DOI QR코드

DOI QR Code

Effects of watching Mukbang and Cookbang videos on adolescents' dietary habits and mental health: cross-sectional study using the 18th Korea Youth Risk Behavior Survey

먹방 및 쿡방 시청이 청소년의 식습관 및 정신 건강에 미치는 영향: 제18차 청소년건강행태 조사를 이용한 단면연구

  • Seung-Hee Hong (Department of Food and Nutritional Science, Shinhan University)
  • Received : 2024.03.05
  • Accepted : 2024.04.18
  • Published : 2024.04.30

Abstract

Objectives: This study aimed to investigate the association between how often Korean adolescents watch Mukbang and Cookbang videos and their dietary habits. Methods: Data from the 18th Korea Youth Risk Behavior Survey conducted in 2022 was analyzed for this study. The study included 51,850 middle and high school students and assessed various aspects, including demographics, frequency of watching Mukbang and Cookbang videos per week, dietary habits, health behaviors, and mental health factors. Results: Nearly a third (29.3%) of Korean adolescents watched Mukbang and Cookbang videos one to four times a week, while 13.5% watched them more than five times weekly. Females, those with lower academic achievement, and those from lower socioeconomic backgrounds were significantly more likely to be frequent viewers (P < 0.001). Increased viewing frequency was associated with poorer dietary habits. Adolescents who watched more frequently were less likely to eat breakfast and consume fruits and milk, while their consumption of fast food, high-caffeine drinks, sugary drinks, and late-night snacks increased (P < 0.001). Higher viewing frequency correlated with increased feelings of stress, depression, and loneliness (P < 0.001). Logistic regression analysis confirmed these associations. More frequent viewers were significantly less likely to eat breakfast (odds ratio (OR), 0.63; 95% confidence interval (CI), 0.58-0.68), and more likely to consume fast food (OR, 1.85; 95% CI, 1.69-2.02), high-caffeine drinks (OR, 1.43; 95% CI, 1.30-1.56), sugary drinks (OR, 1.54; 95% CI, 1.41-1.67), and late-night snacks (OR, 1.37; 95% CI, 1.25-1.51). Conclusions: Our findings suggest that frequent exposure to Mukbang and Cookbang content is linked to unhealthy dietary habits in adolescents. Educational programs may be necessary to mitigate the potential for these videos to negatively influence dietary choices.

