• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.2
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• pp.115-135
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• 2010

In the past, markets were taken over by the firms which could maintain their competitive advantage through economies of scale and associated reductions in costs and prices. However, it has been changed to a new time that companies can secure their competitiveness through continuos improvements and customer orientations. Patent holders can claim protection against any infringer of their patents. Thus, in the future, firms' competitiveness will be decided by patents and intellectual property rights. How can strategic patents can be obtained and secured? The purpose of this article is to provide a couple of suggestions that can help companies secure strategic patents and build their competitive advantages. Until now, Korean companies have been interested only in the quantity of patents, not the quality of patents. In addition, from the beginning, they could not build distinctive strategic positions to secure future valuable technologies. In this article, we provided a couple of suggestions for strategic patent identification processes. First, strategic patents should be identified and created based on the company's vision. Second, the company should create technology maps through investigating previous R&D activities and patented technology information before stating its own R&D activities.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.356-363
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• 2014

With Sales of bundling service in telecommunications service are on the increase due to continuous technology progress and the raised demand into convergence and integration service. In this paper, we analyzed the tendencies differences between subscriber and non-subscriber of the bundling service in telecommunications service to establish marketing strategies of the bundling service. we derived the subjective norm and personal innovation as tendency variables of users in using LTE(Long Term Evolution) services, which are based on bundling sales motivation theory, theory of reasoned action, and diffusion of innovation theory. The tendency variables were compared between subscriber and non-subscriber of the bundling service through statistical T-test in empirical study. As a result, we discovered that there are differences in both subjective norm and personal innovation between subscriber and non-subscriber of the bundling service. We also discovered that the subjective norm and the personal innovation of subscriber are stronger than non-subscriber. At last, we derived two implications to increase the sales of the bundling services. First, the bundling service should designed more innovative. Second, it would be effective to apply buzz marketing strategies based on the surrounding people.

• Journal of Technology Innovation
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• v.24 no.4
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• pp.193-219
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• 2016

We examine how combinations of key factors affecting healthcare user innovation vary by innovation stages from idea generation through R&D to commercialization and venturing using a fuzzy-set Qualitative Comparative Analysis (fsQCA) of thirty Korean cases in the healthcare field. Our empirical analysis shows that well-functioning innovation network and easy resource acquisition facilitate ideation of radical user innovation. However, technological capability and governmental support are crucial to make a shift to R&D as well as commercialization stages. Differently, incremental user innovation depends heavily on technological capability of users. Our analysis can provide policy makers as well as corporate innovation mangers with a strategic framework for boosting user innovation along three stages.

• The Journal of Information Technology
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• v.3 no.3
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• pp.89-102
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• 2000

The purposes of this research are to analyze information contents of net book value and earnings. If investors use Net book value and earnings to their investment strategies, These informations are positively to be correlated with future corporate value. Research methodologies applied are theoretical and empirical ones. Results of the study are as follows: First, as investors form their investment portfolios, PBR and ROE are good indicator in finding out undervalued and overvalued corporation. Second, present earnings are differently reflected in future stock prices. Price-earnings correlation of undervalued corporations are higher than that of overvalued ones. Results of this study imply that Investors can utilize net book value and earnings to their investment strategies.

• Electronics and Telecommunications Trends
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• v.24 no.2
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• pp.43-55
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• 2009

창조경제시대로 접어들면서 각국은 소프트웨어 지식산업에 눈을 돌리기 시작했으며, 대표적인 분야로 문화콘텐츠 산업을 주목하고 있다 우리나라도 문화콘텐츠 5대 강국으로의 도약을 위해 콘텐츠 분야를 17개 신성장동력 산업 중의 하나로 포함시켜 산업육성 및 CT R&D 전략을 수립하고 있다. 국내 문화콘텐츠 산업은 연평균 증가율 약 7.1%로 성장, 2012년 약 100조 원을 달성할 것으로 전망되며, IT의 뒤를 이어 신시장 개척과 기존 산업의 고부가가치화를 실현하고 국민의 삶의 질 향상 등 사회복지 증진에도 기여할 것으로 예상된다. 따라서 정책을 수립하고 시행함에 있어 OSMU등 문화 콘텐츠의 특성을 고려하고 가치사슬 주체별로 차별화하여 성과확산을 극대화시켜야 할 것이다. 또한 문화콘텐츠 비전을 됫받침하는 창조 협력 경쟁의 정책철학 및 추진체계인 "3CTP 전략'을 통해 산업 및 기술 경쟁력을 강화시켜야 할 것이다.

• The Journal of Information Technology
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• v.5 no.3
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• pp.35-50
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• 2002

The Understanding of the Electronic Commerce and Strategic Management of Logistics in EC are receiving increased attention as means of becoming competitive in globally challenging environment This paper presents a in-depth analysis for Strategic Management of Logistics and its implications for Korea Electronic Commerce Companies.

• Asia Marketing Journal
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• v.13 no.3
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• pp.265-274
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• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

• Journal of the KSME
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• v.28 no.5
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• pp.452-457
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• 1988

우리나라의 철강업은 수요산업의 견실한 성장에 힘입어 향후 속도는 다소 둔화되겠지만 2000년 까지는 성장이 지속될 전망이다. 현재 선진국도 철강산업의 구조개편으로 혁신적 합리화에 힘을 쏟고 있으며, 이들 국가의 경쟁력이 회복될 경우 국제경쟁은 더욱 치열해 질 것으로 보며 이 러한 환경 속에서 우리나라 철강업이 안정 성장을 이룩해 나가기 위해서는 먼저, 현재 선진국과 같이 수요감퇴에 대비 안정적 수익확보를 위해 경영다각화를 적극 추진해 나가야 하겠으며, 둘 째로 R & D 투자확대를 통해 신기술개발 강화와 신제품개발 확대로 고급강 등 고부가가치 제 품의 비중을 늘려 나가며, 셋째로, 설비합리화를 적극 추진하여 국제경쟁력을 확보해 나가며, 장기적으로 시장다변화 등 국제화 전략을 강화해 나가야 할 것이다.

• Distribution Business Review
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• no.3
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• pp.55-67
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• 2003

본 연구에서는 할인점 자체 브랜드(PB) 구매에 영향을 미치는 소비자 관련 요인에 관한 모델을 제시하고 이를 테스트해보았다. 그 결과 식품과 가전 모두 PB에 대한선호도가 높을수록 구매의도가 증가함을 알 수 있었다. 그러나 구매의도의 경우 식품과 비식품이 다른 경로를 보이고 있었다. 식품 PB의 경우 소비자의"가격의식"과"혁신성"이 구매의도에 직접적인 영향을 미치는 반면 가전 PB의 경우"가치의식"과"품질격차"가 구매의도에 직접적인 영향을 미치는 것으로 나타났다. 이 같은 연구결과는 식품과 비식품의 유통업체 PB 마케팅이 각각 차별화 되어 접근되어져야 한다는 시사점을 말해준다.

• The Journal of Information Technology
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• v.6 no.3
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• pp.75-85
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• 2003

It is highly required to evaluate the economic value of technology in many decision making of the technology management area, for example, technology acquisition, transfer, and investments. Also evaluating the performance of R&D objectively is very important subject in the public side. So, developing the objective technology evaluation system has much usefulness in practice. In many studies, the patent information has been suggested to the valid measurement for evaluation of technology. The purpose of this study is to explore the validity of patent information as a measurement of technology evaluation.