtual scenario, but it does not differ across their demographics. WTP also significantly varies across the question formats. We discuss the reliability of the results and implications for future research.

• Annual Conference of KIPS
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• 2013.11a
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• pp.1467-1469
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• 2013

본 논문은 다양한 분야에서 생산/유통되는 대용량 멀티미디어 데이터들을 보다 사용자가 보다 편한 방법으로 본인이 원하는 콘텐츠를 쉽게 찾게 도와주고, 소비할수 있도록 도움을 주는 효율적인 멀티미디어 검색 기술에 관한 연구이다. 이를 위해서 먼저 다양한 멀티미디어 콘텐츠의 유통과 소비 활성화를 위해 미디어 서비스의 목적/범위/특징에 대한 기술정보를 기반으로 서비스 대상 멀티미디어 콘텐츠를 수집, 특성정보 추출/분석 및 부가정보 확장을 통해 자산화하고, 소비자의 상황정보를 분석 및 질의 의도를 추론하여 소비자가 원하는 멀티미디어 콘텐츠를 보다 정확하고 쉽게 접근할 수 있는 스마트 미디어 자산 관리 시스템에 관한 연구이다. 본 연구를 통하여 사용자가 원하는 멀티미디어 콘텐츠를 정확히 찾아주어 스마트 홈 서비스 공익 서비스 질 향상, 멀티미디어 콘텐츠 활용도가 증대를 통해 멀티미디어 콘텐츠가 빠르게 순환할 수 있는 유통 활로 생성이 가능할 것이라 기대되며, 향후 개방된 공공 데이터, 사용자들이 생산한 UCC 등 멀티미디어 데이터의 내재된 가치를 분석 후 이를 스마트미디어 자산으로 관리하여 서비스 개발자에게 제공된다면 다양한 분야 형태의 스마트 서비스로 확장이 가능해지리라 기대된다.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.12 no.4
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• pp.3-14
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• 2002

In this paper we classify the possible threat and introduce the method that measures the loss resulted from the threat in the university. This is the method that the amount of the loss minimized in the case of the same quality in damage as establish a economical prediction model. The method of measuring the loss is as follows. First, asset should be clearly identified and valued. Second, threats which may result in harm to asset should be classified. Third, vulnerabilities which is weaknesses associated with asset should be analyzed. Fourth, measure the value of the loss. we explain the valued method by the example.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.233-267
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• 2001

The management environment in Korea today is undergoing rapid changes; in particular, domestic corporations and businesses are confronting formidable adversity with IMF crisis and WTO. Though cost cutback, higher quality, rapid production, and diversification of products were accepted as important requirements for competitiveness in the past, they have been replaced by brand power. Consumption patterns have changed their focus from function to image orientation. This is why managers in corporations have invested enormous amounts of resources into producing powerful brands, which can attract consumers' attention greatly enough to improve the image of their products. Brands are regarded as a vital vehicle for marketing strategies and thus as a legal asset. Brands with remarkable and favorable image can secure a loyal consumer groups stable revenues. M & A, currently active between corporations, makes brand equity all the more important. The purpose of the present study was to investigate the effect of internal marketing and increased brand diversification on brand equity by combining them as influential factors with marketing mix factor. For this purpose, literature review was make on previous fragmented studies of influential factors on brand equity build-up. Based on the findings of this study, some operational implications were suggested for marketing managers. The findings and implications of the present study are as follows; First, efficient communication among organization members was found to have a significant effect on product quality. Second, job satisfaction and efficient communication among members was shown to significantly influence price policies. Thirdly, efficient communication among organization workers proved to have a significant effect on distribution strategies. Forth, efficient communication among members was demonstrated to significantly influence advertisement and other public-relations activities. Fifth, opacity of market environment appeared to have a significant effect on product quality, prior market entrance as perceived by organization members turned to be of negative influence on product quality. Sixth, opacity of market environment was found to have a significant effect on price policies. Seventh, opacity of market environment was shown to be of significant effect on distribution strategies. Eighth, grater opacity of market environment proved to improve advertisement and other public-relations activities. Ninth, price policies, distribution strategies, advertisement and public-relations activities were found to have a significant effect on brand equity value. To sum up these findings, in order for corporations and businesses to cope with consumers' needs that are increasingly segmented, internal marketing strategies and brand diversification should be implemented so as to generate greater synergy effect. It is also important to stress that differentiated, higher competitiveness should be secured for Korean corporations and businesses to survive in the drastically changing, globalized market environment. In this regard, continuous and long-term management strategies for brand equity build-up should be ensured and is essential in the present unlimited competition. The last but not least important point to notice is that to increase brand equity value, intensive investment and constant emphasis should be made on internal marketing management on intra-organizational members before strengthening external marketing.

