• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.421-426
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• 2024

The Analytic Hierarchy Process (AHP) converts people's judgment criteria into objective numerical values using pairwise comparisons. However, the need for an excessive number of pairwise comparisons poses a problem. To mitigate this issue, most existing studies have utilized the process separation approach. The method of process separation devised in this study is a "separation and integration approach," where 1) the standard AHP process is used for evaluating judgment criteria, and 2) the Multi-Attributive Utility Technique (MAUT) is applied for comparing alternatives. This AHP-MAUT Hybrid model was applied to a real analysis case, specifically analyzing the transportation choices of commuters between Bundang and Gangnam Station in Gyeonggi Province. The results showed that the computational process was reduced by 42.03% when applying the Hybrid model compared to using the AHP model alone. Furthermore, the choice results of residents using the Hybrid model were compared with those using the standard AHP. The consistency between the two models' choices was 82.1%, indicating a significant level of consistency. In conclusion, this study contributes by presenting a simpler, more convenient, yet equally effective Hybrid model as a new decision-support system alternative to AHP.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.450-453
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• 2012

We must be the best choice in a variety of situations in decision every time. If you need to select one of several alternatives in a variety of fields, In this paper, we implement the system using AHP to analyze the results with the highest priority. AHP is one of the decision-making techniques. When Decision-makers making decisions, AHP would be useful if you need to select the alternative conflicting purpose. Excel using AHP software, or software for the PC exist. Recently, Smartphone and tablet PC is the modern man's necessities and has shown remarkable penetration. In this paper, we have developed a priority investigation Mobile Application.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.177-183
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• 2021

This empirical study aims to find the factors to affect purchasing dairy products between the expert group and consumer group and also find the difference between the groups and the reasons, using AHP. Based on the results of the previous studies, four main factors were selected and they are products, marketing, quality, and social factors. Then, we surveyed the groups of consumers and experts, conducted AHP analysis, and compared the gaps between the groups. The factor of marketing, especially the sub-factor of brand, was found out the most biggest difference, followed by the sub-factor of hygiene in the factor of quality. The results of this study can contribute to the dairy industry to see the difference between the expert and consumer groups' choices.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.3
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• pp.654-659
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• 2007

This study suggests a measure method for measuring variables that are used for hotel corporations' CRM performance. For this purpose, I present a combined method between factor analysis and AHP(Analytic Hierarchy Process) analysis. Factor analysis gives us a result that shows a group of highly correlated variables and another group of less correlated variables. Thus, factor analysis can only give information of factor categorization. Although researchers add ANOVA analysis or regression analysis, these efforts can not connect its results with factor analysis. Therefore, In hotel CRM performance analysis, calculation of each factor's importance is strongly required. For that reason, I suggest a method that combines AHP analysis with factor analysis for Hotel CRM performance measurement.

• Proceedings of the Korea Water Resources Association Conference
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• 2019.05a
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• pp.392-392
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• 2019

현재 세계적으로, 홍수를 비롯한 자연재해로 인한 피해가 증가하고 있다. 우리나라의 경우, 매년 여름철에 발생하고 있는 장마로 인해 지역 곳곳에 침수피해가 심각해지고 있으며, 이에 대한 피해액 또한 증가하고 있는 실정이다. 또한, 여러 재해의 피해반복과 새롭게 반복되는 건축물 설계로 인해 지형이 바뀌고 있으며, 이로 인해, 기존의 실시된 홍수취약성 분석결과가 현실적으로 반영이 되기 힘든 상태이다. 피해를 줄이기 위해서는 변형된 환경에 맞춰 새로운 홍수취약성 분석을 실시하여 지역의 우선순위를 파악하여야 한다. 본 연구에서는 우리나라중 인구와 건물밀집도가 가장 높은 서울시 25개 구를 대상지역으로 선정하였으며, 인자들을 Pessure-State-Response (PSR) 구조로 나누었다. 압력지수(PI) 에는 유역면적, 주택 수 등 9개의 인자로, 상태지수(SI)는 연 홍수 피해액 등 4개의 인자로 선정하였으며, 대책지수(RI)의 경우에는 재정자립도, 홍수복구금액등 7개의 인자로 나누었다. 분석방법으로는 의사결정과정에서 발생할 수 있는 불확실성을 정량적으로 반영한 AHP방법과 AHP방법에 Fuzzy이론을 결합한 Fuzzy AHP 방법을 통해 각각의 결과를 비교분석하였다. 그 결과, 3개의 지수 모두 인자들의 지역별 취약순위가 바뀌었다. 본 연구의 결과를 바탕으로 홍수 방재 관련 정책 수립 등의 사업 등을 실시할 경우 해당지역에 대한 우선순위를 판단하는데 도움이 될 것으로 판단된다.

