• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.171-180
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• 2021

Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.167-176
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• 2022

In this paper, the metaverse is viewed as a future space for the living environment of Homo Culturalis. Although the metaverse is perceived as a digital 'virtual' space, it should be understood as an extension of the real space. A human dreams of a reincarnation in the digital space, but a human has a body that cannot be completely separated from the physical environment. This means that human activities are not disconnected from reality and more specifically the human existence ought to be found in the socio-cultural context of reality. If the way of life in Metaverse becomes increasingly common, humans should be able to access this metaverse as a reality. Therefore, in this paper, the metaverse that creates the world of creation, play, and empathy, becomes considered as the world of human life of Homo Culturalis, where the realization of human desires and desires in that world are made.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.267-278
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• 2022

This paper was intended to examine the function of emotion that affects the accuracy of statements in the context of eyewitness testimony. The main emotion theories and concepts introduced in previous studies examining the relation between testimony accuracy and negative emotions were examined based on the characteristics of the research method. The results were presented in the order of emotion definition, emotion inducing method, and emotion measurement method. Specifically, the definition of emotion was described based on studies on negative emotions, arousal, stress, and mood. The emotion inducing method was mainly described based on images, virtual reality, and staged events designed by researchers, which have been mainly used in laboratories. Emotion measurement methods were described with respect to the self-report, behavioral checklist, and psychophysiology. In addition, the emotional approach for objective and scientific repeated verification, the importance of effective experimental design and appropriate scientific memory test, and the need for individual difference control were discussed. This paper reinterprets the contradictions shown by previous research by systematically structuring the function of emotion that affects the accuracy of testimony. It was meaningful to provide a frame for comparative analysis of related studies. Ultimately, it is expected that such knowledge will be used as basic documents for judging the reliability of eyewitness testimony in a legal context.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.4
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• pp.159-180
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• 2022

Recently, services using metaverse in various fields are increasing, the technology is behind the metaverse is rapidly developing. Consequently, it is necessary to provide metaverse services in university libraries. Therefore, this study examined the status of using metaverse in domestic university libraries and the librarians response to it. To this end, the cases of foreign libraries and domestic university libraries were analyzed. Furthermore, an interview was conducted with nine librarians of the university library, who has running metaverse service, to collect data on the current status of the university library metaverse and perceptions of it to identify difficulties and requirements of running the service. Based on the results, it is proposing to get the differentiation of metaverse service, acquire professionals, activate education, expand the browsing feature, and select proper platforms as a way to vitalize the metaverse of domestic university libraries. It is expected that this study will help to running or planning the metaverse service of the university library.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.1
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• pp.101-107
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• 2023

The purpose of this study is to research and develop the concepts and functions of the Metabus dog fashion show. Currently, as the pet-related industry grows rapidly, the pet fashion industry is also naturally growing. However, unlike the fast-growing fashion industry, it was not enough to meet the needs of dog owners. Therefore, this study attempted to develop a metaverse dog fashion show by supplementing the problems that arise when purchasing existing pet clothes through metaverse. As a research method, first, a survey was conducted on the rise in the actual pet-related industry and the social trends of metaverse and virtual fashion shows. Second, the existing dog clothing purchase characteristics were examined through user demand analysis, and user needs were derived. Third, the appropriate form of content was established, and a new content consumption environment called metaverse was analyzed and derived. Finally, functions were derived and developed to give users satisfaction. In the future, it is necessary to study a clear payment system in connection with the actual dog clothing business based on this.

• The Journal of Information Systems
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• v.31 no.4
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• pp.75-100
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• 2022

Purpose Recently, hyper-realistic virtual influencers have received much attention in the field of corporate marketing. However, there is a lack of research that suggests specific processes affecting behavioral intentions through trust and attachment between virtual influencers and consumers. In addition, previous studies have failed to consider the characteristics of hyper-realistic virtual influencers. Therefore, this study investigates the effects of trust and attachment to hyper-realistic virtual influencers on consumers' behavioral intentions based on the trust-building model. Design/methodology/approach Based on the previous research, seven antecedent factors for trust-building were derived: Reality, Attractiveness, Awareness, Interactivity, Professionalism, Social Presence, and Predictability. Next, the survey was conducted on Chinese people who had experienced interacting with hyper-realistic virtual influencers on social network services within the last 3 months at the time of data collection. A total of 326 respondents were used for the final analysis and hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, this study confirmed that reality, attractiveness, awareness, social presence, and predictability as antecedent factors for trust-building of hyper-realistic virtual influencers have a positive effect on trust. Second, this study confirmed that trust in hyper-realistic virtual influencers has a significant positive effect on attachment. Lastly, this study confirmed that trust and attachment to the hyper-realistic virtual influencer significantly and positively affect relationship retention and purchase intentions.

