Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Development of 'NewChinese' women's clothing design on based on the design preferences of Chinese women in their 20s

'신중국풍'(New Chinese) 여성복 디자인 개발 -중국 20대 여성의 디자인 선호도를 기반으로-

  • Gao Li (Dept. of Textile & Fashion Design, Graduate School of Kyung Hee University) ;
  • Chahyun Kim (Dept. of Textile & Fashion Design, College of Art & Design, Kyung Hee University)
  • 고리 (경희대학교 일반대학원, 텍스타일.패션디자인학과) ;
  • 김차현 (경희대학교 예술디자인대학, 의류디자인학과 )
  • Received : 2024.06.26
  • Accepted : 2024.09.24
  • Published : 2024.09.30
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Abstract

The purpose of this study was to research modern reinterpretation of traditional Chinese culture and design development of fashion items in the context of globalization and technological advancements, reflecting fashion demands of young female consumers in their 20s in China. To achieve this, this study investigated fashion preferences of young women in major Chinese cities, focusing on design elements such as form, details, patterns, and colors in 'New Chinese Style' fashion. Results indicated a high preference for overlapping collars, Mandarin collars, oblique front pieces, and slit sleeves. Additionally, there was a strong preference for natural and eco-friendly materials such as plant dyes and embossed velvet. Based on survey results and analysis of the popular brand 'TUYUE,' this study proposed two design themes. The first theme, 'natural symbiosis,' focused on casual wear with a soft and free image with a simple design. The second theme, 'chivalrous guest,' targeted work attire with minimal designs emphasizing power and confidence. Both themes aimed to meet aesthetic and practical needs of modern women by incorporating overlapping collars, asymmetrical front pieces, slit sleeves, and preferred colors and patterns. In conclusion, although this study was limited to design preferences of young Chinese women in their 20s, results offer valuable direction for future design innovation, contributing to sustainable development of the fashion industry and the preservation and innovation of traditional culture.

Keywords

References

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