• 한국벤처창업학회:학술대회논문집
• /
• 2023.04a
• /
• pp.157-162
• /
• 2023

소셜벤처는 하나의 조직 안에 경제적, 사회적 가치라는 두 가지 미션을 동시에 추구해야하며 이를 하이브리드 조직이라 한다. 소셜벤처의 사회적 가치는 기상정한 사회적 대상이 그 수혜자이고, 경제적 가치는 소셜벤처의 투자자가 수혜 대상이 된다. 두 가지 가치를 실현하기 위한 기업 활동의 중첩 정도는 소셜벤처 기업 조직마다 다르게 나타난다. 소셜벤처에서 사회적 가치를 추구하기 위한 활동에서 경제적 가치도 함께 창출된다면 비교적 적은 노력으로 두 가치를 달성할 수 있을 것이고, 두 가지 가치를 위한 활동을 각각 전개해야하는 비즈니스 모델이라면 사회적 가치를 위한 기업 활동 중의 일부 또는 전부가 기업의 경제적 가치를 창출해내지 못하는 활동이 될 수 있다. 본 연구는 두 가치의 중첩에 따른 비즈니스모델의 세 가지 유형에 대한 선행 연구를 재고하고, 유형별 선호도를 독립변수로 지정, 각 유형별 투자 의도를 알아보고자한다. 특히 소셜벤처에 대한 긍정적 정서가 투자의도에 매개효과로써 영향이 있을 것이라는 가설 아래, 소셜벤처의 투자 생태계에서 긍정적 정서에 대한 중요성을 밝히고자 한다.

• Journal of the Economic Geographical Society of Korea
• /
• v.19 no.2
• /
• pp.399-416
• /
• 2016

The main aim of the research attempts to identify value relations appropriated and realized in the coffee frontier of Vietnam by investigating the ways in which it is integrated into coffee global value chains driven by multinational companies, and to provide some implications of the integration of the frontier into sustainable coffee global value chains for creating shared value in Dak Lak, Vietnam. Recently Dak Lak has gone through the transition of value relations from exploitative value chains based upon conventional coffee production into shared value chains relied upon the production of sustainable or certified coffee in Dak Lak. The transition has been expected to result in sustainability in the creation of value by enhancing regional competitive advantages and regional bargaining power in global value chains driven by multinational companies. However, the reality has shown the intensification of hierarchical profits allocation among stakeholders such as farmer, middlemen, and multinational companies in the region. The main reasons for this could be found in two perspectives. Firstly, the formation of exclusive relations among farmers, middlemen, and processors has led to stakeholders to secure market, but resulted in the intensification of hierarchy among them in global value chain, because multinational companies could control indirectly over the farming system through exclusive middlemen. Secondly, social and ecological costs imputed by multinational companies to coffee farmers in the name of creating shared value has deteriorated the economic profits of stakeholders such as farmers and middlemen. As a result, it has led to the configuration of systematically hierarchical and subordinated global value chain in Dak Lak.

• Proceedings of the Korea Contents Association Conference
• /
• 2007.11a
• /
• pp.7-11
• /
• 2007

Recently, as grow of digital and internet, market is change consumer orientation from provider orientation. So, if firms detect and offer customer value to cope with this environment, they can expect to positive business performance. Because customer value affect on business performance, many firms are playing diverse marketing action to create customer value. For offer important value to customer, firms must monitering continuously on environment change and customer trend. So, The purpose of this paper is to analyze on customer value factors through customer monitering action.

• The Journal of the Korea Contents Association
• /
• v.8 no.1
• /
• pp.86-92
• /
• 2008

With the improvement in digital and Internet, the market is changing from a supplier-centered form to consumer-centered one. It is important for companies to accurately understand and offer customer value to cope with such environment. Since customer value exerts great effects on an increase in performance, many companies are doing various marketing activities to create customer value. To create customer value, it is most of all necessary to monitor changes in market environment and customer needs on a continuous basis. Therefore, this study aims at determining how to understand and offer elements of changing customer value through customer monitoring activities to make contributions to better service.

• Journal of Korea Game Society
• /
• v.16 no.6
• /
• pp.173-184
• /
• 2016

This research explores strategy for game developers to select platforms in the game industry where are traditional two-sided market focusing on mobile game platforms. We conducted content qualitative analysis by collecting data through contents on online and offline and interviewed four CEO of game developers to secure validity and reliability as well. The results of the research are the following: First, platforms selection factors of game developers are game implementation ability and technical stability, marketing competence of platforms, and profitability creation. Second. the initiative of mobile game platforms has handed over from first generation of mobile games to second mobile games according to their value creation and value capture.

• The Safety technology
• /
• no.143
• /
• pp.20-21
• /
• 2009

제주특별자치도개발공사에서는 제주의 청정자원 가치를 창출하여 도민을 위한 사업이 다양하게 펼쳐지고 있다. 그중 우리나라 시장점유율과 선호도, 만족도에서 최고 1위 자리를 차지하며 2009년 가치 브랜드로 선정된 먹는 샘물 "제주삼다수"가 대표적이다. 그러나 제주도 총 생산의 18%를 차지하는 감귤에 있어서도 감귤농가 소득향상에 기여하는 사업이 있다. 상품가치가 없는 감귤 때문에 손실을 볼 수 있는 감귤농가에 감귤을 전량 사들여 새로운 제주도 특산품으로 가공하는 사업, 바로 음료사업이다. 그 선두에 제주도민의 행복한 삶을 제공하고 있는 감귤제1가공공장이 있다. 감귤제1가공공장에는 농축액공정과 주스공정이 있다. 1일 400톤의 가공된 농축액과 주스가 생산되는 제1공장은 5개의 공장동과 관리동에서 감귤, 녹차 가공공정이 분주하게 돌아가고 있다. 여기서 가장 중요한 것은 안전, 안전을 최우선으로 확보되어야 제주 도민을 위한 일도 할 수 있는 것이고, 수익 또한 창출 된다는 것이 이곳 사람들의 생각이다. 안전을 위해서는 나부터 시작하여 나와 동료의 안전을 지킨다는 감귤제1가공공장을 둘러본다.

• 소프트웨어세계
• /
• s.2
• /
• pp.42-43
• /
• 1994

• 정보화사회
• /
• s.158
• /
• pp.50-53
• /
• 2002

• Archives of design research
• /
• v.19 no.5 s.67
• /
• pp.191-202
• /
• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• 한국IT서비스학회:학술대회논문집
• /
• 2002.11a
• /
• pp.245-251
• /
• 2002

우리나라에서 ERP를 도입한 기업들이 대부분 ERP 구축 이후에 진정한 효과를 보지 못하고 투자에 대한 의구심을 가지고 있는 경우가 많다. 본 연구에서는 ERP 구축 후 5개 메가 프로세스별로 과제를 선정하고 KPI를 정립한 후 지속적인 Post-ERP 혁신 활동을 통해 실질적인 수익을 창출한 Global 회사인 V사 사례를 연구하였다. 본 사례는 우리나라의 ERP구축 기업들이 단순 구축으로 끝나는 것이 아니라 Post-ERP 활동을 지속적으로 하는 것이 수익창출에 매우 유용하다는 사실을 밝혀냄으로써 한국기업의 ERP구축의 성공적인 모습을 제시하려고 한다.