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B2B (vs. B2C) 비즈니스 모델 혁신이 혁신성과에 미치는 상대적 효과

  • 이채은;박예진;윤원주
    • 한국벤처창업학회:학술대회논문집
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    • 2023.11a
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    • pp.117-121
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    • 2023
  • 본 연구는 B2B (business-to-business) 비즈니스 모델 혁신(business model innovation, BMI)이 B2C (business-to-consumer) 비즈니스 모델 혁신 대비 혁신성과에 미치는 상대적 효과를 실증적으로 검증하고자 한다. BMI의 하위요인을 가치창출(value creation), 가치제안(value proposition), 가치획득(value capture)으로 나누어 각각의 요인 간의 관계를 구체적으로 분석한다. 본 연구는 실증분석을 위해 2022년 기업가정신 실태조사(기업편) DB의 3,120개 기업을 활용하였다. 분석 결과, BMI 중 가치창출은 B2B (vs. B2C) 혁신성과에 미치는 영향이 더 크며 유의한 것으로 나타났다. 반면 가치제안은 B2C (vs. B2B) 혁신성과에 미치는 영향이 더 크며 유의한 것으로 나타났다. 본 연구의 결과를 통해 주 비지니스 대상에 따라 BMI가 혁신성과에 상이한 영향을 미친다는 것을 실증했다는 점에서 학술적 의의가 있으며, 기업 특성에 따른 차별화된 BMI를 추구하는 것이 중요하다는 실무적 시사점을 가진다.

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MOMENT CONVERGENCE RATES OF LIL FOR NEGATIVELY ASSOCIATED SEQUENCES

  • Fu, Ke-Ang;Hu, Li-Hua
    • Journal of the Korean Mathematical Society
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    • v.47 no.2
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    • pp.263-275
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    • 2010
  • Let {$X_n;n\;\geq\;1$} be a strictly stationary sequence of negatively associated random variables with mean zero and finite variance. Set $S_n\;=\;{\sum}^n_{k=1}X_k$, $M_n\;=\;max_{k{\leq}n}|S_k|$, $n\;{\geq}\;1$. Suppose $\sigma^2\;=\;EX^2_1+2{\sum}^\infty_{k=2}EX_1X_k$ (0 < $\sigma$ < $\infty$). We prove that for any b > -1/2, if $E|X|^{2+\delta}$(0<$\delta$$\leq$1), then $$lim\limits_{\varepsilon\searrow0}\varepsilon^{2b+1}\sum^{\infty}_{n=1}\frac{(loglogn)^{b-1/2}}{n^{3/2}logn}E\{M_n-\sigma\varepsilon\sqrt{2nloglogn}\}_+=\frac{2^{-1/2-b}{\sigma}E|N|^{2(b+1)}}{(b+1)(2b+1)}\sum^{\infty}_{k=0}\frac{(-1)^k}{(2k+1)^{2(b+1)}}$$ and for any b > -1/2, $$lim\limits_{\varepsilon\nearrow\infty}\varepsilon^{-2(b+1)}\sum^{\infty}_{n=1}\frac{(loglogn)^b}{n^{3/2}logn}E\{\sigma\varepsilon\sqrt{\frac{\pi^2n}{8loglogn}}-M_n\}_+=\frac{\Gamma(b+1/2)}{\sqrt{2}(b+1)}\sum^{\infty}_{k=0}\frac{(-1)^k}{(2k+1)^{2b+2'}}$$, where $\Gamma(\cdot)$ is the Gamma function and N stands for the standard normal random variable.

Bacillus spp. & B. cereus Isolated in Dried Marine Products (시판 건포류에서 B. cereus 관련 균주 분리와 항생제 감수성)

  • Ham Hee-Jin;Kim Moo-Sang
    • Journal of Food Hygiene and Safety
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    • v.21 no.3
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    • pp.159-163
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    • 2006
  • 37 Bacillus spp strains(43.0%=37/86), and 18 B. cereus(20.9%=18/86) were isolated on 86 dried marine products. Each isolates were B. cereus 48.6%(18/37), B. mycoides 13.5%(5/37) B. coagulus 5.4%(2/37) B. firmus 5.4%(2/37), B. circulus 2.7%(1/37), B. stearothermophilus 2.7%(1/37), B. pumilus 2.7%(1/37) B. spp. 8.1%(3/37), and Brebacillus brevis 10.8%(4/37) etc.

