The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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Comparison of Determinants of Healthy Food Intake Before and After COVID-19 - Based on 2019~2021 Consumer Behavior Survey for Food -

COVID-19 전후 건강식품 섭취 여부 결정요인 비교 - 2019년~2021년 식품소비행태조사 자료 이용 -

  • Su-yeon Jung (Dept. of Agricultural Economics, Chungbuk National University) ;
  • Na-young Kim (Dept. of Agricultural Economics, Chungbuk National University) ;
  • Eun-seo Jeon (Dept. of Agricultural Economics, Chungbuk National University) ;
  • Keum-il Jang (Dept. of Food Science and Biotechnology, Chungbuk National University) ;
  • Seon-woong Kim (Dept. of Agricultural Economics, Chungbuk National University)
  • 정수연 (충북대학교 농업경제학과 ) ;
  • 김나영 (충북대학교 농업경제학과 ) ;
  • 전은서 (충북대학교 농업경제학과 ) ;
  • 장금일 (충북대학교 식품생명공학과 ) ;
  • 김선웅 (충북대학교 농업경제학과 )
  • Received : 2023.06.26
  • Accepted : 2023.08.14
  • Published : 2023.08.31
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Abstract

This study examined the determinants of healthy food purchases before and after COVID-19 in Korea. Binomial and multinomial logistic regression models were applied to Korea Rural Economic Institute's Food Consumer Behavior Survey data from 2019 to 2021. The analysis revealed a significant decrease in the non-intake of healthy food in 2021 compared to 2019, suggesting the impact of COVID-19 on healthy food consumption. Consumption patterns also changed, with a decrease in direct purchases and an increase in gift-based purchases. Several variables showed significant effects on healthy food intake. Single-person households exhibited a higher probability of eating healthy food after COVID-19. The group perceiving themselves as healthy had a lower likelihood of consuming healthy food pre-COVID-19, but this changed after the pandemic. Online food purchases, eco-friendly food purchases, and nut consumption showed a gradual decrease in the probability of non-intake over time. Gender and age also influenced healthy food intake. The probability of eating healthy food increased in the older age group compared to the younger group, and the probability increased significantly after COVID-19. The probability of buying gifts was significantly higher in those in their 60s, indicating that the path to obtaining healthy food differed by age.

Keywords

Acknowledgement

본 과제(결과물)는 2023년도 교육부의 재원으로 한국연구재단의 지원을 받아 수행된 지자체-대학 협력기반 지역혁신사업의 결과입니다(2021RIS-001).

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