References
- 김나민, 김해룡, 이문규, 최현국, 김일민 (2006). 인터넷 구전수용의 영향요인. 대한경영학회지, 19(4), 1515-1534.
- 김세준, 이세진 (2013). 정보원, 메시지의 유형 및 수신자 성향에 따른 구전효과 연구: 영화에 대한 온라인 비평을 중심으로. 광고연구, 96, 100-136.
- 김창호 (2006). 온라인 구전의 정보방향과 평가내용이 구전효과에 미치는 영향. 통상정보연구, 8(4), 23-41.
- 박유식, 채희남 (2009). 광고모델과 관여도에 따른 기술소구광고의 효과차이. 산업과경영, 21(2), 141-160.
- 박찬, 유창조 (2006). 온라인에서의 구전커뮤니케이션이 상표평가에 미치는 영향에 관한 연구. 소비자학연구, 17(1), 73-93.
- 박현지, 박중환, 윤정헌, 김영하 (2014). 관광 소셜네트워크서비스 (SNS) 에서 관광객-관광정보 상호작용이 관광정보공유의도에 미치는 영향연구. 관광레저연구, 26(2), 259-277.
- 배정호, 심범준, 김병도 (2010). 온라인 구전과 영화매출 간 상호영향에 관한 연구. 아시아마케팅저널, 12(2), 1-25.
- 성여진, 박진영, 박은아 (2002). 온라인 구전정보가 영화관람 의도에 미치는 영향: '기대' 를 중심으로. 광고연구, 57, 31-52.
- 오은희, 전범수 (2008). 네티즌과 영화 평론가의 영화 평가 결정요인 비교. 한국방송학보, 22(6), 267-289.
- 유창조, 안광호, 박성휘 (2011). 온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구. 아시아마케팅저널, 13(3), 209-231.
- 이규하, 곽기영 (2014). 인터넷 쇼핑몰에서 구전과 보증이 신뢰에 미치는 영향: 제품평가 용이성의 조절효과를 중심으로. 지식경영연구, 15(3), 141-168. https://doi.org/10.15813/KMR.2014.15.3.007
- 이민철, 윤현식 (2020). 머신러닝을 활용한 가짜리뷰 탐지 연구: 사용자 행동 분석을 중심으로. 지식경영연구, 21(3), 177-195. https://doi.org/10.15813/KMR.2020.21.3.010
- 이은영 (2004). 온라인 구전수용과 확산 과정에 대한 이중경로 모형에 관한 연구. 박사학위논문, 서울대학교 대학원.
- 이재신, 김지은 (2009). 전문가와 네티즌 영화평의 온라인 구전 효과. 한국방송학보, 23(3), 449-484.
- 전성률, 김경호 (2012). 온라인에서 양면구전이 소비자의 브랜드 태도에 미치는 영향. 마케팅연구, 27(1), 45-66.
- 전성률, 박현진 (2003). 부정적 구전정보의 유형에 따른 구전효과의 차이에 관한 연구. 소비자학연구, 14(4), 21-44.
- 차태훈, 이경아 (2006). 온라인 구전의 수용에 관한 연구: 온라인 쇼핑몰의 사용후기를 중심으로. 광고연구, 72, 223-252.
- Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the pricing power of product feathres by mining consumer reviews. Management Science, 57(8), 1485-1509. https://doi.org/10.1287/mnsc.1110.1370
- Asch, S. E. (1967). Studies of independence and conformity: I. A minority of one against a unanimous majority. Psycological Monographs: General and Applied, 70(9), 1-70.
- Atkin, C. (1973). Instrumental utilities and information seeking. In P. Clarke (Ed.), New models for mass communication research. Thousand Oaks, California: Sage.
- Benjamin, B. A., & Podolny, J. M. (1999). Status quality and social order in the California wine industry. Administrative Science Quarterly, 44(3), 563-589. https://doi.org/10.2307/2666962
- Bickart, B., & Schindler, R. M. (2002). Special session summary expanding the scope of word of mouth: Consumer-to-consumer information on the internet. Advances in Consumer Research, 29(1), 428-431.
- Brister, J. M. (1991). World of mouth communication and their effects in consumer network. Advances in Consumer Research, 18, 155-169.
- Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review, 32(6), 818-841. https://doi.org/10.1108/14684520810923953
- Chatterjee, P. (2001). Online reviews: Do consumers use them? ACR 2001 Proceedings, 129-134.
- Chen, Y., & Xie, J. (2005). Third-party product review and firm marketing strategy. Marketing Science, 24(2), 218-240. https://doi.org/10.1287/mksc.1040.0089
- Chen, Y., & Xie, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Science, 54(3), 477-491. https://doi.org/10.1287/mnsc.1070.0810
- Chiou, J.-S., & Cheng, C. (2003). Should a company have message bards on its websites? Journal of Interactive Marketing, 17(3), 50-61. https://doi.org/10.1002/dir.10059
- Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65-77. https://doi.org/10.1080/00913367.2001.10673646
- Duan, W., Gu, B., & Whinston A. B. (2008). The dynamics of online word-of-mouth and product sales: An empirical investigation of the movie industry. Journal of Retailing, 84(2), 233-242. https://doi.org/10.1016/j.jretai.2008.04.005
- Engel, J. F., & Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior. IL, USA: Dryden Press.