• Journal of Korean Society of Forest Science
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• v.96 no.6
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• pp.724-729
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• 2007

Due to the low productivity in timber harvesting, economic values of forest resources have been rarely validated in Korea. Since the Korea Forest Service provided a statistic of the timber assets for the survey of the 4th National Accounting (1998), no more statistics or measurements have been provided. Further, it becomes an issue that there is no clear standard to classify timber assets into produced or non-produced assets. In this research, we intended to provide a reasonable standard that enables one to classify timber assets either in produced or non-produced assets. For this purpose, articles in the '1993 System of National Accounts (SNA)', which presented definitions and scopes of biological assets, were scanned. The articles related to timber assets in the Korean version of SNA were compared with those in the original version of SNA that were proposed by UN. The results show that the Korean version of SNA seems to have much emphasis on natural occurrence or plantation for the classification standard, while its original version rather focus on the existence of direct control, responsibility, and management by institutional units. According to the original version of SNA, naturally occurring assets, which were basically classified into non-produced assets, were treated as being cultivated and classified into the produced asset when they (or their growth) were under the direct control, responsibility, and management of institutional units. Therefore, a guidance was presented to renew the Korean version of SNA and to innovate the classification standards for timber assets.

• Korean Journal of Social Welfare
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• v.59 no.2
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• pp.303-325
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• 2007

This study explores the relationship between marketing activities and brand equity in nonprofit organizations, specifically investigating the relational linkage between four selected marketing mix elements and brand equity through the mediating role of brand equity dimensions. Employing a structural equation model, the study empirically tests research hypotheses and finds some important implication for brand equity creation strategies for nonprofits. The results show that brand association is the only dimension that is positively related to brand equity, reflecting the current donation market in Korea where nonprofits have such a low presence that donors have little knowledge and chance to identify their brands and to build trust relationships with them. Furthermore, the results highlight the importance and roles of promotion and process marketing efforts, as they are proved to enhance brand association. The study also finds that promotion is positively related to brand awareness and process contributes to perceived quality and brand loyalty. Based on these findings, the study suggest that nonprofits make further efforts on active promotion and process development to create positive, differentiated images and better accessibility, and finally improve their brand equity.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.388-390
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• 2006

