Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on National Fashion Cases of Conscious Fashion as an ESG Practice

ESG 실천 방안으로서의 컨셔스 패션(Conscious Fashion)의 국내 패션 사례 연구

  • Heejeong Park (Dept. of General Education, Gimcheon University)
  • 박희정 (김천대학교, 기초교양학부)
  • Received : 2023.09.18
  • Accepted : 2023.11.10
  • Published : 2023.11.30
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Abstract

The implementation of ESG practices in the fashion industry has been accelerating, and its significance has been growing across all industries. This paper aims to examine the strategies for ESG implementation in domestic fashion brands and analyze how ESG principles are applied in the context of domestic conscious fashion. To analyze conscious fashion as a means of ESG implementation, the evaluation criteria of ESG from the Textile Fashion Policy Research Institute were utilized as analytical tools. As a result, five categories of domestic conscious fashion emerged: animal-free vegan fashion, eco-friendly plant-based vegan materials, upcycled fashion, regenerated fiber fashion utilizing waste materials, and fair trade fashion. The characteristics of these ESG practices in conscious fashion were identified with four key features. Firstly, the adoption of environmentally friendly materials demonstrates a tendency towards resource conservation, minimizing environmental degradation, and protecting ecosystems. Secondly, technology-driven circular practices are predominant in vegan and upcycled types, evident in the development of fashion materials and secondhand content. Thirdly, design practices based on scarcity incorporate characteristics of upcycling and fair trade. Lastly, the practices of social and ethical values underlie the philosophies of three types of conscious fashion. With the acceleration of ESG practices in the fashion industry and the increasing importance thereof, it is expected that domestic conscious fashion in South Korea will diversify in the future.

Keywords

Acknowledgement

본 논문은 2023년 김천대학교 교내학술연구비 지원에 의한 것임(gc22073)

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