- Friedman, H. H., & Friedman, L. (1979). Endorser effectiveness by product type. Journal of Advertising Research, 19(5), 63-71.
- Gu, B., Park, J., & Konana, P, (2012). Research note: The impact of external word-of-mouth sources on retailer sales of high-involvement products, Information Systems Research, 23(1), 182-196.
- Hanssens, D. M., Villanueva, J., & Yoo, S. (2015). Word-of-mouth and marketing effects on customer equity. In Handbook of Research on Customer Equity in Marketing (pp. 178-198). Massachusetts, USA: Edward Elgar Publishing.
- Hsieh, Y. C., Chiu, H. C., & Chiang, M. Y. (2005). Maintaining a commiteed online customer: A study across search-experience-credence products. Journal of Retailing, 81(1), 75-82. https://doi.org/10.1016/j.jretai.2005.01.006
- Kelly, H. H. (1967). Attribution theory in social psychology. Nebraska Symposium on Motivation, 15, University of Nebraska Press, 192-238.
- Klien, L. R. (1998). Evaluating the potential of interactive media through a new lens: Search versus experience goods. Journal of Business Research, 41(3), 195-203. https://doi.org/10.1016/S0148-2963(97)00062-3
- Kohli, R., Devaraj, S., & Mahmood, M. A. (2004). Understanding determinants of online consumer satisfaction: A decision process perspective. Journal of Management Information Systems, 21(1), 115-136.
- Lee, S. H., Noh, S. E., & Kim. H. W. (2013). A mixed methods approach to electronic word-of-mouth in the open-market context. International Journal of Information Management, 33(4), 687-696. https://doi.org/10.1016/j.ijinfomgt.2013.03.002
- Li, X., & Hitt, L. M. (2010). Price effects in online product reviews: An analytical model and empirical analysis. MIS Quarterly, 34(4), 809-831.
- Liu, Q., Karahanna, E., & Watson, R. T. (2011). Unveiling user-generated content: Designing websites to best present customer reviews. Business Horizons, 54(3), 231-240. https://doi.org/10.1016/j.bushor.2011.01.004
- Liu, Y. (2006). Word of mouth for movies: Its dynamics and impact on box office revenue. Journal of Marketing, 70(3), 74-89. https://doi.org/10.1509/jmkg.70.3.074
- Lurie, N. H. (2004). Decision making in information-rich environments: The role of information structure. Journal of Consumer Research, 30(4), 473-486. https://doi.org/10.1086/380283
- Lynch Jr, J. G., & Ariely, D. (2000). Wine online: Search costs affect competition on price, quality, and distribution. Marketing Science, 19(1), 83-103. https://doi.org/10.1287/mksc.19.1.83.15183
- Mudambi, S. M., & Schuff, D. (2010). What makes a helpful review? A study of customer reviews on Amazon.com. MIS Quarterly, 34(1), 185-200. https://doi.org/10.2307/20721420
- Nelson, P. (1974). Advertising as information. Journal of Political Economy, 82(4), 729-754. https://doi.org/10.1086/260231
- Pattu, C. H., & Chen, C. C. (2009). Types of word-of-mouth messages: Information search and credence-based services. Journal of Promotion Management, 15(3), 357-381. https://doi.org/10.1080/10496490903185760
- Payne, J. W., Bettman, J. R., & Johnson, E. J. (1993). The adaptive decision maker. Cambridge University Press.
- Ratneshwar, S., & Chaiken, S. (1991). Comprehension's role in persuasion: The case of its moderating effect on the persuasive impact of source cues. Journal of Consumer Research, 18(1), 52-62. https://doi.org/10.1086/209240
- Senecal., S., & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80(2), 159-169. https://doi.org/10.1016/j.jretai.2004.04.001
- Sher, P. J., & Lee, S. H. (2009). Consumer skepticism and online reviews: An elaboration likelihood model perspective. Social Behavior and Personality: An International Journal, 37(1), 137-143. https://doi.org/10.2224/sbp.2009.37.1.137
- Ward, J. C., & Osstrom, A. L. (2003). The internet as information minefield: An analysis of the source and content of brand information yielded by net searches. Journal of Business Research, 56(11), 907-914. https://doi.org/10.1016/S0148-2963(01)00277-6
- Whyte Jr, W. H. (1954) The web of word of mouth. Fortune, 50(5), 140-143.
- Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694-700. https://doi.org/10.1016/j.ijhm.2010.02.002
- Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-148. https://doi.org/10.1509/jm.74.2.133