Keywords

References

  1. Ma N. A study on the uses and gratifications of the food programs and the studies on the action-related of viewers [master's thesis]. Kookmin University; 2015.
  2. Na EK. "Eating broadcasts" and "Cooking broadcasts" exploratory study on food media trends: Sociocultural backgrounds and new media use factors. Kookmin Soc Sci Rev 2015; 28(1): 183-215.
  3. Kim HJ. A study on food porn as a sub-culture: centering on internet "Meokbang" (eating scene) in Afreeca TV. Stud Humanit 2015; 50(0): 433-455.
  4. Yoon SM, Hong JS, Kim MN. A study on viewers' preference factors for food content broadcasting programs - focus on dietary lifestyle. J Commun Dis 2017; 61(10): 169-184.
  5. Kim HW. Changes in the trends of single-personal households and broadcasting: focused on Mukbang and Cookbang. Med Educ 2015; 5(1): 152-171.
  6. Wenzel A. Eating together, separately: intergroup communication and food in a multiethnic community. Int J Commun 2016; 10: 620-641.
  7. Statistics Korea. Korea statistical information service [Internet]. Statistics Korea; 2022 [updated 2022 Sep 6; cited 2024 Feb 15]. Available from: https://kosis.kr/statHtml/statHtml.do?orgId=154&tblId=DT_154001_088&vw_cd=MT_ZTITLE&list_id=B_1_154_154001_2020_009&scrId=&seqNo=&lang_mode=ko&obj_var_id=&itm_id=&conn_path=MT_ZTITLE&path=%252FstatisticsList%252FstatisticsListIndex.do.
  8. Jang YJ, Kim MR. Need for interaction or pursuit of information and entertainment?: The relationship among viewing motivation, presence, parasocial interaction, and satisfaction of eating and cooking broadcasts. Korean J Broadcast Telecommun Stud 2016; 30(4): 152-185.
  9. Kim SJ. Effects of the characteristics of TV and internet food-related programs on dietary self-efficacy of regular viewers - focused on single household. J Converg Cult Tech 2019; 5(4): 307-313.
  10. Korea Press Foundation. Tweens' and teens' media use in Korea 2019 [Internet]. Korea Press Foundation; 2019 [updated 2019 Dec 31; cited 2024 Feb 15]. Available from: https://www.kpf.or.kr/front/research/consumerListPage.do.
  11. Kim J, Kim S, Lee S. Food-related MCN personal broadcasting motivation, consumer attitude, purchase intention influence relation study: focused on college students. Inter J Tour Hosp Res 2019; 34(8): 1-26.
  12. Jin JX, Hwang HS. Effects of the food web casting on college student's viewing happiness and attitude towards obesity. J Internet Comput Serv 2019; 20(4): 103-111.
  13. Kim SK, Kim J, Kim H, An S, Lim Y, Park H. Association between food-related media program watching and dietary behaviors in Korean adolescents. Korean Public Health Res 2020; 46(3): 31-46.
  14. An S, Lim Y, Lee H. A content analysis of eating show (Mukbang) programs on television and online program content in South Korea. Korean J Broadcast Telecommun Stud 2020; 34(4): 39-79.
  15. National Health Insurance Service. Statistical yearbook of health in 2021 [Internet]. National Health Insurance Service; 2021 [updated 2022 Dec 29; cited 2024 Feb 16]. Available from: https://www.nhis.or.kr/nhis/together/wbhaea01600m01.do?mode=view&articleNo=10831069&article.offset=0&articleLimit=10&srSearchVal=%EB%B9%84%EB%A7%8C.
  16. Joint Government Ministries. Comprehensive national measures for obesity management [Internet]. Joint Government Ministries; 2018 [updated 2018 Jul 26; cited 2024 Feb 17]. Available from: https://korea.kr/briefing/pressReleaseView.do?newsId=156283561.
  17. National Health Insurance Service. Survey on awareness of obesity in 2018 [Internet]. National Health Insurance Service; 2018 [updated 2018 Nov 22; cited 2024 Feb 19]. Available from: https://www.nhis.or.kr/nhis/together/wbhaea01600m01.do?mode=view&articleNo=127768.
  18. Kim KH, Kang E, Yun YH. Public support for health taxes and media regulation of harmful products in South Korea. BMC Public Health 2019; 19(1): 665.
  19. Yoo S, Shin G, Kim S. Does Mukbang watching really affect obesity? Focusing on the factors related to health and Mukbang watching. Korean J Journal Commun Stud 2021; 65(2): 205-240.
  20. An S, Lim Y, Lee H. A study of viewers' comments on online Mukbang videos: a bIg-data analysis of perceptions toward eating behavior. Korean J Journal Commun Stud 2020; 64(2): 269-310. https://doi.org/10.20879/kjjcs.2020.64.2.007
