인터넷정보학회논문지 (Journal of Internet Computing and Services)

  • 제25권3호
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  • Pages.93-100
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  • 2024
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  • 1598-0170(pISSN)
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  • 2287-1136(eISSN)
한국인터넷정보학회 (Korean Society for Internet Information)
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대학생들의 Ifland 이용 동기가 만족도 및 지속적 사용의도에 미치는 영향: 혁신성의 조절효과를 중심으로

The effect of college students' motivation to use Ifland on satisfaction and continuous Use Intention: Moderating effect of innovation

  • 주유존 ;
  • 천자이진 ;
  • 황하성
  • LiuCun Zhu (Dept. of Media and Communication, Dongguk University) ;
  • JiaJin Chen (Dept. of Media and Communication, Dongguk University) ;
  • HaSung Hwang (Dept. of Media and Communication, Dongguk University)
  • 투고 : 2024.04.01
  • 심사 : 2024.06.06
  • 발행 : 2024.06.30
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초록

본 연구는 메타버스 가상 커뮤니티 Ifland의 이용 동기가 만족도와 지속 사용의도에 미치는 영향과 혁신성의 조절효과를 실증적으로 검증하였다. 구체적으로 Ifland 이용자들을 대상으로 이용 동기를 확인하고, 만족도 및 지속 사용의도와의 관계를 분석하였다. 이를 위해 Ifland 이용 경험이 있는 362명의 대학생을 대상으로 설문조사를 실시하였다. 연구 결과, 첫째, Ifland의 이용 동기는 오락휴식, 정보추구, 사회적 상호작용, 자기표현 동기로 나타났으며, 이들 Ifland 이용 동기가 모두 사용 만족도에 유의미한 영향을 미치는 것으로 나타났다. 둘째, Ifland에 대한 만족도가 지속 사용의도에 영향을 미치는 것으로 나타났다. 셋째, 혁신성은 오락휴식 동기와 만족도의 관계에서 조절효과가 있는 것으로 나타났으며 만족도와 지속 사용의도 간에 조절역할을 하는 것으로 밝혀졌다.

This study empirically examined the influence of motivation for using the metaverse virtual community Ifland on satisfaction and intention to continue usage, as well as the moderating effect of innovativeness. Specifically, the study identified the motivations for using Ifland among its users and analyzed their relationships with satisfaction and intention to continue usage. For this purpose, a survey was conducted targeting 303 university students who had experience using Ifland.The results of the study are as follows: Firstly, the motivations for using Ifland were identified as entertainment and relaxation, information-seeking, social interaction, and self-expression motives. All of these motivations were found to have a significant impact on user satisfaction. Secondly, satisfaction with Ifland was found to influence intention to continue usage. Thirdly, innovativeness was found to moderate the relationship between entertainment and relaxation motives and satisfaction, and it was confirmed to play a moderating role between satisfaction and intention to continue usage.

키워드

참고문헌

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