• 제목/요약/키워드: (platform)

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O2O 배달 앱 플랫폼 서비스에서 공급 업체의 지속이용의도에 영향을 미치는 요인에 관한 연구 (A Study on Factors Affecting Vender's Continuous Use Intention in O2O Delivery App Platform Service)

  • 이재광;최영우;임은주;김유민;안새롬;김민정
    • 한국IT서비스학회지
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    • 제20권2호
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    • pp.13-31
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    • 2021
  • Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.

국내 수출기업 해외시장 진출을 위한 공공서비스 수출플랫폼 활성화 방안에 관한 연구 (Study of Export Platform's Activation Plan on Public Services)

  • 배홍균;최영준;강신원
    • 무역상무연구
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    • 제61권
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    • pp.249-272
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    • 2014
  • The purpose of this study is to seek the revitalization plans of export platform for supporting export enterprise of the domestic public services. To activate the export platform, alternatives to two aspects are required as follows. First of all, a governance plan of export platform should be established. At present, an operation entity of export platform, which is still developing stage, is not yet established. In this situation, even though export platform developed, it will faced with inefficient operation. Therefore, an operation entity and appropriate business model are important to the platform activation. second, to activate platform, it is necessary to support export process of life cycle. In particular, the service, which can support the business strategies setting and project implementation stage, is required. In addition, in order to activate the export platform is need to operate with he government's support program.

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쌍줄비계 작업발판 안전기준에 따른 사용 실태조사 (Survey on Work Platform on Double Scaffold by Safety Standards)

  • 최돈흥;최진우;고성석
    • 한국안전학회지
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    • 제26권3호
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    • pp.47-51
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    • 2011
  • Work platform is temporary material that many workers use in construction field, but many workers construct and use the work platform without considering safety standards, workers who have not the knowledge of safety standards construct the work platform in weakness and use the work platform in unstable, According to the statistics in 2009, 1230 people were injured at the work platform. Among them, victims by falling account for about 77% and mostly lead to fatal injuries. we have studied and survey about the safety or danger of the work platform(set limits to duble scaffold) in construction field and about how many workers observe safety standards of the work platform. According to the result of this survey, 24%~100%(average : 68%) of the work platform in survey is not observe the safety standards.

The Effects of User Experience-Based Design Innovativeness on User-Metaverse Platform Channel Relationships in South Korea

  • JEON, Joo-Eon
    • 유통과학연구
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    • 제19권11호
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    • pp.81-90
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    • 2021
  • Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.

조직 생태학 관점에서 본 플랫폼 이해관계자들간의 상호 작용 및 전략 (Platform Interaction and Strategy from the Perspective of Organizational Ecology)

  • 이성호;배성주
    • 기술혁신학회지
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    • 제22권2호
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    • pp.220-241
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    • 2019
  • 본 연구는 플랫폼 생태계 이해관계자간의 공생, 경쟁 관계를 분석하는 이론적 프레임을 구축하고, 플랫폼 제공자와 서비스 제공자간 상호 작용 및 전략을 연구했다. 플랫폼 제공자는 서비스 제공자에 사용자 기반을 제공하며, 서비스 제공자는 플랫폼 제공자에 서비스를 제공하며 공생 관계를 맺는다. 더불어 플랫폼 제공자, 서비스 제공자는 다른 플랫폼 제공자, 서비스 제공자와 경쟁 관계를 형성하며 다양한 상호작용을 만든다. 기존 연구들은 플랫폼 제공자 관점에서 네트워크 효과를 높이는 전략에 집중하고 있다. 본 연구는 조직 생태학의 커뮤니티 이론을 통해 플랫폼 개방, 가격전략에서 플랫폼 제공자와 서비스 제공자간 상호 작용 및 상호 전략을 살펴보았다. 플랫폼 개방, 고가 가격 전락은 서비스 제공자를 늘리고, 이익을 늘리나, 서비스 제공자간 경쟁을 높이고, 서비스 제공자의 이익을 감소시켜 경쟁플랫폼으로의 이동을 촉진해 플랫폼 경쟁력을 약화시킨다. 이에 플랫폼 제공자는 서비스 제공자에 차별적인 플랫폼 자원 제공, 가격 정책을 펼치며 서비스 제공자는 싱글호밍을 통해 공생을 강화하거나, 멀티호밍으로 사용자 기반을 확대하며 플랫폼 생태계에 다양한 상호작용을 만든다.

4륜 독립구동형 농업용 플랫폼의 주행 궤적 추종 성능 향상을 위한 휠 슬립 검출 및 보상제어 알고리즘 연구 (Slip Detection and Control Algorithm to Improve Path Tracking Performance of Four-Wheel Independently Actuated Farming Platform)

  • 김봉상;조성우;문희창
    • 로봇학회논문지
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    • 제15권3호
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    • pp.221-232
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    • 2020
  • In a four-wheel independent drive platform, four wheels and motors are connected directly, and the rotation of the motors generates the power of the platform. It uses a skid steering system that steers based on the difference in rotational power between wheel motors. The platform can control the speed of each wheel individually and has excellent mobility on dirt roads. However, the difficulty of the straight-running is caused due to torque distribution variation in each wheel's motor, and the direction of rotation of the wheel, and moving direction of the platform, and the difference of the platform's target direction. This paper describes an algorithm to detect the slip generated on each wheel when a four-wheel independent drive platform is traveling in a harsh environment. When the slip is detected, a compensation control algorithm is activated to compensate the torque of the motor mounted on the platform to improve the trajectory tracking performance of the platform. The four-wheel independent drive platform developed for this study verified the algorithm. The wheel slip detection and the compensation control algorithm of the platform are expected to improve the stability of trajectory tracking.

