참고문헌
- W. K. Kim, T. W. Oh, "Analysis of relative importance and priority of sports star player reputation using stratification analysis", The Korean Journal of Sport, Vol.18, No.4 pp. 757-766, (2020).
- W. K. Kim, S. W. Bang, "Sports star player reputation scale development : based on the stakeholder", The Korean Journal of Sport, Vol.18, No.3 pp. 1079-1091, (2020).
- J. H. Lee, J. S. Bang, "Effects of sport star advertisement model according to different types of products for advertisement effect and intention purchasing", Korean Journal of Sport management, Vol.8, No.3 pp. 195-206, (2003).
- J. H. Na, Y. J. Kim, "The influence of sports star endorsers on products attitudes", Korean Journal of Sport management, Vol.8, No.2 pp. 153-165, (2003).
- K. C. Oh, C. G. Kim, "The influence of sports star images from sports advertisements on teenagers' sports participation and buying intention", Korean Journal of Sport management, Vol.19, No.4 pp. 107-119, (2014).
- B. R. Moon, M. J. Choi, W. J. Seo, "TheThe semiotic meaning and ideology on female sport star in television advertisement : focusing on the yuna kim and yeonjae son's advertisement of kb financial group", Korean Journal of Sociology Sport, Vol.28, No.4 pp. 43-65, (2015).
- Y. S. Jang, J. M. Lee, "Study on trend analysis of sport entertainment contents applying big data algorithm", The Korean Journal of Sport, Vol.20, No.3 pp. 1-12, (2022).
- H. N. Kin, H. S. Choi, "The influence of the image of sports star on the self-esteem and self-affection of fans", The Journal of Humanities and Social Sciences 21, Vol.10, No.6 pp. 107-122, (2019).
- D. Y. Roh, T. I. Kim, "The effect advertising attributions using sports star on customer attitude and purchase intention", The Korean Journal of Sports Science, Vol.24, No.3 pp. 913-923, (2015).
- Lixia, J. H. Huh, "The influence of perceived fit between image of sports star model and message framing on audience's advertising attitude", Korean Journal of Sport management, Vol.20, No.4 pp. 131-144, (2015).
- D. M. Sun, "The effect of NBA player salary structure and player star power on team performance". Seoul National University of Graduate School of Spoet Management, Master's dissertation, (2022).
- Y. C. Cho, J. J. Nam, "The impact of star power of star players and team star power characteristics on consumption propensity from star player's no-show in football exhibition match", The Korean Journal of Sports Science, Vol.31, No.5 pp. 495-506, (2022).
- S. Wang, "The effects of korean drama's broadcasting process, actor star power and audience rating on the release of korean drama original sound track(ost)". Hongik University of Graduate School, Master's dissertation, (2019).
- J. H. Shin, "Verification of effectiveness of influencer who promote consumption of sports goods in generation z: applying the bootstrap-based bc method", Journal of Next-generation Convergence Information Services Technology, Vol.11, No.1 pp. 33-43, (2022).
- Y. S. Shin, Y. W. Seo, "The effects of human brand of sports star on purchase intention: a comparison between low and high involvement products", Journal of the Korea Contents Association, Vol.22, No.10 pp. 291-308, (2022).
- H. S. Jeong, J. H. Shin, J. S. Kim, "The impact of soccer player image on advertising effect", Journal of the Korean Applied Science and Technology, Vol.37, No.6 pp. 1575-1582, (2020).
- J. H. Shin, I. S. Hwang, "Verification of human brand effect of soccer star applying bootstrap method: centrally by promotion advertising", The Korean Journal of Sport, Vol.17, No.1 pp. 579-589, (2019).
- J. H. Shin, "Verification of internet advertising effectiveness of sales promotion using sports stars: applying the bootstrap method", The Korean Journal of Sports Science, Vol.28, No.3 pp. 3739-384, (2019).
- J. H. Yoo, "Effect of popular celebrities' social contribution on favorability". Chung-Ang University of Graduate School of Arts, Master's dissertation, (2022).
- Y. J. Kim, J. Y. Kim, K. R. Chang, "The relationship among sans' perception toward naturalization of foreign players, likability and team support about ice hockey naturalized players", Korean Journal of Sport Management, Vol.25, No.3 pp. 84-99, (2020).
- J. H. Shin, "Verification of effectiveness of golf equipment advertising model", Journal of Gdlf Studies, Vol.17, No.3 pp. 33-41, (2023).
- J. H. Shin, J. Chang, "A study of advertisement effectiveness to golf star human brand", The Korean Journal of Sport, Vol.17, No.3 pp. 845-854, (2019).
- M. W. Browne, R. Cudeck, "Alternative ways of assessing model fit, in K. A. Bollen, J. S. Long(Eds.), Testing structural equation models", Newbury Park, Ca: Sage. (1993).
- H. S. Jang, "A study on effects of sport-star advertising". Korea University of Graduate School, Master's dissertation, (2008).
- K. S. Song, "The effect of athlete celebrity as multiple product endorsers on consumers' responses toward the ads". Dongguk University of Graduate School, Doctoral dissertation, (2014).
- B. S. Han, "Relationship among exposure to, awareness of, and favorable disposure to olympic star athletes". Korea Nationa Sport University of Graduate School, Master's dissertation, (2018).