The Development of the Performance Measurement Model for B2B e-Marketplace Using BSC (균형성과표를 이용한 B2B 전자시장 성과평가 모형 구축)

  • An, Ji-Eun;Han, In-Goo;Suh, Bo-Mil
    • Information Systems Review
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    • v.8 no.1
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    • pp.63-80
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    • 2006
  • This paper suggests a normative performance measurement model for B2B e-marketplace. The model is for the neutral and systematic sourcing B2B e-marketplace. It is based on BSC that is very powerful and sound tool among all the available performance measurement systems. In addition, we used AHP to make the model more structured and to draw weights of performance measures from experts. We derived main features and factors affecting performance of e-business companies and especially of B2B e-marketplaces based on literature. In order to make the model usefulness, we co-worked with some experts who are engaged in real Korean B2B e-marketplaces. They included venture capitalists, top managers of B2B e-marketplaces, and consultants. By their assistances, we could find important evaluating factors and define the hierarchical structure. After defining the hierarchical structure, the expert group decided weights of performance indicators through the designed questionnaires. The weight for each measure was calculated using geometric mean of the questionnaire response. We made the case studies of two real Korean B2B e-marketplaces to apply the suggested model with some adjustments. The results of the case studies were so satisfactory that the suggested performance measurement model for B2B e-marketplace is useful and applicable to the real world.

B2B Applications of Customer Equity Measurement Model (고객생애가치 측정모형의 B2B 비즈니스 적용연구)

  • Jung, Heon-Soo;Park, Sung-Ho
    • Korean Management Science Review
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    • v.27 no.3
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    • pp.197-211
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    • 2010
  • This research applies Blattberg's CE (customer equity) model to B2B business context. Through the model we estimate customer lifetime value of a Korean semiconductor manufacturer. The results show that Blattberg model has limiting applicability to B2B business context. To overcome the limits, several suggestions were made. The main suggestion was predicting maintenance costs for different customers groups and including decision variables regarding marketing costs that would help building a differentiated CE model for the B2B business context.

A Study on Design of KPI Weighting for Measuring Performance of B2B e-Commerce Guarantee Intermediary Service (B2B 전자상거래 보증 중계 서비스의 성과관리를 위한 KPI 가중치 설계에 대한 연구)

  • Han, Chang-Hee;Lim, Chang-Kyu;Kim, Min-Kwan
    • Korean Management Science Review
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    • v.28 no.1
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    • pp.75-90
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    • 2011
  • In B2B e-Commerce market, many companies used in B2B e-Commerce Guarantee Service. Guarantee service raised the stability of collect debts for seller, and made purchase fund for buyer. In 2001, The first year of implementation, B2B e-Commerce Guarantee Cost was just a 19 billion, but in 2008 was significantly increased a 3 trillion 982 billion. In previous studies, however, there was no research on performance management. This study focus on design of KPI weighting for measuring performance of B2B e-Commerce Guarantee Intermediary Service. Through analysis for 'B2B e-Commerce Guarantee Intermediary Service', the study selected KPI and made the KPI weighing. the process of designing a KPI weighting is 5 phase. This study suggests the standard of measuring performance and guidelines on the focus management of KPI in B2B e-Commerce Guarantee Service.

Decay Rate and Nutrients Dynamics during Decomposition of Oak Branches (상수리나무 가지의 분해 및 분해과정에 따른 영양염류 변화)

  • 문형태
    • The Korean Journal of Ecology
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    • v.27 no.2
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    • pp.93-98
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    • 2004
  • Decay rate and nutrient dynamics during decomposition of oak (Quercus acutissima) branches were investigated for 33-months in Kongju, Korea. After 33-months, remaining weight of B₁, B₂ and B₃ was 44.5%, 58.5% and 55.37%, respectively. Decomposition constant (k) for B₁, B₂ and B₃ was 0.294/yr, 0.195/yr, 0.215/yr, respectively. N concentration in decomposing oak branches increased in all diameter classes. After 33-months, remaining N in B₁, B₂ and B₃ was 101.2%, 91.9%, 104.4%, respectively. P concentration in decomposing oak branches increased in B₁ and B₂, and there was no immobilization period. After 33-months, remaining P in B₁, B₂ and B₃ was 57.2%, 74.4%, 53.9%, respectively. K concentration in decomposing oak branches decreased significantly. Remaining K in B₁, B₂ and B₃ was 7.7%, 17.1% and 17.2%, respectively, which was significantly lower than other nutrients. Ca concentration in decomposing oak branches increased in B₂ and B₃. After 33-months, remaining Ca in B₁, B₂ and B₃ was 58.5%, 47.8% and 75.2%, respectively. Initial concentration of Mg in oak branch was higher in smaller diameter class. After 33-months, remaining Mg in B₁, B₂ and B₃ was 44.3%, 57.9% and 47.7%, respectively.

