• Journal of the Korea Society of Computer and Information
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• v.17 no.4
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• pp.155-161
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• 2012

The purpose of this paper is to analyze the structural relationship of the impact on the business performance when it pursues resource based production strategies, nurtures core competency, develops core product lines and innovate its business models as part of a strategy of value innovation and to validate how the nurturing core competency can have an impact on the execution of the value innovation strategies. This paper confirms that there is a structural relationship, which is logically and conceptually valid, among the core competence, value innovation strategies and business performance of manufacturing companies. In order to maximize the business performance which is the eventual objective of a company, it must strategically nurture its core competence, which will be a main driver of the future competitiveness and diversify its management based on the value innovation strategies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1824-1831
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• 2015

This study diagnosed the innovation capability of SMEs by utilizing the VIQ(Value Innovation Quotient) and deduced the innovation strategy. VIQ is the diagnosis tool for measuring the innovation capability of the SMEs focusing on the value innovation. SMEs can utilize this tool for diagnosis and deduce the innovation strategy. This study selected the high-growth venture company- K company and analyse it and deduced the innovation strategy. Innovation strategy can be as follows; Firstly, agile strategy formulation tool such as business intelligence and scenario planning should be adopted for the flexible business planning. Secondly, speedy decision making process should be made. Thirdly, open communication and empowerment process should be made. This paper can present the method of evaluating and diagnosis of value innovation capability of SMEs and innovation strategy formulation process.

• 물만먹고자라요
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• no.17
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• pp.70-73
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• 2005

'블루오션' 전략의 핵심은 '가치혁신'에 있다. 가치혁신은 기업이 고객을 위한 효용과 가격, 비용편익을 혁신과 일치시킬 때 발생하며 이를 달성한 기업들은 차별화와 비용절감을 동시에 추구한다.

• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.475-487
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• 2009

본 연구는 중국 기업들을 대상으로 가치 혁신 신제품개발 전략, 관리 방식, 학습 방식, 그리고 신제품 성과간의 관계를 살펴보고, 중국 고유 문화와 중국이 겪고 있는 환경적 변화가치 혁신 신제품개발을 위한 관리 방식과 학습 방식에 어떻게 영향을 끼치는지를 조사하였다. 본 연구 결과는 이론적으로, 가치 혁신 신제품개발을 위해서는 조합적 관리방식과 조합적 학습 방식이 필요하다는 점을 밝혀 주고 있다. 그리고, 중국 기업들은 이러한 관리와 학습 방식을 수행하는데 유리한 국가 문화와 환경을 갖고 있음을 보여 주고 있기 때문에, 국가 문화와 국가 환경이 신제품개발 관리에 영향을 끼치고 있음을 증명해 주고 있다.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.396-403
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• 2006

글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다

• 한국디지털정책학회:학술대회논문집
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• 2006.06a
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• pp.15-23
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• 2006

글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 새로운 도약을 요구받고 있는 한국경제의 선진화를 위한 방안으로 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.3
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• pp.39-46
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• 2019

Research has shown that alliances with external partners are valuable to foster internal R & D efforts. However, it is not well known how to take advantage of the potential benefits of strategic alliances to create innovative outcomes. This study examines the value of strategic alliances and analyzes the role of human capital in the impact of strategic alliances on innovation performance. This study focuses on whether the absorptive capacity of human capital affects firm innovation through interaction with strategic alliances. In the analysis using 2,205 Korean venture firm data, strategic alliances have a positive effect on innovation performance. However, the moderating role of human capital in the relationship between strategic alliances and innovation performance shows a significant negative impact. This implies that the ability to internalize knowledge and information acquired from external partners into the firm is important. This study provides valuable insights for managers who want to enhance the effectiveness of strategic alliances by considering the interaction of strategic alliances and human capital.

• Journal of Korea Technology Innovation Society
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• v.15 no.3
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• pp.500-532
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• 2012

This study analyzed the technology innovation strategies of knowledge-based companies in the semiconductor IP industry. The theoretical approaches of this study are to i) the creation, protection and utilization of knowledge and innovation, ii) value creation from innovation, iii) modularity, timing of market entry, and the emergence and competition of standard (dominant design). Based on the theoretical analysis, I presented exploratory research hypotheses. Ultimately, this study examined the proposed hypotheses by conducting case studies on the technology innovation strategy of two leading knowledge-based companies in the semiconductor IP industry: ARM and INTEL. First, knowledge-based companies entering in the early stage of the technology cycle select the vertically-integrated technology strategy because of lower access to complementary knowledge assets, and maintain the vertically-integrated technology strategy despite the environmental change-driven differentiation of industry's value chain. Second, knowledge-based companies entering in the later stage of the technology cycle prefer the contract-based technology strategy because of its increased accessibility to complementary knowledge assets, and choose a different path of innovation strategies depending on whether their asset has the feature of discontinuity or not.

• Journal of Global Scholars of Marketing Science
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• v.16 no.2
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• pp.55-75
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• 2006

This study aims to identify the unknown essential condition to form the blue ocean market, in addition to the innovation of customer value which does not become a sufficient condition though it is one of the essential conditions to form a blue ocean market, and induce companies to take a firm foothold in the blue ocean market after going to the blue ocean market by segmenting the market after setting up appropriate strategies. On the basis of those goals of this study, we dealt with subjects like the problem of approaching the market that possesses factors of differentiated value innovation, the segmentation of value innovative market, the problem about the major variables that shed light on the character of blue ocean optical illusion market, the strategy for following companies to enter the market, which we applied to the actual analysis based on the investigation into the literature related to value innovation and blue ocean strategy, investigation into the actual cases and objective data. We analysed a domestic refrigerator market and a domestic chewing gum market as representative examples of durables and nondurables and segmented each market on a value innovation market. We discovered the blue ocean and the blue ocean's illusive market of the two markets. I've mentioned and studied the characters of those positively.

• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.684-714
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• 2018

Contrary to predictions, the market diffusion of smartwatch is proceeding slowly. Smartwatch companies should pursue new strategies to overcome this so-called chasm; however, little is known about smartwatch attributes valuable for target consumers. This study investigates beneficial and sacrificial features influencing overall perceived value of smartwatch, which in turn affects usage intention, and considers moderating effect of personal innovativeness. A total of 323 usable data were analysed using partial least squares. The results show that two benefits (utilitarian and hedonic) and three sacrifices (usability, performance, and finance) significantly impact on usage intention via perceived value. A significant effect of personal innovativeness as a moderator is also observed. Interestingly, the influence of social benefits on perceived value is not supported, which means strengthening image improvement strategies might not be appropriate for the diffusion. In order to overcome the chasm, suitable strategies should be used, and focusing on consumers who are highly innovative are strongly recommended.