• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.221-225
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• 2022

본 연구의 목적은 중소기업 CEO의 사내 기업가정신이 사업성과에 미치는 영향을 실증 분석하는 데 있다. 중소기업은 창업부터 성장하기까지 많은 위험요소에 노출되어 있으며 이러한 위험요소를 체계적으로 관리하고 극복하는 노하우를 쌓아 잘 활용하였을 때 경쟁시장에서 생존할 수 있다. 즉, CEO의 미래지향적이며, 창조적인 아이디어를 갖고 적극적으로 실행해보고자 하는 성향과, 위험 감수적인 기업가적 정신이 사업성과에 영향을 미칠 것이라는 가정하에 연구모형을 설정하였다. 이를 위해, 사내 기업가정신의 주요 구성요소를 '혁신성', '진취성', '위험감수성'을 독립변수로 하였고 사업성과를 종속변수로 설정하였으며, 선행연구를 기반으로 커뮤니케이션 스타일을 매개변수 채택하여 변수 간의 관계를 실증적 분석을 통하여 검증하고자 한다. 중소기업 CEO를 대상으로 하는 사내 기업가정신의 선행 연구 논문을 바탕으로, CEO가 강사인 대상으로 차별화하여 분석하고자 하였다. 또한 사내 기업가정신과 커뮤니케이션 스타일이 사업성과에 영향을 미치는지를 확인하여 사내 기업가정신의 중요성을 밝히고자 한다. CEO의 역량과 능력이 기업의 사업성과 향상에 미치는 영향요인을 분석하고, 강사가 CEO인 중소기업을 대상으로 강사의 커뮤니케이션 스타일이 조직 구성원과 사업성과 향상을 이끌어 내기 위한 참고자료로서 도움이 되고자 한다.

• Management & Information Systems Review
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• v.38 no.4
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• pp.137-157
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• 2019

Companies are trying to use enterprise SNS for collaboration and speedy decision-making. This study verified the mediating effect of communication between enterprise SNS and job performance, and proved the moderating effect of nationality between enterprise SNS and communication. This study collected survey data of 81 Korean and 81 Chinese from employees who have used enterprise SNS in Korea and China. As results of data analysis, first, enterprise SNS improved job performance through speedy information sharing and error reduction. Second, communication mediated the effect of enterprise SNS on job performance. Third, enterprise SNS increased the level of organizational communication through decreasing the burden of offline face-to-face communication. Compared with Chinese corporate organizations, Korean corporate organizations have high power distances, centralized control, and high superior authority. Therefore, in the off-line communication situation, the subordinate feels the social pressure to follow the command of the superior. Thus communication is one-way and closed. In this Korean organizational situation, corporate SNS can be used as a means to bypass rigid offline communication. In the online communication environment of non face-to-face corporate SNS, anxiety and stress of face-to-face communication can be reduced, so communication between the upper and lower sides can flow more smoothly. The contribution of this paper is that it proved that enterprise SNS promotes communication and improve job performance by reducing the anxiety or stress of offline communication, while according to prior research successful adoption of many types of information systems requires the fit between an organization and its organizational culture.

• Venture DIGEST
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• s.96
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• pp.44-47
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• 2006

‘빛나는 조연’이라는 표현이 있다. 카메라에 크게 잡히지 않아도 꼭 필요한 자리에서 알차게 제 몫을 하는 사람. 뜨거운 함성이 태동한 광화문 거리에도 빛나는 조연이 있었다. 바로‘월드컵’이란 주연을 위해 6개월여 이상을 치열하게 준비해온 마케팅ㆍ프로모션의 선두기업 유니원 커뮤니케이션즈. 6월 12일, 대한민국과 토고의 일전을 앞두고 신지현 대리의 든든한 동생 신기수(27)씨가 유니원 커뮤니케이션즈를 찾았다.

