Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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The impact of education quality and instructor characteristics of online skincare education on intention to continue education: Focusing on the mediating effect of education satisfaction

피부미용 온라인교육의 교육품질과 강사특성이 교육지속의도에 미치는 영향 : 교육만족도의 매개효과를 중심으로

  • Ga-Eul Kim (Dept. of Beautyarts Graduate School of Seokyung University) ;
  • Mi-U Nam (Dept. of Beautyarts Graduate School of Seokyung University)
  • 김가을 (서경대학교 미용예술학과) ;
  • 남미우 (서경대학교 미용예술학과)
  • Received : 2024.05.25
  • Accepted : 2024.06.30
  • Published : 2024.06.30
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Abstract

The purpose of this study is to analyze the impact of online education characteristics on education satisfaction and intention to continue education, and to analyze the mediating effect of education satisfaction in the relationship between online education characteristics and education continuation intention. This study targeted adult women who experienced online skincare education and conducted a survey from March 1 to April 30. First, convenience, reliability, learner understanding, promptness of feedback, expertise, and attractiveness had a significant positive (+) effect on educational satisfaction. Second, educational satisfaction was found to have a significant positive (+) influence on the intention to continue education. Third, convenience, promptness of feedback, expertise, and attractiveness had a significant positive (+) effect on the intention to continue education, but learners' understanding appeared to have a negative (-) effect.Lastly, the mediating effect of education satisfaction was found to be significant in the relationship between education quality, instructor quality, and intention to continue education.

본 연구의 목적은 피부미용 온라인교육의 특성요인을 도출하고 이들 요인이 교육만족도와 교육지속의도에 어떠한 영향을 미치는지 그리고 온라인교육 특성과 교육지속의도 간 관계에서 교육만족도가 어떠한 효과를 가지는지 분석하는 데 있다. 본 연구는 피부미용 온라인교육 경험자인 서울 및 수도권 거주성인 여성을 대상으로 3월 1일부터 4월 30일까지 설문조사를 진행해 자료를 수집하였다. 수집된 자료는 통계 프로그램인 SPSS 26.0을 이용해 기술통계, 탐색적 요인분석, 회귀분석, SPSS 프로세스 매크로 4번 모형(mediation conditional process analysis)을 활용한 부트스트래핑(bootstrapping) 방법을 이용한 매개효과 분석을 통해 분석하였다. 이상의 연구절차를 통해 도출된 결론은 다음과 같다. 첫째 피부미용 온라인교육의 교육품질은 편의성과 신뢰성 요인이, 강사특성은 학습자 이해, 피드백의 신속성, 전문성, 매력성, 진실성 요인이 도출되었다. 둘째, 편의성, 신뢰성, 학습자 이해, 피드백의 신속성, 전문성, 매력성이 교육만족도에 유의한 정적(+) 영향이 나타났다. 둘째, 교육만족도는 교육지속의도에 유의한 정적(+) 영향력을 미치는 것으로 나타났다. 셋째, 교육지속의도에는 편의성과 피드백의 신속성, 전문성, 매력성이 유의한 정적(+) 영향을 미쳤으나 학습자의 이해는 부적(-) 영향을 미치는 것으로 나타났다. 마지막으로 교육품질 및 강사품질과 교육지속의도 간 관계에서 교육만족도의 매개효과는 유의한 것으로 나타났다. 이상의 연구결과에서중 강사특성의 피드백의 신속성이 교육만족도와 교육지속의도에 미치는 영향력이 가장 크게 나타났다. 본 연구에서 온라인미디어 콘텐츠에 대한 분석이 제외된 것을 한계점이라 할 수 있다.

Keywords

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