문화기술의 융합 (The Journal of the Convergence on Culture Technology)

  • 제10권6호
  • /
  • Pages.91-97
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  • 2024
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  • 2384-0358(pISSN)
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  • 2384-0366(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
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체류형 관광 속성이 지역이미지와 방문의도에 미치는영향: 2차 베이비부머세대를 중심으로

The Effect of long-stay Tourism Attributes on Regional Image and Visit Intention: Focused on the Second Baby Boomer Generation

  • 김명용 (경기대학교 관광전문대학원 관광사업경영) ;
  • 박은영 (경기대학교 관광전문대학원 관광사업경영) ;
  • 박나영 (경기대학교 관광전문대학원 관광사업경영)
  • 투고 : 2024.09.15
  • 심사 : 2024.11.01
  • 발행 : 2024.11.30
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초록

지방 인구 소멸에 대응방안으로 체류형 관광이 대두되고 있지만, 이에 관한 연구는 미비한 실정이다. 그러므로 우리는 본 연구를 통해 법정 은퇴 연령에 도달하는 2차 베이비부머 세대들을 대상으로 하여 제주도의 체류형 관광속성이 지역 이미지와 방문 의도에 미치는 영향을 파악하였다. 체류형 관광속성으로는 자연환경, 문화환경, 생활안전, 생활편의, 일자리 환경을 사용하였으며, 이를 통해 자연환경과 문화환경, 일자리 환경이 체류형 관광지로서 지역 이미지와 방문 의도에 긍정적인 영향을 미치는 것으로 나타났다. 또한, 생활편의는 방문 의도에 부정적인 영향을 미치는 것으로 확인되었다. 본 연구는 기존 체류형 관광 관련 연구들과는 달리 일자리 환경을 체류형 관광만의 고유한 속성으로 보고, 일자리 환경이 체류형 관광 방문 의도에 유의한 영향을 미치는 것을 확인하였다. 따라서 지방자치단체를 비롯한 체류형 관광을 활성화하고자 하는 지방정부는 이들이 지방에서 할 수 있는 일자리를 개발하고 이에 대한 접근성을 높일 필요가 있다.

As the issue of population decline in rural areas becomes more pressing, long stay tourism has emerged as a potential response, yet research on this topic remains limited. This study aims to examine the effects of long stay tourism attributes on regional image and visitation intention, focusing on the second baby boomer generation reaching the legal retirement age in Jeju Island. The long stay tourism attributes analyzed include natural environment, cultural environment, safety of living, convenience of living, and job environment. The findings indicate that the natural environment, cultural environment, and job environment positively influence the regional image and intention to visit as long stay tourist destinations. However, convenience of living was found to have a negative impact on visitation intention. Unlike existing research on long stay tourism, this study identifies the job environment as a unique characteristic of long stay tourism and confirms its significant influence on visitation intention. Therefore, local governments aiming to promote long stay tourism should focus on developing job opportunities in rural areas and enhancing accessibility to these jobs.

키워드

참고문헌

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