• Title/Summary/Keyword: '좋아요'

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Webdrama Analysis and Recommendation using Text Mining and Opinion Mining Technique of Social Media (소셜미디어 빅데이터의 텍스트 마이닝과 오피니언 마이닝 기법을 활용한 웹드라마 분석과 제안)

  • Oh, Se-Jong;Kim, Kenneth Chi Ho
    • Cartoon and Animation Studies
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    • s.44
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    • pp.285-306
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    • 2016
  • With the increase use of smartphones, users can consume contents such as webtoon, webnovel and TV drama directly provided by the producers. In this Direct-to-Consumer era, webdrama services from the portal websites are increasing rapidly. Webdramas such as , , and can be analyzed in real time using responses such as unique users, likes, and comments. The analyses used in this research were Social Media Big Data Mining Method and Opinion Mining Method. Specific key words from webdrama can be extracted and viewers positive, neutral or negative emotion can be predicted from the words. The analyses of popular webdramas showed that the established K-Pop Idol member appearance and servicing portal site greatly influence the views, traffics, comments, and likes. Also, 'Mobile TV' proved the effectiveness as another platform other than television. Mobile targeted contents and robust business models still to be developed and identified. Overcoming these few tasks, Korea will be proven to be a webdrama content powerhouse.

Usefulness of Six emoticon newly adapted to facebook (페이스북 새로 도입된 6가지 감정의 유용성)

  • Park, Jung-Hoon;Kim, Seung-in
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.417-422
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    • 2016
  • Rapid growth of internet utilization consequences in an expansion of individual's social networks via SNS. Recently, Facebook has added six different emotion buttons reflecting suggestions claiming that "Like" button is limited, and thus must be improved. Regarding to how well newly updated six different emotion buttons were utilized, a survey that inquires the usefulness and usability of buttons for further improvement in service was conducted to 35 Facebook users of 20's and 30's, the most active ages with frequent usages. As a result, users responded with negative attitudes considering expression of six different emotions in Facebook, and exhibited less frequent usages of the service. According to respondents, the emotion expression service would lead better approachability if Facebook suggests simpler emotion expression, for example, two emotion buttons rather than current six buttons.

Effect of Participant Activity of SNS Based Online Event on the Diffusion

  • Hong, Jae-Won;Kwak, Jun-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.2
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    • pp.221-227
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    • 2021
  • In this paper, we tried to explore factors influencing the diffusion of online events through SNS by analyzing the online footprint of consumers. To this end, log data of online events conducted by "C" beer brands were collected and analyzed. The analysis unit of log data was set for each one hour, and the analyzing method used descriptive and regression analysis. Results are as follows. First, factors influencing the diffusion of the view of SNS-based online events were like, friend used coupon, and friend size. In particular, the size of friends had the greatest impact on the diffusion, which again suggests the importance of social hubs in online events. Second, factors influencing the diffusion of the number of inflows were also like, friend used coupon, and size of friends. Third, it was found that the number of reply did not affect the diffusion of views and inflows. This study is meaningful that it suggested an alternative plan to increase the effect of online events by using real data.

Study on Characteristics and User Reactions of Videos Related to COVID-19 Vaccine (코로나19 백신 관련 영상의 특성 및 이용자 반응에 대한 연구)

  • Lee, Mina;Hong, Juhyun
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.163-171
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    • 2021
  • This study aimed to investigate the main characteristics of the COVID-19 vaccine-related videos spread on YouTube and differences in user responses in the infodemic situation caused by COVID-19. As a result of content analysis of 579 videos related to the COVID-19 vaccine, it was found that all of the false information was written by individual channels. Institutions, organizations, media companies, and government channels reported spread of false information as well as fact-oriented reporting. The progressive channel had a high percentage of positive sentiment in favor of vaccination, and the conservative channel had a high percentage of negative emotion against vaccination. After the vaccination started, the number of videos on government channels increased, and it was found that the number of videos with positive emotions increased. Results of regression analysis of video characteristics that affect the number of likes indicated that personal expert videos and videos from progressive channels received more likes. Combining the research results, we propose a plan to promote government policies regarding the COVID-19 vaccine using social media.

Clustering Method based on Genre Interest for Cold-Start Problem in Movie Recommendation (영화 추천 시스템의 초기 사용자 문제를 위한 장르 선호 기반의 클러스터링 기법)