투자안 가치평가 방법에는 화폐의 시간가치를 고려한 방법과 고려하지 않는 방법이 있다. 이중 가장 많이 쓰이고, 중요한 방법으로는 화폐의 시간 가치를 고려한 순현재가치법(NPV), 내부수익률법(IRR), 수익성지표법(Pl)등이 있다. 이중에서도 우리는 투자사업으로부터 사업의 최종년도까지 얻게 되는 순이익(수익-비용)의 흐름을 현재가치로 계산하는NPV 분석을 많이 실시하고 있다. 즉, 어떤 자산의 NPV가 0보다 크면 투자 시 기업가치의 순증가가 발생하므로 투자가치가 있는 것으로 평가하고 0보다 작으면 기업가치의 순감소가 발생하므로 투자가치가 없는 것으로 평가한다. 여기에서 많은 기업경영자 및 재무담당자들은 다음과 같은 의문을 갖고 NPV분석의 약점을 보안할 필요성을 제기하고 있다. “결과로부터 얻은 단일 값이 정말 신뢰할 만한 값인가?”, “만약 몇 가지의 리스크 요인이 우리의 사업모델에 영향을 미친다면 그 결과는 어떻게 달라질 것인가?”, “우리가 얻은 결과 값의 실현 가능성은 몇%이고 나머지 발생 가능한 값들의 분포는 어떻게 될 것인가?” 위 질문에 대한 답을 얻을 수 있다면 투자안에 대해 빠르고 올바른 의사결정을 내릴 수 있으며 실패의 위험을 줄일 수 있다 이런 분석을 가능하게 해 주는 것이 확률론적 분석이며, 즉 몬테카를로 시뮬레이션 기법이다. 이미 많은 선진 기업에서 이 방법을 통하여 모든 의사결정에 중요한 참고 자료로 이용하고 있으며 본 논문은 몬테카를로 분석의 대표적인 소프트웨어인 Crystal Ball을 이용하여 그 활용 사례를 소개하고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2150-2156
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• 2013

This study attempts to identify how the value network of mobile industry has evolved in the value creating process. The longitudinal case study on SK Telecom was conducted by measuring the SK Telecom's investment structure during from 1999 to 2008. Results show that the convergence services based on the advanced mobile networks changed the revenue structure, and enabled SK Telecom to reposition as a media company. For the value creation, SK Telecom's value network has flexibly adapted to convergence environment through dynamic asset reconfiguration.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.13-34
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• 2018

In this case, research has been conducted to verify that the purpose of establishing a reputation for establishing a reputation for identifying brand equity is research and investigation in the context of establishing a reputation for establishing a reputation, and conducting research on CSR activities that are essential to the essential activities of companies. The survey conducted a survey on behalf of the National Center for Adult Women and Girls and Girls ' Generation, using the final round of Section 305 to develop a series of findings, including the analysis of the feasibility analysis, feasibility analysis, reliability, correlation analysis, and factors analysis. A summary of the effects of research on corporate reputation on corporate reputation according to corporate CSR activities is as follows. 1st. Brand equity will have a positive effect on the Company's reputation. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 2st. Brand equity will have a positive effect on ethical responsibility. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 3st, the brand equity will have a positive effect on the benefit of the benevolent. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 4st, The theory that the influence of positive(+) will affect the company's reputation has a significant impact on both ethical and philanthropic factors. 5st. The ethical responsibility was found to have no effect on the usefulness of the brand between brand assets and corporate reputation. 6st. The philanthropic responsibility was partly attributable to the fact that there was a substitution between brand equity and corporate reputation. In sum, the company needs to prioritize its brand recognition before establishing its reputation, and the reason why it should be implemented is that the other elements of the brand equity should be evaluated with the presence of other elements of the brand equity, thereby ensuring continued compliance with continuous CSR activities. As a result, consumers expect to see the performance-based role of the company as a strategic and long-term perspective, as consumers want to see the CSR activity and the corporate reputation in a long-term manner, as opposed to the financial responsibility and legal responsibilities of the past, as opposed to the past.

• 주택과사람들
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• s.188
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• pp.34-35
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• 2006

국내 주요 건설현장의 현장소장, 프로젝트 매니저, 건축사업본부장 등을 역임해온 김중겸 전무. 그는 풍부한 시공경험과 기술력을 바탕으로 약 11만여 세대의 주택을 공급함으로써 국민 주거생활안정 및 주택산업의 시공 기술력 향상 등 주택산업 발전에 기여한 공로를 인정받아 지난 12월 '주택건설의 날' 행사에서 은탑산업훈장을 수훈했다. 영원한 '현대맨', 김중겸 건축사업본부장의 건설 외길 30년을 조명해 보았다.