Journal of Korean Society of Archives and Records Management (한국기록관리학회지)

Korean Society of Archives and Records Management (한국기록관리학회)
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Conceptual Understanding of Heritage Archives

헤리티지 아카이브의 개념적 이해

  • 임종철 (한국문헌정보기술(주) 부설 아카이브연구소, 한국외국어대학교 일반대학원 정보기록학과)
  • Received : 2024.07.16
  • Accepted : 2024.07.25
  • Published : 2024.08.31
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Abstract

While there have been ongoing discussions and attempts to utilize archives for marketing purposes in various organizations, including businesses, there has been a lack of clarity regarding what should be archived and what should be considered as marketing targets within an organization's history. Consequently, historical marketing has often been past-oriented, with results varying significantly based on the capabilities of those in charge. To introduce and effectively utilize archives in organizational settings, it is crucial to demonstrate that archives can positively impact organizational performance. The Heritage Archives is a utilization plan that offers an approach to digitizing and preserving the valuable heritage and assets of a business, explaining them to various stakeholders through records, serving as a foundation for building trust in the business, and linking them to marketing, branding, and other applications. This study focuses on fundamental concepts for constructing and utilizing heritage archives by defining and interpreting key concepts such as the affordance of records, organizational heritage, and heritage assets. To this end, the study incorporates Geoffrey Yeo's affordance and John M.T. Balmer's concept of heritage. In addition, it compares definitions of assets in KS Q ISO 55000:2021, KS X ISO 15489-1:2016, and KS X ISO 30300:2020. Through the study's findings, insights can be obtained for organizations seeking to implement heritage archives and leverage them for marketing, branding, and related purposes.

그동안 기업 등의 조직에서 아카이브를 통한 마케팅의 가능성에 대한 논의와 시도는 종종 있어 왔으나, 조직의 역사 전체에서 어떤 것을 아카이빙하고, 마케팅의 대상으로 삼아야 하는지에 대한 논의는 드물었다. 이런 이유로 히스토리 마케팅은 과거 지향이며, 담당자의 인적 역량에 따라 결과가 상이하게 나오는 문제가 있었다. 기업 등의 조직에서 아카이브를 도입하고 활용하기 위해서는 아카이브가 조직의 성과에 긍정적인 효과가 있다는 점을 설명할 수 있어야 한다. 헤리티지 아카이브는 기업의 다양한 헤리티지/유산 중 가치 있는 것을 자산화하고 이를 여러 이해관계자에게 기록으로 설명함으로써 기업에 대한 신뢰의 기반으로 삼아 마케팅, 브랜딩 등으로 연계하는 활용 방안이다. 본 연구에서는 기록의 어포던스, 조직 헤리티지, 헤리티지 에셋 등의 개념을 정의, 해석함으로써 헤리티지 아카이브의 구축, 활용을 위한 기초 개념을 고찰하였다. 이 과정에서 제프리 여의 어포던스 개념과 존 발머의 헤리티지 개념을 차용하였으며, KS Q ISO 55000:2021과 KS X ISO 15489-1:2016, KS X ISO 30300:2020 에 등장하는 자산의 개념을 비교하였다. 본 연구 성과를 통해 기업 등 조직에서 헤리티지 아카이브를 도입하고 이를 마케팅, 브랜딩 등에 활용하려 할 때 시사점을 얻을 수 있다.

Keywords

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