A Study on Relative Importance and Priority of the Competency of B2B Salesperson Using AHP : Gap in Perception between Suppliers and Buyers (AHP 분석을 활용한 B2B 영업사원 역량의 상대적 중요도와 우선순위 연구 : 공급사와 구매사 간의 인식차이)

  • Ahn, Byeonghoon;Kim, Seung-chul;Lee, Taewon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.191-203
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    • 2020
  • This study aims to present the differentiating factors of B2B salesperson competency through comparing the suppliers and buyers in Korean steel industry in their perception on the importance and priority of B2B salesperson competency. Based on previous studies, analysis on B2B salesperson competency has been analyzed using the B2B salesperson performance competency measure factors and appropriately reorganizing them for better application to the steel industry. The required performance competencies of B2B salesperson can be categorized into 3 different types, namely social exchange competency, advisory sales competency, and skill & knowledge competency. AHP analysis was performed for analyzing the relative importance of B2B salesperson competency based on the factors of previous studies, in which categorization of the aforementioned types had been done. As the result, first, it has been confirmed that there is a difference in 1st layer main factors between the supplier group and buyer group. The supplier group valued the advisory sales competency, while the buyer group valued skill & knowledge competency. Second, it has been proved that there is same result of relative importance in 2nd detailed factors between the supplier group and buyer group. Both group confirmed that customer member, identify customer needs and communication skill are very important factors. Third, as the result of analysis on the gap between B2B salesperson competency of the suppliers and buyers, the gap in the product knowledge and sales team member need improvement for buyer's satisfaction according to overall results of relative importance and priority. The steel supplier was able to develop B2B salesperson competency according to the buyers' needs based on the result of this study, and furthermore it is expected that this study will be able to contribute to increase in buyer competitiveness through differentiation in B2B salesperson competency.

Implementation of Business Integration Platform using Web Services (웹서비스를 이용한 비즈니스 통합 플랫폼의 구현)

  • 김민수;김훈태;김동수
    • The Journal of Society for e-Business Studies
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    • v.9 no.2
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    • pp.183-201
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    • 2004
  • Not only Enterprise Application Integration (EAI) within a company but also business-to-business integration (B2Bi) should be achieved for companies to collaborate seamlessly through the Internet. There have been great efforts in this area of EAI and B2Bi, resulting in lots of solutions in the market. However, EAI and B2Bi systems have been designed and operated in independent platforms and environments causing a serious problem of integrating EAI and B2Bi systems. In this paper we have proposed a business integration platform for connecting EAI and B2Bi systems in a uniform architecture and also coping with changes in business environments. In the integration platform proposed in this work, collaboration processes between B2B companies can be performed using Web Services technology widely considered as B2B integration platform. Especially, we have defined basic business execution elements based on a thorough analysis of various business integration standards and developed an efficient and extensible business process engine for B2B collaboration process management. A Web-based order processing system is developed for validation of our integration platform. It is expected that the level of B2B collaboration can be enhanced using the integration platform and furthermore it will contribute to more collaborative B2B commerce.

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B2B Exchange Framework Based on Web-services (웹 서비스 기반 B2B Exchange 프레임웍 개발)

  • 김태운;김승완;김병남;이충화
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.11a
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    • pp.423-431
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    • 2002
  • 본 연구에서는 웹 서비스 기술을 이용하여 B2B Exchange 구현을 위한 프레임웍을 설계하고 XML과 SOAP기술을 이용하여 이를 구현하였다. B2B e-Commerce가 주도적인 회사 중심의 B2B인데 반해서 B2H Exchange는 다수의 구매자와 판매자가 하나의 가상 시장에서 역동적으로 거래가 행해지는 상태를 나타내므로 참가자간에 네트웍 효과가 발생한다. 이를 구현하기 위해서는 어느 하나의 프로토콜로서는 용이하지 않으며 현재까지 ebXML, BizTalk, SOAP, RosettaNet, Eco Framewok, OPT 등의 프로토콜이 제시되어 표준화를 위한 노력을 해 오고 있다. 본 연구는 B2B Exchange를 구현하기 위해서 UDDI, SOAP, WSDL로 구성된 웹 서비스를 이용한 프레임을 설계하고 Apache 서버, SOAP 및 Xerces 환경에서 프로토타입을 구현하였다.

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