  • You, Tithrottanak;Rosli, Ahmad Nurzid;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.1
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    • pp.57-77
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    • 2013
  • Social media has become one of the most popular media in web and mobile application. In 2011, social networks and blogs are still the top destination of online users, according to a study from Nielsen Company. In their studies, nearly 4 in 5active users visit social network and blog. Social Networks and Blogs sites rule Americans' Internet time, accounting to 23 percent of time spent online. Facebook is the main social network that the U.S internet users spend time more than the other social network services such as Yahoo, Google, AOL Media Network, Twitter, Linked In and so on. In recent trend, most of the companies promote their products in the Facebook by creating the "Facebook Page" that refers to specific product. The "Like" option allows user to subscribed and received updates their interested on from the page. The film makers which produce a lot of films around the world also take part to market and promote their films by exploiting the advantages of using the "Facebook Page". In addition, a great number of streaming service providers allows users to subscribe their service to watch and enjoy movies and TV program. They can instantly watch movies and TV program over the internet to PCs, Macs and TVs. Netflix alone as the world's leading subscription service have more than 30 million streaming members in the United States, Latin America, the United Kingdom and the Nordics. As the matter of facts, a million of movies and TV program with different of genres are offered to the subscriber. In contrast, users need spend a lot time to find the right movies which are related to their interest genre. Recent years there are many researchers who have been propose a method to improve prediction the rating or preference that would give the most related items such as books, music or movies to the garget user or the group of users that have the same interest in the particular items. One of the most popular methods to build recommendation system is traditional Collaborative Filtering (CF). The method compute the similarity of the target user and other users, which then are cluster in the same interest on items according which items that users have been rated. The method then predicts other items from the same group of users to recommend to a group of users. Moreover, There are many items that need to study for suggesting to users such as books, music, movies, news, videos and so on. However, in this paper we only focus on movie as item to recommend to users. In addition, there are many challenges for CF task. Firstly, the "sparsity problem"; it occurs when user information preference is not enough. The recommendation accuracies result is lower compared to the neighbor who composed with a large amount of ratings. The second problem is "cold-start problem"; it occurs whenever new users or items are added into the system, which each has norating or a few rating. For instance, no personalized predictions can be made for a new user without any ratings on the record. In this research we propose a clustering method according to the users' genre interest extracted from social network service (SNS) and user's movies rating information system to solve the "cold-start problem." Our proposed method will clusters the target user together with the other users by combining the user genre interest and the rating information. It is important to realize a huge amount of interesting and useful user's information from Facebook Graph, we can extract information from the "Facebook Page" which "Like" by them. Moreover, we use the Internet Movie Database(IMDb) as the main dataset. The IMDbis online databases that consist of a large amount of information related to movies, TV programs and including actors. This dataset not only used to provide movie information in our Movie Rating Systems, but also as resources to provide movie genre information which extracted from the "Facebook Page". Formerly, the user must login with their Facebook account to login to the Movie Rating System, at the same time our system will collect the genre interest from the "Facebook Page". We conduct many experiments with other methods to see how our method performs and we also compare to the other methods. First, we compared our proposed method in the case of the normal recommendation to see how our system improves the recommendation result. Then we experiment method in case of cold-start problem. Our experiment show that our method is outperform than the other methods. In these two cases of our experimentation, we see that our proposed method produces better result in case both cases.

An Android App Development - 'Noonchi Coaching' Which has function of recommendation based on machine learning (기계 학습형 사용자 맞춤 추천 앱 '눈치 코칭_문화' 개발)

  • Jeon, Jae Hwan;Lee, dae young;Kang, Hyun-Kyu
    • Annual Conference on Human and Language Technology
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    • 2017.10a
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    • pp.242-247
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    • 2017
  • 논문은 공공 데이터 Open API와 사용자의 과거 행동과 주변 상황정보를 토대로 사용자가 선호하는 문화를 맞춤 추천하는 어플리케이션인 '눈치 코칭_문화'의 설계 및 구현에 대하여 서술한다. '눈치 코칭_문화'는 사용자가 쉽게 문화를 추천 받을 수 있도록 만들어진 어플리케이션으로 기존의 필터링 방식으로 사용자가 검색하는 방식의 어플리케이션들과 달리 사용자의 주변 상황과 사용자의 취향 분석을 통해 최적의 문화 Contents를 어플리케이션을 통해 제공한다. 사용자의 별도의 상세검색이나 검색, 좋아요 기능, 주변 위치와 같은 상황 정보를 어플리케이션 사용 로그를 저장 후 데이터 전처리를 하여 사용자에게 다시금 피드백 되는 어플리케이션이다. 지속적인 알림을 통해 사용자에게 문화를 추천하도록 만들었다. 또한, 사용자에게 문화의 날 정보와 사용자 주변 위치의 문화센터를 추천하여 사용자의 문화 활동을 지향한다.

