• Proceedings of the KSEEG Conference
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• 2002.10a
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• pp.31-52
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• 2002

국내광업은 ‘90년대 이후 석탄산업합리화조치와 국제금속광물시장 가격안정화로 그 동안 광업을 주도한 석탄산업과 금속광업은 급격히 위축되는 한편, 산업원료의 수요증가 추세에 힘입어 비금속광물 개발은 비교적 활발한 상태이다. 이와 같이 국내 광업의 주긴 영역이 석탄광과 금속광에서 비금속광 중심으로 개편되고 있으나, 현재 가행중인 비금속광은 고품위광체 확보 미흡, 고부가가치 기술낙후 등으로 고가의 주요 산업원료는 주로 수입에 의존하고 있는 실정이다. 따라서 국내광업으로서는 비금속광 중심의 단순한 원광식 생산$\cdot$판매체계를 고부가 산업으로 전환시키기 위한 전략적인 방안이 필요한 시기이다. 본 발표문은 이러한 국내광업의 향후 발전방향을 모색하기 위하여 국내 광업이 국가 경제에서 차지하는 영역을 중심으로 $\boxDr$광업동향$\boxUl$ $\boxDr$광업의 국내$\cdot$외 환경분석$\boxUl$ $\boxDr$광업의 경제활동 현황$\boxUl$ $\boxDr$광업의 경제적 위치와 역할$\boxUl$로 분류하여 자료분석을 실시하였으며, 분석한 자료를 토대로 국내광업의 중요성과 당면과제를 도출하고 이에 따른 광업의 새로운 역할을 제시하고자 하였다. 국내광업은 각종 지표에서 나타난 바와 같이 여러 가지 구조적인 문제점으로 인해 개발에 어려움을 겪고 있지만 각종 산업원료의 중간재 공급원으로서의 전통적인 역할을 충실히 담당하고 있는 것으로 분석되었다. 그러나 과학기술의 급격한 발달, 소비패턴의 변화, 생활환경과 삶의 질을 중시하는 새로운 가치관의 확산 등으로 광업의 역할도 새로운 변화의 전기를 맞이하고 있음을 볼 수 있다. 국내광업이 21C 급변하는 산업환경에 적응하여 생존하기 위해서는 각종 첨단산업에서 요구하는 소량 다품종의 원료광물을 적기에 공급 할 수 있는 전문화된 기술력을 하루속히 확보해야 하며, 이를 위해 고품위의 원료광물 확보를 위한 탐사 및 개발을 적극 추진하고 가공기술의 선진화를 위해 선진국과의 기술제휴 등 자원산업 글로벌화 정책이 절실히 요구되고 있음을 알 수 있다 또한 삶의 질을 향상시키려는 현대인의 가치관에 부합하기 위해서는 각종 소비제품의 원료를 제공하는 광업의 본래 목적 이외에도 자연환경 훼손을 최소화하며 개발 할 수 밖에 없는 구조적인 어려움에 직면할 수 밖에 없다. 이처럼 국내광업이 안고 있는 여러 가지 난제들을 극복하기 위해서는 업계와 정부가 합심하여 국내광업 육성의 중요성을 재인식하고 새로운 마음가짐으로 관련 정책을 수립 일관성있게 추진해 나가야 할 것으로 보인다.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Journal of Korean Society of Transportation
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• v.28 no.2
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• pp.53-64
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• 2010

This study is aimed at identifying the association of change of travel frequencies with information and communications technologies, commuting behavior for 995 workers in the Korea Capital Region. The study surveyed total 995 commuters whose their individual character, commuting behavior, land use as well as ICTs. The measures of the commuting behavior was comprised of a main commuting mode, a use tern, total travel time, and those of land use was the distance from house/office to subway station, and those of ICTs was data and information collection, communication and leisure, online selling or purchases, finance and a civil application, cellular phone service using capacity and so on. The results indicate that commuting behavior, land use, and ICTs are positively associated to change of travel frequencies. Specifically, longer total travel time, or far from house/office to subway station, tend to reduce commuting behavior and collect data and information through internet

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.495-503
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• 2015

This study attempts to reveal that the connection between consumers' self enhancement and consumer-brand relationship can be formed from brand experiences not only through a direct use of products or brands but also through companies' marketing activities including advertising or promotion, in that consumers' sensual, affective, cognitive, and behavioral response to brands are included in brand experiences. After experiencing the Samsung Galaxy S brand with manipulated stimulus, 248 respondents' positive emotion and self-enhancement were increased. Also the positive emotion induced by brand experience increase self-enhancement. This study also shows that brand experience and self-enhancement can significantly affect consumer-brand relationship which in turn affects brand loyalty such as satisfaction, recommendation intention, and repurchase intention. Experiencing strong, favorable, and attractive brand personalities may help consumers to increase positive emotions with self-enhancement and help companies to have brand loyalty through consumer-brand relationship.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.101-109
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• 2019

With the rapid development of China's economy, the consumption concept of Chinese consumers has changed, and the purchase intention of consumers is also affected by the origin of the brand. The purpose of this study is to help local enterprises gain more competitive advantages in international marketing activities by improving the image of the country of origin. Based on the theory of clue utilization, this paper constructs a theoretical model of the effect of the image of origin on consumers' purchase intention and puts forward the basic hypothesis. The data were collected, analyzed and processed through questionnaire survey and spss23.0. The results showed that: the image of the place of origin and the perceived value had a significant impact on the purchase intention. The image of origin has significant influence on perceived value. Finally, combined with the empirical research results, relevant marketing strategies and Suggestions are provided for local enterprises. At the same time, it also provides some reference for other countries to sell in China.