  21. Kang E, Lee J, Kim KH, Yun YH. The popularity of eating broadcast: content analysis of "mukbang" YouTube videos, media coverage, and the health impact of "mukbang" on public. Health Informatics J 2020; 26(3): 2237-2248. https://doi.org/10.1177/1460458220901360
  22. Doo SR, Lee YM, Park HR, Song KH. Relationship among life stress, dietary behaviors and high-fat snack intake in high school students in Gyeonggi area. Korean J Community Nutr 2017; 22(4): 289-297. https://doi.org/10.5720/kjcn.2017.22.4.289
  23. Bae YJ. Evaluation of nutrient intake and food variety by age in Korean adolescents: based on 2010-2012 Korean national health and nutrition examination survey. J Nutr Health 2015; 48(3): 236-247. https://doi.org/10.4163/jnh.2015.48.3.236
  24. Korea Disease Control and Prevention Agency. Korean youth risk behavior survey [Internet]. Korea Disease Control and Prevention Agency; 2023 [updated 2023; cited 2024 Feb 20]. Available from: https://www.kdca.go.kr/yhs/home.jsp.
  25. Kye S. Breakfast skipping, body mass index, health related factors in Korean adolescents: analysis of the data from the 2018 youth health behavior online survey. J Korean Learn Cent Curric Instr 2019; 19(15): 1263-1281. https://doi.org/10.22251/jlcci.2019.19.15.1263
  26. Lee B, Ryu HK. Factors related to adolescent obesity and changes: a cross-sectional study based on the Korea youth risk behavior survey. Korean J Community Nutr 2023; 28(5): 363-375. https://doi.org/10.5720/kjcn.2023.28.5.363
  27. Yun S, Kang H, Lee H. Mukbang- and Cookbang-watching status and dietary life of university students who are not food and nutrition majors. Nutr Res Pract 2020; 14(3): 276-285. https://doi.org/10.4162/nrp.2020.14.3.276
  28. Nam HY, Jung BM. A comparative study of the dietary behavior of adults aged 20 and over according to the Mukbang viewing time. Korean J Community Nutr 2021; 26(2): 93-102. https://doi.org/10.5720/kjcn.2021.26.2.93
  29. Kim SH, Kim JY, Rye KA. Evaluation of the dietary diversity and nutrient intakes in obese adults. Korean J Community Nutr 2007; 12(5): 583-591.
  30. Oh MH, Hong K, Kim SE. Relationship among the use of food-related content, dietary behaviors, and dietary self-efficacy of high school students in Seoul and Gyeonggi areas. J Nutr Health 2019; 52(3): 297-309. https://doi.org/10.4163/jnh.2019.52.3.297
  31. Oh J, Chung J. Energy drink consumption and dietary-, lifestyle-, and mental health-related behaviors in Korean adolescents: based on the 10th-13th Korea youth risk behavior web-based survey. Korean J Health Promot 2019; 19(3): 145-154. https://doi.org/10.15384/kjhp.2019.19.3.145
  32. Kim HJ, Kim SY. Night eating habits of high school students by sex in Gyeonggi region. J East Asian Soc Diet Life 2019; 29(1): 56-66. https://doi.org/10.17495/easdl.2019.2.29.1.56
  33. Chong H, Yoon SH, Kim E. A comparative study of night eating consumption patterns and nutrition quotient for Korean adolescents (NQ-A) among high school students in Chungnam region. Korean J Food Nutr 2023; 36(4): 209-227.
  34. Yoon NH, Shon C. Convenience store use and the health of urban adolescents in Seoul, South Korea. Int J Environ Res Public Health 2020; 17(18): 6486.
  35. Hernandez E, Kim M, Kim WG, Yoon J. Nutritional aspects of night eating and its association with weight status among Korean adolescents. Nutr Res Pract 2016; 10(4): 448-455. https://doi.org/10.4162/nrp.2016.10.4.448
  36. Ra CI. The effect of TV program watching motivation for eating and cooking on food purchase intention: focused on mediating role of the food interest. Culin Sci Hosp Res 2021; 27(8): 121-130.
  37. Jeon C, Ji Y. A study on irrational consumption tendency according to exposure of video contents of Mukbang(eating broadcasts) and Cookbang(cooking broadcasts). Int J Tour Manag Sci 2021; 36(1): 23-40.
  38. An YS. Effects of eating habits of Korean youth on depression. J Humanit Soc Sci 2018; 9(1): 911-924.
  39. Hong SH. Factors influencing fast food consumption in Korean adolescents - Based on the 16th Korea youth risk behavior web-based survey. Korean J Food Nutr 2022; 35(3): 167-172.