• The Journal of Information Systems
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• v.31 no.4
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• pp.145-160
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• 2022

Purpose The purpose of this study is to develop a virtual try-on deep learning model that can efficiently learn front and back clothes images. It is expected that the application of virtual try-on clothing service in the fashion and textile industry field will be vitalization. Design/methodology/approach The data used in this study used 232,355 clothes and product images. The image data input to the model is divided into 5 categories: original clothing image and wearer image, clothing segmentation, wearer's body Densepose heatmap, wearer's clothing-agnosting. We advanced the HR-VITON model in the way of Mixed-Precison, Gradient Accumulation, and sharing model weights. Findings As a result of this study, we demonstrated that the weight-shared MP-GA HR-VITON model can efficiently learn front and back fashion images. As a result, this proposed model quantitatively improves the quality of the generated image compared to the existing technique, and natural fitting is possible in both front and back images. SSIM was 0.8385 and 0.9204 in CP-VTON and the proposed model, LPIPS 0.2133 and 0.0642, FID 74.5421 and 11.8463, and KID 0.064 and 0.006. Using the deep learning model of this study, it is possible to naturally fit one color clothes, but when there are complex pictures and logos as shown in <Figure 6>, an unnatural pattern occurred in the generated image. If it is advanced based on the transformer, this problem may also be improved.

• The Korean Journal of Emergency Medical Services
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• v.26 no.3
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• pp.137-148
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• 2022

Purpose: This study aims to provide essential data for developing educational methods and content, tailored for the prehospital field situation, by analyzing the effects of education regarding the management of cardiac arrest. Methods: This study is a primitive experimental study of 55 new firefighters in C Fire Service Academy. Data were collected from the training which was imparted using the CPR virtual reality simulation program (CBS 2.0) in accordance with COVID-19 quarantine rules and social distancing. Data were analyzed utilizing SPSS version 25.0. Results: After VR simulation training, knowledge about performing CPR (14.85) and self-efficacy (4.12) were significantly high (p<.001). Learning immersion was also high (3.99±0.59), but learning satisfaction was even higher (4.34±0.62). Depending on the recruitment field, firefighters showed higher learning immersion (4.04±0.58 vs 3.68±0.63) and self-efficacy (4.16±0.55 vs 3.91±0.84) than 119 EMTs' but, there was no significant difference between them. In contrast, The quality of performance of CPR by EMT's was significantly higher than that of firefighters (p=.025). Depending on previous simulation experience, there was no significant difference among dependent variables. Conclusion: Virtual reality simulation shows positive results in learning immersion, learning satisfaction, self-efficacy, and performance of CPR. Therefore, we propose that virtual reality simulation training can be a new educational paradigm.

• Journal of The Korean Association For Science Education
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• v.42 no.5
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• pp.557-566
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• 2022

This study analyzed paired middle school students' verbal and physical interactions in small group learning using augmented reality. Twelve 8th graders were paired to take classes of solubility and melting/boiling points based on augmented reality. These classes were videotaped and recorded. After the classes, all the students participated in a semi-structured interview. The results were analyzed in three sections; individual statement units of verbal interaction, interaction units of verbal interaction and physical interaction. In the individual statement units of verbal interaction, the proportion of information question/explanation was found to be high. In the interaction units of verbal interaction, the proportion of simple interaction was the highest, followed by elaborated interaction. Beneath the elaborate interaction, the proportion of cumulative interaction was found to be the highest, followed by reformative interaction. In the physical interaction, writing a worksheet and gazing at a virtual object were higher. On the basis of the results, effective ways to form a proper environment in small group learning using augmented reality are discussed.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.6
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• pp.1275-1282
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• 2022

In this study, real-time character navigation using AR lens developed by Nreal is developed. Real-time character navigation is not possible with general marker-based AR because NPC characters must guide while moving in an unspecified space. To replace this, a markerless AR system was developed using Digital Twin technology. Existing markerless AR is operated based on hardware such as GPS, gyroscope, and magnetic sensor, so location accuracy is low and processing time in the system is long, resulting in low reliability in real-time AR environment. In order to solve this problem, using the SLAM technique to construct a space into a 3D object and to construct a markerless AR based on point location, AR can be implemented without any hardware intervention in a real-time AR environment. This real-time AR environment configuration made it possible to implement a navigation system using characters in tourist attractions such as Suncheon Bay Garden and Suncheon Drama Filming Site.