• Proceedings of the Korea Water Resources Association Conference
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• 2019.05a
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• pp.225-225
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• 2019

건물, 차량, 사회인프라시설과 달리 농작물이란 물리적인 시설이 아닌 농업경제 활동의 결과물로서 최종적으로 판매를 통해 수익을 창출하는 행위에서 재난으로 인하여 지장을 받게 되는 경제적 피해가 고려되어야 한다. 이를 위해 본 연구는 홍수로 인한 농작물 피해를 "생산비 매몰비용"과 "순수익 손해"를 농작물 피해추정의 척도로 하였다. 생산비 매몰비용이란 경작시작부터 피해발생까지 투입된 생산비의 회수불가에 따른 피해이며, 순수익 손해란 피해발생에 따른 기대 순수익 하락에 따른 피해를 의미한다. 다양한 작물 가운데 10종의 대표작물을 선택하고, 각 작물의 표준생산비와 표준순수익을 농업생산 및 수익과 관련한 통계자료로부터 결정하였다. 이로부터 생육경과율과 홍수 발생시기(6~9월)를 고려하여 월별 투입생산비 및 기대순수익을 결정하였다. 대상지역 내 재난에 노출된 작물정보를 정의하는 농작물 인벤토리는 농림축산식품부에서 제작된 스마트 팜 맵(농경지 전자지도)을 활용하였고, 다양한 작물이 혼재된 밭의 경우 농업면적조사 결과를 토대로 결정한 밭작물 재배현황비를 고려하였다. 홍수에 따른 취약성을 설명하는 농작물 손상함수는 영향인자는 침수심, 침수기간이며, 이를 기준으로 한 손상함수는 농림부의 농업재해피해조사요령과 일본 치수경제조사메뉴얼을 참고하여 제시하였다. 본 연구에서 제시한 농작물 피해 추정 방법은 기존 방법인 다차원 홍수피해산정법(MD-FDA)과 비교할 때 대표작물의 현실화, 국내 실정을 고려한 손상함수, 그리고 면적 기반의 원단위를 사용함으로써 실무적으로 명확하고 실용적으로 사용될 것으로 기대된다.

• Journal of Korea Technology Innovation Society
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• v.22 no.3
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• pp.283-306
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• 2019

This study empirically analyzes the effects of non-technical innovation activities on employment growth. The study estimates the effects of organizational innovation and marketing innovation on employment growth using the data on manufacturing and service firms from the 2016 Korea Innovation Survey. The estimation results suggest that the detailed types of organizational innovation and marketing innovation have different effects on employment growth. In the case of organizational innovation, changes in business practices and changes in workplace organization do not have any significant impact on employment growth in both manufacturing and service firms. On the other hand, new external relationships have a positive employment effect in the manufacturing firms. Marketing innovations such as new methods in product placement and product promotion also have an effect of increasing employment in the manufacturing sector. However, the study finds that marketing innovation does not have any positive employment effect in the service firms.

• Journal of Industrial Convergence
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• v.16 no.2
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• pp.41-48
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• 2018

The purpose of this study is to identify the effects of book content, celebrity recognition, and celebrity expertise on book purchasing, and to suggest implications for the marketing factors for sales and the factors to consider when publishing celebrity books . The implications of this study are as follows. First, when a celebrity publishes a book, it should actively promote marketing activities that can give credibility to the reader and to the credibility of the information about the book field that he usually compiles. Second, when a book is compiled, celebrities should pay attention to book designs and pictures that fit their images. In addition, it is necessary to build a new type of advertising strategy will be. Finally, celebrities should ask for various means to inform viewers and pens of their information, experiences, and learned knowledge in various advertising environments before publishing the book. If you continue to recognize it, your future purchases of books will increase.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.203-210
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• 2019

This study analyzed the size and influence factors of annual average health expenditure according to job type. Using data from the Korea Health Panel (2012), the final analysis was conducted on adults aged 20 years or older, excluding the missing data. Data analysis was done by logistic regression analysis to analyze the factors affecting medical expenditure. As a result of the study, Model 1 showed higher expenditure on medical expenses by skilled workers in agriculture and forestry fishery than those in simple labor. Model 2 was analyzed as having a positive effect on the increase of medical expenditure by the simple worker in the sales of the occupation, statistically significant by sex, marriage, income level and chronic disease. Therefore, it would be necessary to establish social security and health care & welfare policies, in order to grasp the disease with a high frequency rate according to occupation status and activate the physical examination and preventive actions.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.138-154
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• 2021

'Live commerce', a brand new format of online shopping, is actively promoted in China recently. This research focused on 'Taobao-live', China's largest live commerce platform to investigate the relationships among para-social interaction, source characteristics (e.g., trustworthiness, attractiveness, and expertise), perceived ease of use, perceived usefulness, and shopping intention based on Technology Acceptance Model. A total of 536 Taobao live users were recruited through the Chinese research platform. The results showed that para-social interactivity positively affected perceived ease of use and usefulness, whereas the source characteristics had no significant effect on consumers' perceptions. Furthermore, higher perceived ease of use generated higher perceived usefulness, and both perceived ease of use and usefulness positively influenced consumers' intention to shop through Taobao live. This research can provide theoretical background for understanding the potential of live commerce platforms and help brands come up with effective online shopping strategies using live commerce platforms.