• Journal of Korean Society of Transportation
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• v.20 no.5
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• pp.45-54
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• 2002

The Analytic Hierarchy Process (AHP) has been widely used as a comprehensive evaluation method since it can include various evaluation standards of both the public and private sectors. It also provides the objective mathematics to process subjective and Personal preferences of an individual or a group in making a decision. This study tried to use AHP to determine the priority of roads investment, considering various effects in a hierarchy such as environmental effects, residential life, and regional development which has not been treated explicitly. As a case study, roads in Gyeongsangbukdo province have been chosen for the evaluation in this research. For the application, it used relative measurements to estimate the weight of upper level structure, and absolute measurement for low level structure instead of pairwise comparisons.

• Journal of the Korean Association of Geographic Information Studies
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• v.4 no.1
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• pp.34-46
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• 2001

The Boolean logic analysis method using GIS as a spatial decision support system(SDSS) contains two problems. One is losing a lots of informations in analysis process, the other is unable to reflect of different weights between analysis items. The purpose of this study is to provide a new decision-making model for site analysis, that provides a rational and systemic way using fuzzy sets theory and analytic hierarchy process(AHP) theory. According to this study of technopark in Pohang, Boolean logic method did not reflect the influence of the differently weighted items and selected only 8.0% to 16.1% of the area for suitable sites for residence, commercial/research, park/green uses. The fuzzy sets theory and AHP theory method were able to reflect the influence of differently weighted items and selected 32.9% to 37.4% of the area for the best sites, and also provided more other kinds of informations. The results of this study show that GIS system using fuzzy sets theory and AHP proess method provides a more flexible and objective solutions for site analysis.

• The Korean Journal of Financial Management
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• v.14 no.2
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• pp.229-252
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• 1997

본 연구에서는 실무 및 학계에 종사하는 45명의 전문가 집단을 대상으로 쌍별비교(pairwise comparision)에 의한 설문조사에서 얻어진 전문가들의 의견을 AHP 분석을 통하여 종합하는 과정을 거쳐 부도예측모형을 설계하여 검증한 뒤, LOGIT모형과 비교하였다. 본 연구에 의하면 부도예측모형에서 정량적인 정보보다 정성적인 정보가 더 중요한 역할을 한다는 D.Bunn-G.Wright(1991)의 연구와 일치하는 결과를 얻을 수 있었다. 본 연구에서 발견된 분석결과를 요약하면 다음과 같다. 첫째로 LOGIT 모형과 AHP 모형에서 모두 정량적인 정보만을 고려하는 경우보다 정성적인 정보를 함께 고려한 모형에서 부도예측율이 더 높은 것으로 나타나고 있어 부도가능성을 예측하는데 있어 정성적인 정보가 중요한 역할을 한다는 결론을 얻었다. 둘째로 AHP를 이용한 부도예측 모형을 설계할 때 각 속성에 대한 전문가(45명)들의 의견을 종합하는 방법으로 산술평균과 기하평균을 이용한 검증결과에 의하면 기하평균방법을 통하여 전문가들의 의견을 종합하는 것이 보다 합리적이라는 실증적 증거를 얻을 수 있었다. 셋째로 Akaike의 기준값을 분석한 결과에 의하면 LOGIT 모형은 정량적인 정보와 정성적인 정보를 모두 이용한 모형이 가장 우수한 것으로 판명되었고, 모형의 부도예측력도 가장 높은 것으로 밝혀졌다. AHP 모형은 정성적인 정보만을 이용한 모형에서 가장 높은 부도예측을을 나타내었으며, 기하평균을 이용한 AHP 모형은 LOGIT 모형보다 항상 높은 부도예측율을 보여주었다.

• Journal of Korean Society of societal Security
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• v.1 no.2
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• pp.53-59
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• 2008

The lack of water resources is becoming a serious issue throughout the world. The water shortage in Korea is expected to increase. Groundwater can be a solution to this matter in some places. Especially, bank filtrations are known to be advantageous over conventional reserviors, even if they have some drawbacks such as their limited location for development and small sizes. The AHP(Analytic Hierarchy Process) is an analytical tool, supported by simple mathematics, which enables one to explicitly rank tangible and intangible factors against each other for the purpose of resolving conflicts or setting priorities. In order to check the applicability of AHP to the evaluation of bank filtration sites, four candidate locations were chosen. They have suffered from problems like water-supply shortage and delayed dam construction. The analysis results are compared with those of the previous study using a conventional method. It is believed that the developed method can a basis for reasonable decision-making regarding bank filtration development.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.81-92
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• 2010

This study focuses on the evaluation of an article about the AHP methodology in project area at 2001 edition. It is titled, "Application of AHP in project management," by K.M.A.S-S. Al-Harbi. This paper presents the Analytical Hierarchy Process (AHP) as a decision making method in project management. The evaluation by each section is based on the model by Fred Pyrczak (2008) in Evaluating Research in Academic Journals. This paper has an implication that evaluation method can be shown by quantitative numerical value.