• Venture DIGEST
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• s.39
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• pp.11-11
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• 2003

21세기 기업경영에 있어서 가장 중요한 건 구성원들 간의 커뮤니케이션이다. 서로의 경험을 털어놓으며 노하우가 공유되고 불필요한 시행착오를 줄일 수 있기 때문이다. 따라서 기업의 가치는 양방향 커뮤니케이션을 통한 지식경영에 달려 있는 것이다

• Economic and Environmental Geology
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• v.45 no.4
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• pp.431-440
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• 2012

This study examines the communication status and strategies of geological resource related companies in Korea through the comparison with American companies. Through this analysis, this study is to draw the domestic companies' characteristics and problems on communication, and even to suggest how to execute the communication about geo-technologies at national level. The results indicate that geo-technologies related compaies in Korea don't use a lot of advertising communication as means of providing informations about corporate itself, corporate activities, and it's product, etc. And the companies using advertising communication tend to execute more organization advertising focusing on corporate image than product advertising. The advertising utilized by geological resource related companies is usually targeted at consumers, they don't use advertising endorser actively. And all the companies analyzed in this study have their own website and run it. This study provides some recommendations on communication strategies and executions for various geo-technologies related organizations. (1)Advertising strategies for establishing a specific image (2)Advertising message for understanding about geo-technologies (3)A variety of advertising creative (4)A consistent advertising concept and message strategies (5)A consideration about website in terms of PR (6)Information on website for various stakeholders (7)Providing various information message on website.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.191-206
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• 2015

The purpose of this paper is the cultural management activities empirical analysis of the impact of organizational effectiveness, such as organizational citizenship behavior and turnover intention for the era of fusion and convergence. In particular, pay attention to the mediating role of organizational communication, and cultural management activities of the effect of by behavioral dimension of organizational effectiveness by structural model demonstrated the value and importance of cultural management. Cultural management activities showed a significant positive effect on organizational communication and organizational citizenship behavior. Organizational communication appears to have a mediating effect on the relationship between corporate cultural management and organizational effectiveness, especially the cultural management itself not necessarily to reduce turnover intention, to support communication means that can reduce the turnover points when activated.

• Korean journal of communication and information
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• v.60
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• pp.75-103
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• 2012

The purpose of this study is to explore the meaning and the effect of communication as social capital, which needs to be evaluated empirically focusing on corporate reputation. Also, it tried to analyze consumers' communication network in the structural, substantial, and relational level, which is to verify how characteristics and meanings of communication network structure affect to a good corporate reputation. A survey toward 200 participants was conducted during 5 days from March 29 to April 3, 2012. Characteristics of communication network structure of a corporation with higher reputation is analyzed using the index such as degree, degree centrality, and density. The findings of the study show that a corporation with higher reputation has higher network degree, degree centrality, and density compared to a corporation with lower reputation. Consumers of a corporation with higher reputation get information from various overlapping sources. It allows them to share similar interpretation, which could elevate the degree, degree centrality, and density of network. It also proved that when the network density is high, a corporation with higher reputation can distribute information much faster and easier. Moreover, in the substantial level of social capital, product/service information network has high degree and density rather than corporate issue information network. Likewise, degree and density of information acquisition network was higher than those of information provision network. Also, this study verified the effect and relationship between the network structure characteristics and corporate loyalty in a relational level. In this way, the positive effect of the degree centrality on corporate loyalty was supported. In conclusion, as consumers share more information from overlapping sources, the degree of communication network gets higher. Throughout this network, the diffusion of information among consumers would be activated, and this confirmed that corporate reputation and corporate loyalty is closely related.

• Venture DIGEST
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• s.35
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• pp.4-5
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• 2003

다음이 지향하는 세상은‘사람과 사람, 사람과 사회의 커뮤니케이션’이라는 문구에 담겨 있다. 다음은 지금까지 기술의 장벽, 편견의 장벽, 미래의 장벽을 허무는 디지털 문화의 전초기지에 서 있어왔다. 다음과 이재웅 대표는 앞으로도 장벽 없는 세상을 만들어가는 첨단의 자리에 서 있기를 주저하지 않을 것이다.

• 방재와보험
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• s.111
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• pp.46-51
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• 2006

리스크 커뮤니케이션도 기업이 잠재 위험에 대한 정보를 가지고 리스크를 인지하는 동시에 최적의 대응방안을 준비하여 관리하는 것에서 비롯된다. 성공적인 리스크 매니지먼트로 기업의 투명성 및 신뢰를 획득한 (주)하림의 사례를 살펴본다.

• Venture DIGEST
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• s.48
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• pp.19-19
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• 2004

벤처정신이란 도전, 창의성, 기술혁신, 가치창출과 더불어 나눔이라 할 수 있다. 회원 3700만여 명을 보유한 인터넷 업체의 선두 기업으로서 온라인우표제도, 사외이사제도, 자체윤리교육시스템 등을 통해 혁신적이고 효율적인 윤리경영을 구축하고 있는 다음커뮤니케이션의 경영 방침을 알아본다.