Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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Factors Influencing Purchase Intentions of Organic Processed Foods

유기 가공식품 구입 의향 영향 요인

  • Hak-Kyun Jeong (Department of Macro Agricultural Policy Research, Korea Rural Economic Institute) ;
  • Jae-Hwan Han (Department of Agricultural Economics, Sunchon National University)
  • 정학균 (한국농촌경제연구원 거시농정연구본부) ;
  • 한재환 (국립순천대학교 농업경제학과)
  • Received : 2024.04.26
  • Accepted : 2024.06.10
  • Published : 2024.06.30
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Abstract

This study was designed to find out consumers' behavior towards eco-friendly processed foods and to investigate the relationship between consumers' purchase intention of eco-friendly and organic processed foods, depending on the country of origin. Five hundred consumers were taken from all over the country for an empirical analysis. The results indicate that consumers' satisfaction with a certificate system of eco-friendly products is relatively high. In addition, it is found that consumers give more credit to the safety of domestic organic foods than imported organic foods. The study implies that consumers perceiving the importance of the country of origin are more likely to buy domestic organic foods. Furthermore, the importance of the country of origin and age have a positive relationship with the purchase intention of domestic organic foods.

Keywords

References

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