한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제48권5호
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  • Pages.974-990
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  • 2024
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  • 1225-1151(pISSN)
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  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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패션 라이프로깅 앱 채택에 관한 연구 -UTAUT2 모델의 적용-

A Study of Fashion Lifelogging App Adoption -Application of the UTAUT2 Model-

  • 강찬희 (서울대학교 의류학과) ;
  • 원유정 (서울대학교 의류학과) ;
  • 김학균 (성균관대학교 글로벌경영학과) ;
  • 이유리 (서울대학교 의류학과/서울대학교 생활과학연구소)
  • Chanhee Kang (Dept. of Fashion and Textiles, Seoul National University) ;
  • Yujeong Won (Dept. of Fashion and Textiles, Seoul National University) ;
  • Hakkyun Kim (Dept. of Global Business Administration, Sungkyunkwan University) ;
  • Yuri Lee (Dept. of Fashion and Textiles, Seoul National University/Research Institute of Human Ecology, Seoul National University)
  • 투고 : 2024.05.16
  • 심사 : 2024.08.07
  • 발행 : 2024.10.31
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초록

This study explores consumer adoption of a fashion lifelogging app (FLA) using the four constructs of the UTAUT2 model. To answer the research questions, empirical data from an online survey was collected, using a sample of participants experienced in using the FLA 'Clothbox', consisting of questions on app usage, UTAUT2 factors, and intentions to use. The study found that utilizing the record feature significantly influenced performance expectancy, effort expectancy, hedonic motivation, and habits. The report feature had a significant effect on performance expectancy. The share feature had a significant effect on social influence. The search feature affected performance expectancy, habits, and social influence. Performance expectancy, effort expectancy, and habits were identified as factors affecting intention to use the FLA. Hedonic motivation and social influence had no significant effect on intention to use the FLA. This research has key significance because it comprises a comprehensive examination of the utility of the UTAUT2 model in determining the influence of UTAUT factors on the adoption of a FLA. The study provides a valuable resource for mobile app developers, planners, and marketers, because it offers insights into how to develop apps that enhance fashion lifelogging experiences for smartphone users.

키워드

과제정보

본 연구는 강찬희의 서울대학교 대학원 석사학위논문의 일부임.

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