• Information Systems Review
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• v.8 no.2
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• pp.51-72
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• 2006

This study investigates the typology of Internet business models according to revenue sources, and empirically tests how the revenue sources of each Internet business model are different each other. This study consists of the following two steps. First, AHP(Analytic Hierarchy Process) is adopted in developing the influential factors(indexes) for the profitability of each Internet business model and the weight score of each factor. The questionnaire for AHP consists of 47 questions on 9-point scales, and was distributed to 10 experts on Internet business model. Expert Choice program has been used for analysis. Second, the questionnaire to survey the current profitability of each Internet business model was developed on 5-point scale. In order to analyze the actual revenue quality and source of Internet business models, we used MANOVA and ANOVA. This study contributes to develop the desirable revenue or profit model of each Internet business model, and also provides a reference in evaluation of the revenue quality of Internet business models.

• The Journal of Society for e-Business Studies
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• v.16 no.2
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• pp.19-37
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• 2011

With the advancement of Internet, electronic commerce has rapidly expanded and considered as a major retail channel. In the early days of the Internet, many studies compared offline and online stores on their price level and dispersion. Since e-commerce is considered matured, we need to see price change behavior in e-commerce rather than comparing it with traditional channels. Thus, this study investigated the trend of price changes in e-commerce. The data that was gathered from a price comparison site also contained six product categories. The decrease in minimum and average price was identified and the increase in maximum price was also identified. The critical factors in the increase of maximum price are number of sellers (positive effect) and the time span after a product was released (negative effect). The differences in price changes between product categories were also investigated.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.169-173
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• 2016

With the rapid growth of IT technology and development of online shopping, e-commerce activity through online environment is going to grow in various forms. And then the intense competition also more deepen in the companies within the online market. The study on the various contents production and environment configuration for sale strategies has been made. Among online market products, it is needed to develop marketing strategies for online sales related to rings products. In this paper, through the analysis of online content and components of companies, it has obtained the appropriate components in the ring industry. In particular, aiming to young customers, we looked about components suitable for them and built site. As a result based on the above analysis, we anticipate that it will be able to see forward to a competitive ring marketing.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.667-673
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• 2021

Unauthorized generations and sales of non-funable tokens (NFTs) without the consent of the creator is one of the biggest problems that arise in NFT Marketplaces. This study proposes a method to practically reduce the problem of NFT sales without the consent of the creator by means of authentication with social media accounts. Through the proposed method, creators who are already using social media as a means of communication and marketing for creative activities can authenticate with their own accounts. Creators who have difficulty authenticating with their own accounts will be provided with alternatives to authenticate using human networks. In addition, the proposed method of protecting creator rights was designed using a flowchart to enable development using only the public API (Application Programming Interface) provided by social media. The proposed method can protect creators' rights and reduce damage caused by NFT fraud by inducing buyers to trade NFTs of authorized sellers through social media.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.249-257
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• 2020

The study aims to explore whether the Supplier's social medial activities and the consumer's social media activities mediate between the characteristics of purchasing cosmetics and the intention of purchasing. To answer this question, a total of 321 consumers participated in the study, and a self-report type of questionnaires were utilized to collect the data. For the data analysis, descriptive statistical analysis and structural equation modeling(SEM) were applied. The results from the study are as follows. First, the characteristics of purchasing cosmetics did not affect the intention of purchasing cosmetics. Second, both the Supplier's and the consumer's social media activities positively predicted the intention of purchasing, among which the consumer's activities were ascertained to make more influential impact on the intention of purchasing cosmetics. Third, both Supplier's and consumer's social media activities completely mediated between the characteristics of purchasing cosmetics and the intention of purchasing. More discussions are suggested for marketing strategies in the study.

• Archives of design research
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• v.17 no.1
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• pp.37-48
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• 2004

Keiji Kobo is a unique self-generated design research group in Japan, which was founded in 1928 when Bauhaus movement was in its peak, and which lasted ten years until the end of the Second World War, when any activity of the group became virtually impossible due to the war. With insight to see the future, the group aimed at Modern Design advocating a new spirit in architecture, and played a significant role in prosperity of Japanese Modern Design assimilating Western design trends. Pursuing of craft works for everyday life--practical furniture works--Keiji Kobo actively executed various projects to realize modern philosophy. The range of the works of this group was very large: survey, mock-up, experiment, research, exhibition, lecture, order-based sale, advertising and writing. The works of the group were oriented to serious academicism, not compromising with commercialism. Considering the peculiar political situation such as Japanese Militarism, the spirit of functionalism that the group pursued was surprisingly academical and pure. This group was relatively small and clumsy, which lasted as short as around ten years. However, strong motivation was in their seemingly quiet movements, and the influence of the group cannot be underestimated even with today's criteria. There were a number of pioneers who contributed to today's prosperity of Japan and Keiji Kobo can be estimated to be one of the pioneers in the field of design. It was found that the contemporary intellectuals hoped that the committment and activity of the group would contribute to modernization of the life quality of ordinary people. In a sense, Keiji Kobo can be estimated to be a little Japanese equivalent for Bauhaus that could not fully bloom.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.373-379
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• 2016

As the five-day workweek has been implemented in Korea many people are focusing their attention on hobbies, leisure activities or camping to enjoy the weekend. Recently many workers are purchasing personal mobility devices for commute, due to the launch of cheap personal mobility devices by Xiaomi. Under such circumstances, this study aimed to develop turn signals by using gyroscope sensors for safe use of personal mobility devices or for leisure activities. This study focused on previous cases of turn signal production for the safety during leisure activities or for personal mobility devices and analyzed their cases and identified problems. This study further presented an alternative design to overcome such problems and to develop turn signals for the safety of users. This is ring shape and included LED and then it expresses user's direction for backside. This study is one of the solution for safety of personal mobility product user.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.3
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• pp.69-85
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• 2007

This research examines strategic preference of domestic and foreign brick-and-mortar companies in an industrial cluster in S. Korea. This paper also examines the relationships between the anticipated benefit factors of introducing online business activities by brick-and-mortar companies and their competitive strategies. Six major honest factors were derived including easiness of obtaining information, online intermediary, online distribution, online communication, sharing information and knowledge. Comparing domestic and foreign companies operating in S. Korea, the analyses show that the benefit factors influence on firms' choosing one or some combination of the competitive strategies. The result also shows that there was no big difference between domestic and foreign companies in terms of strategic preference and anticipated levels of benefit factors by introducing online business activities.

• Asia Marketing Journal
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• v.8 no.3
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• pp.101-121
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• 2006

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

• Asia Marketing Journal
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• v.10 no.3
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• pp.147-168
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• 2008

Samsung Tesco is a representative company that is successfully enforcing 'sustainable management' through creative, systematic corporate responsibility (CR). The concentration on CR is because of the fact that the modern society expects companies to do a role as a social citizen. For this reason, Samsung Tesco emphasizes that the cost of carrying on CR is an important factor in business which leads to a positive cycle in business, and accordingly is rather an investment than a cost. The reason why Samsung Tesco proclaimed its resolution to make best efforts on CR is because Samsung Tesco thinks CR is a necessary task and responsibility of a company. Samsung Tesco is doing various activities continuously, and is investing by increasing its costs on CR and systemizing the organization. Consequently, Samsung Tesco is being evaluated as the first and best innovative company in the distribution industry. This case study firstly shows the actual conditions of domestic companies in doing CR. Secondly, it analyzes how Samsung Tesco is carrying out the cultural, sharing, and environmental CR. And lastly, it gives some strategic points on successful CR.