온라인 플랫폼 노동에서 불안과 자율성의 긴장관계에 대한 실증분석 (Am Empirical Study on the Tension of Insecurity and Autonomy of Online Platform Work)

  • 주재훈
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권2호
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    • pp.111-136
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    • 2022
  • Purpose The purpose of this study is to examine the effect that insecurity and autonomy of platform work have an influence on work-life balance and psychological well-being in an era of platform economy based on two characteristics of online platform work and self-determination theory. Design/methodology/approach This study suggested the structural equation model integrating two antecedents, insecurity and autonomy, work-life balance, and psychological well-being and proposed five hypotheses driven from the research model. A total of 334 valid samples were collected from platform workers by employing questionnaire including 24 question items of four constructs. Findings Three hypotheses were supported and one hypothesis was not supported at the significance level of 0.05. Insecurity of platform work has a negative influence on work-life balance at the significance level of 0.01, whereas insecurity of platform work has no a significant influence on psychological well-being. Autonomy of platform work has a positive influence on both work-life balance and psychological well-being at the significance level of 0.01. Work-life balance has a positive impact on psychological well-being at the significance level of 0.001. Insecurity have an influence on psychological well-being indirectly through mediation of work-life balance. Implications for academicians and practitioners were suggested.

증강현실 패션플랫폼에 대한 경험적 가치가 플랫폼 선호도에 미치는 영향 (The Effect of Experiential Value of AR Fashion Platform on Platform Preference)

  • 이하경;허희진
    • 한국의류학회지
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    • 제46권6호
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    • pp.987-1003
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    • 2022
  • This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participants respond to the questions after watching the video clip, using an AR fashion platform. A total of 252 data is analyzed using SPSS 26.0 for descriptive statistics and reliability analysis and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. The results show visual appeals, entertainment, and efficiency influence platform preference, mediated by intrinsic enjoyment. Entertainment also influences platform preference, mediated by escapism. The moderating effect of the AR service pre-experience is also explored. For the group with the AR service experience, entertainment and efficiency has a positive effect on intrinsic enjoyment, leading to AR platform preference. For the group without an AR service experience, only entertainment influences the AR platform preference, mediated by intrinsic enjoyment; however, there are no factors which increase escapism. The findings of this study contribute to find the marketing directions for the AR service users, by offering appropriate experiential values based on their prior AR experience.

디지털 공제술을 이용한 platform switching 임플란트의 변연골 소실에 대한 연구 (Evaluation of marginal bone loss around platform-switched implants by digital subtraction radiography)

  • 김치윤;김성숙;인희선;김유리
    • 구강회복응용과학지
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    • 제31권1호
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    • pp.33-44
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    • 2015
  • 목적: 본 연구는 platform matching, platform switching을 시행한 임플란트의 변연골 소실을 비교하여 platform switching 개념의 임상적 의의를 평가하고자 한다. 연구 재료 및 방법: 원광대학교 치과병원 임플란트 센터에서 치료를 진행한 환자를 대상으로 임플란트 식립 시기, 직경, 길이, 지대주 연결방법 및 보철물 연결고정 유무를 조사하였다. 변연골 소실량을 측정하기 위해서 Emago advanced v5.6 프로그램을 사용하여 임플란트 식립 시와 가장 최근 내원 시의 치근단 방사선 사진을 비교하였다. 결과: 환자 82명의 임플란트 150개를 대상으로 6 - 63개월 동안 관찰한 결과 platform matching 임플란트는 $1.16{\pm}0.54mm$, platform switching 임플란트는 $0.68{\pm}0.27mm$의 변연골 소실을 나타내었다. 결론: Platform switching을 시행함으로써 임플란트의 변연골 소실을 줄이는 효과가 있는 것으로 사료된다.

지식생태계의 조직화: 플랫폼 리더의 조직역량이 지식창출을 위한 기업간 협력의 확장에 미치는 영향 (Organizing knowledge ecosystems: The influence of organizational capabilities of platform leaders on multi-firm collaborations for knowledge creation)

  • 정동일;박상찬;김보경
    • 지식경영연구
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    • 제16권2호
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    • pp.1-27
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    • 2015
  • This paper presents a knowledge-based view of platform-centered collaborations among multiple organizations. Studies of technological innovation and knowledge creation have broadened beyond their initial emphasis on internal development within an organization or simple exchange of ideas between two parties toward complex collaboration among many organizations at the level of platform-based knowledge ecosystems. Platforms serve as an interface between different groups of producers and consumers in a variety of multi-sided knowledge markets such as smartphone operating systems and video games industries. This study is an exploratory examination to offer theoretical understanding of how the organizational capabilities of platform leaders help expand a network of platform participants. The growth of platform participants is particularly important in the early stage of any platforms as the concept of network effects suggests that the platform with the largest number of participants will capture entire markets. Building upon organization studies and network economics theory on multisided markets, this paper focuses on the role of platform leaders in expanding platform-based collaboration. In our view, platform leaders develop varying levels of three organizational capabilities to discern quality of potential participants, to attract them to actually participate in collaboration, and to maintain long-term exchange relations in the ecosystem. We suggest that the capabilities of platform leaders will have a positive effect on the expansion of platform participants to secure network effects, and also examine several contextual factors that moderate the relationship between a platform leader's capacity and platform expansion.