Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Impact of COVID-19 Risk Perception on the Operational Activities and Performance of Incubator Tenant Companies

코로나19 위험인식이 창업보육센터 입주기업의 경영활동과 성과에 미치는 영향

  • 최민정 (글로벌에스디지임팩트협회) ;
  • 이일한 (중앙대학교 경영학부)
  • Received : 2023.09.10
  • Accepted : 2023.10.27
  • Published : 2023.10.31
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Abstract

The main purpose of this study is to investigate the impact of COVID-19 risk perception on the operational activities and performance of incubator tenant companies during the early stages of the COVID-19 outbreak. The primary variables considered for the operational activities of incubator tenant companies include financial management, research and development, marketing, and downsizing. Financial and non-financial performance are the key variables for business performance. The research findings indicate that COVID-19 risk perception has a significant impact only on downsizing, but it does not significantly affect financial management, research and development, or marketing. Additionally, COVID-19 risk perception has a significantly negative impact on both financial and non-financial performance. Financial management and marketing significantly influence financial performance, while research and development and downsizing do not seem to have a significant impact on financial performance. Conversely, research and development, as well as marketing activities, significantly impact non-financial performance, while financial management and downsizing lack a significant influence on non-financial performance. Finally, when examining incubator tenant companies categorized into early-stage, leap-stage, and growth-stage companies, it was observed that only marketing activities have a common and significant impact on non-financial performance across all three types of companies.

본 연구는 국내 창업보육센터 입주기업을 대상으로 코로나19 발생 초기 코로나19에 대한 위험인식이 경영활동과 경영성과에 미치는 영향을 조사하는 데 주요 목적이 있다. 창업보육센터 입주기업의 경영활동에는 재무관리, 연구개발, 마케팅, 고용조정 활동을 주요 변수로 설정하였고, 경영성과에는 재무적 성과와 비재무적 성과를 주요 변수로 설정하였다. 연구 결과, 코로나19 위험인식은 창업보육센터 입주기업의 경영활동 중 고용조정에만 유의한 영향을 미치고, 재무관리, 연구개발, 마케팅에는 영향을 미치지 않는 것으로 나타났다. 또한, 코로나19 위험인식은 재무적·비재무적 성과에 모두 부의 방향으로 유의한 영향을 미치는 것으로 나타났다. 창업보육센터 입주기업의 경영활동 중 재무관리와 마케팅은 재무적 성과에 유의한 영향을 미쳤지만 연구개발과 고용조정은 재무적 성과에 영향을 미치지 않는 것으로 나타났다. 연구개발과 마케팅은 비재무적 성과에 유의한 영향을 미쳤지만 재무관리와 고용조정은 비재무적 성과에 유의한 영향을 미치지 않는 것으로 나타났다. 마지막으로 창업보육센터 입주기업을 초기창업기업, 도약기업, 성장기업으로 나누어 살펴본 결과, 유일하게 마케팅 활동만 세 유형에서 공통적으로 비재무적 성과에 유의한 영향을 미치는 것으로 나타났다.

Keywords

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