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An Android App Development - 'Noonchi Coaching' Which has function of recommendation based on machine learning (기계 학습형 사용자 맞춤 추천 앱 '눈치 코칭_문화' 개발)

  • Jeon, Jae Hwan;Lee, dae young;Kang, Hyun-Kyu
    • 한국어정보학회:학술대회논문집
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    • 2017.10a
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    • pp.242-247
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    • 2017
  • 본 논문은 공공 데이터 Open API와 사용자의 과거 행동과 주변 상황정보를 토대로 사용자가 선호하는 문화를 맞춤 추천하는 어플리케이션인 '눈치 코칭_문화'의 설계 및 구현에 대하여 서술한다. '눈치 코칭_문화'는 사용자가 쉽게 문화를 추천 받을 수 있도록 만들어진 어플리케이션으로 기존의 필터링 방식으로 사용자가 검색하는 방식의 어플리케이션들과 달리 사용자의 주변 상황과 사용자의 취향 분석을 통해 최적의 문화 Contents를 어플리케이션을 통해 제공한다. 사용자의 별도의 상세검색이나 검색, 좋아요 기능, 주변 위치와 같은 상황 정보를 어플리케이션 사용 로그를 저장 후 데이터 전처리를 하여 사용자에게 다시금 피드백 되는 어플리케이션이다. 지속적인 알림을 통해 사용자에게 문화를 추천하도록 만들었다. 또한, 사용자에게 문화의 날 정보와 사용자 주변 위치의 문화센터를 추천하여 사용자의 문화 활동을 지향한다.

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Design and Implementation of Recommendation Sites Based on Web Data using Morphological Analysis (형태소 분석을 활용한 웹 데이터 기반의 여행지 추천 사이트의 설계 및 구현)

  • Yoon, Kyung Seob;Lim, Dong Wook
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.311-314
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    • 2018
  • 매 년 여행에 대한 관심이 증가함에 따라 여행지에 대한 정보를 찾는 사용자들의 수요가 많아지게 되었다. 현재 존재하는 여행 정보 사이트들은 사이트 회원들의 좋아요 수를 활용하여 여행지를 추천해 주기 때문에 사이트의 사용자가 많지 않을 경우 실제로 인기 있는 여행지인지 확인할 수 없어 추천 정보의 신뢰도가 떨어진다는 단점이 존재한다. 본 논문에서 제안하는 시스템은 웹상에 산재되어 있는 여행 관련 데이터들을 수집한 후 실제로 각 여행지들이 웹 사이트에서 얼마나 언급 되었는지 분석하여 언급 수로 여행지를 추천하는 시스템으로써 사이트의 사용자수에 구애받지 않는 보다 신뢰도 높은 여행지 추천에 도움을 주고자 한다.

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A Keyword Trend Analysis System Using Multiple SNS Sites (다수의 SNS를 이용한 키워드 트렌드 분석 시스템)

  • Lee, Myung-Chul;Han, Soo-Hyun;Lee, Jae Sung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2019.10a
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    • pp.1133-1135
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    • 2019
  • 기업이나 정부 등의 정책 결정에 활용하기 위해, SNS에서 사용하는 키워드를 추출하여 소비자나 유권자의 관심과 선호도를 분석하는 방법이 많이 사용되고 있다. 본 논문에서는 다수의 SNS 사이트에 올린 글과 그에 대한 공감(좋아요) 댓글, 해시태그를 분석하여 관심 키워드의 트렌드를 분석할 수 있는 시스템을 제안한다. 이 시스템에서는 각각의 SNS 글을 형태소 분석하여 키워드 빈도를 측정하고 그에 대한 공감 및 해시태그의 갯수를 계산하여 일정기간 동안의 변화를 그래프로 표시하였다. 이를 통해, 여러 사이트에서의 키워드 트렌드를 한눈에 확인할 수 있도록 했다.

Factor Analysis for the Promoting from CRM Marketing under Social Network Service - the e-Coupon of Facebook (SNS 환경에서 CRM 마케팅 활성화를 위한 요인 분석 - 페이스북 팬페이지 e 쿠폰 발행을 매개로)

  • Yoon, Jinsung;Lee, Seoukjoo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.1619-1622
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    • 2012
  • 최근의 인터넷환경하에서 고객들과의 소통을 통한 관계의 이해와 관리 필요성이 증가하면서 고객관계관리(Customer Relationship Management, CRM)가 중요한 기능으로 고려되고 있다. CRM은 인터넷의 발달과 함께 e-CRM으로 발전되었으며, 최근 소셜 네트워크 서비스(Social Network Service, SNS)가 활성화되면서 s-CRM으로 변화하고 있다. SNS 는 자기를 표현하는 프로필과 사용자 간의 연결을 통한 소통으로 구성되어 있으며, 사용자간의 의견교환을 통한 자발적인 홍보와 노출뿐만 아니라 고객과 기업의 직접적인 커뮤니케이션 창구로서 CRM 마케팅을 펼치기에 적합하다. 본 연구는 SNS 중 현재 가장 많은 회원을 보유한 페이스북 팬페이지에서 e 쿠폰 발행을 매개로 소셜 네트워크 이용자들을 대상으로 충성 고객을 확보하기 위한 요인들을 분석하였다. 본 연구 결과는 페이스북 기업 팬페이지의 좋아요, e 쿠폰 발행, e 쿠폰 사용내역에서의 각 요인들의 영향을 분석하였다.