Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on Product Evaluation Criteria and Post-Purchase Behaviors of Secondhand Fashion Consumers

중고패션 소비자의 제품평가기준과 구매 후 행동 연구

  • Minsu Kim (Dept. of Clothing & Textile, Chungnam National University) ;
  • Hanna Kim (Dept. of Clothing & Textile, Chungnam National University)
  • 김민수 (충남대학교 의류학과) ;
  • 김한나 (충남대학교 의류학과)
  • Received : 2023.11.30
  • Accepted : 2024.07.26
  • Published : 2024.10.31
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Abstract

This study examined the product evaluation criteria and post-purchase behaviors of secondhand fashion consumers. To achieve this, the study categorized secondhand fashion consumers by product evaluation criteria and investigated the differences in post-purchase behavior by consumer type. In-depth interviews were conducted with 18 participants for the qualitative research and an online survey with 500 samples was conducted for the quantitative research. The collected data were analyzed using factor analysis, cluster analysis, and one-way analysis of variance through SPSS Statistics 26. The results showed that the product evaluation criteria of secondhand fashion consumers were brand, scarcity, condition, design, and practicality, and their post-purchase behaviors were identified as reselling, giving away, and maintaining possession. According to the evaluation criteria, consumers were categorized into a high-interest group, a brand/scarcity-seeking group, a design/practicality-seeking group, and a low-interest group. As a result of analyzing post-purchase behaviors by group, the study found that each group displayed different behaviors.

Keywords

Acknowledgement

본 논문은 2024년도 박사학위 논문의 일부임.

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