Journal of the Korean Institute of Landscape Architecture (한국조경학회지)

The Korean Institute of Landscape Architecture (한국조경학회)
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A Study on the Analysis of Park User Experiences in Phase 1 and 2 Korea's New Towns with Blog Text Data

블로그 텍스트 데이터를 활용한 1, 2기 신도시 공원의 이용자 경험 분석 연구

  • 심주영 (퍼블릭어라운드(주)) ;
  • 이민수 (퍼블릭어라운드(주)) ;
  • 최혜영 (성균관대학교 건설환경공학부)
  • Received : 2024.05.11
  • Accepted : 2024.06.11
  • Published : 2024.06.30
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Abstract

This study aims to examine the characteristics of the user experience of New Town neighborhood parks and explore issues that diversify the experience of the parks. In order to quantitatively analyze a large amount of park visitors' experiences, text-based Naver blog reviews were collected and analyzed. Among the Phase 1 and 2 New Towns, the parks with the highest user experience postings were selected for each city as the target of analysis. Blog text data was collected from May 20, 2003, to May 31, 2022, and analysis was conducted targeting Ilsan Lake Park, Bundang Yuldong Park, Gwanggyo Lake Park, and Dongtan Lake Park. The findings revealed that all four parks were used for everyday relaxation and recreation. Second, the analysis underscores park's diverse user groups. Third, the programs for parks nearby were also related to park usage. Fourth, the words within the top 20 rankings represented distinctive park elements or content/programs specific to each park. Lastly, the results of the network analysis delineated four overarching types of park users and the networks of four park user types appeared differently depending on the park. This study provides two implications. First, in addition to the naturalistic characteristics, the differentiation of each park's unique facilities and programs greatly improves public awareness and enriches the individual park experience. Second, if analysis of the context surrounding the park based on spatial information is performed in addition to text analysis, the accuracy of interpretation of text data analysis results could be improved. The results of this study can be used in the planning and designing of parks and greenspaces in the Phase 3 New Towns currently in progress.

본 연구의 목적은 신도시 근린공원 이용자 경험의 특징을 고찰하고 도시공원의 경험을 다양하게 하는 이슈를 탐색하는 것이다. 다량의 공원 이용자 경험을 정량적으로 분석하기 위하여 소셜 미디어 가운데 텍스트를 기반으로 하는 네이버 블로그 리뷰를 수집하여 분석하였다. 분석 대상은 1, 2기 신도시 가운데 가장 이용자 경험 포스팅이 높은 공원을 도시별로 하나씩 선정하였다. 수집 기간은 2003년 5월 20일부터 2022년 5월 31일까지이며, 일산호수공원, 분당율동공원, 광교호수공원, 동탄호수공원을 대상으로 분석을 실시하였다. 주요 연구 결과는 다음과 같다. 첫째, 공원 이용자는 네 개 공원 모두에서 일상적인 휴식과 레크리에이션이 중심 활동으로 나타났다. 둘째, 주거지 주변 근린공원임에도 가족단위뿐 아니라 친구, 연인 등 다양한 사용자 그룹이 확인되었다. 셋째, 공원 주변의 도시 프로그램 또한 공원 이용에 영향을 미쳤다. 넷째, 각 공원별 고유의 시설과 프로그램이 공원에 대한 설명력을 높였다. 마지막으로, 공원별 사용자 특성이 네 가지 유형으로 나타났으며, 공원에 따라 네 가지 유형의 네트워크가 다르게 나타났다. 본 연구는 다음 두 가지 시사점을 제공한다. 첫째, 공원의 자연주의적 특성뿐 아니라 각 공원 고유의 시설과 프로그램의 차별성은 대중의 인식을 크게 향상시키고 개별 공원 경험을 풍부하게 한다. 둘째, 텍스트 분석뿐 아니라 공간정보를 기반으로 한 공원 주변 맥락에 대한 분석이 함께 수행된다면 텍스트 데이터 분석 결과에 대한 해석의 정확성을 높일 수 있다. 본 연구의 결과는 현재 진행 중인 3기 신도시의 공원 및 녹지공간 계획 및 설계에 활용될 수 있다.

Keywords

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