Journal of the Korea Institute of Building Construction (한국건축시공학회지)

The Korean Institute of Building Construction (한국건축시공학회)
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Evaluating Essential Aspects of Novel Architectural Products: An In-depth Application of Importance-Performance Analysis

중요도-성취도 분석을 통한 건축 신제품의 요구사항 분석 연구

  • Lee, Ung-Kyun (Department of Architectural Engineering, Catholic Kwandong University) ;
  • Kim, Jae-Yeob (Department of Architectural Engineering, Korea National University of Transportation)
  • Received : 2023.05.30
  • Accepted : 2023.06.05
  • Published : 2023.06.20
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Abstract

With an increasing interest in the commercialization of research results in the present societal climate, especially in the construction industry, preliminary product analysis plays a critical role when introducing a new product to the market. It significantly influences the product's success or failure. In this context, this study aims to investigate the utility of Importance-Performance Analysis (IPA) as a management strategy tool for preliminary analysis in the commercialization of new architectural technologies. The study specifically assesses a smart ball product engineered for pipeline inspection. The evaluation is carried out based on product quality, convenience, and usability categories. Seventeen factors are recognized as sub-items, and a survey is conducted among relevant experts and consumer groups. From the survey, four key items are chosen: "Keep up the good work," "Concentrate here," "Low priority," and "Possible overkill." Suitable strategic measures are derived for each item. By conducting a correlation analysis between product importance and performance, this study offers a method to establish priority directions for future development. This analysis assists in identifying areas that necessitate improvement or additional focus to increase the product's commercial potential. On the whole, this study contributes to understanding and applying Importance-Performance Analysis as a valuable tool in the preliminary analysis and commercialization of novel technologies in the field of architecture.

최근의 사회적 분위기에 따라 연구 결과의 사업화에 대한 관심이 증가하고 있다. 건축 시공 분야 역시 신기술에 대한 제품화가 활발히 이루어지고 있는 실정이다. 제품에 대한 사전 분석은 향후 신제품의 시장 진출시 성패를 좌우할 수 있는 중요한 절차 중 하나이다. 따라서 본 연구는 건축 분야에서 개발된 신기술의 제품화를 위한 사전 분석 방법 중의 하나로 경영전략도구로 활용되고 있는 중요도-성취도 분석을 실시하고 이의 적용 가능성을 모색하고자 한다. 본 연구에서는 기 개발된 파이프 라인 검사용 스마트볼 제품을 평가하며, 이를 위하여 제품의 품질, 편리성, 활용가능성의 범주를 설정하였다. 하위 항목으로 17개의 요인을 설정하여 관련 전문가 및 소비 집단을 대상으로 설문조사를 실시하였다. 그 결과 좋은 작업상태 지속 유지 항목, 노력 집중화의 지향 항목, 우선 순위 낮음 항목, 과잉 낭비 가능성 항목을 선정하였으며 각각 항목에 적절한 전략적 방안을 도출하였다. 본 연구는 제품의 중요도 및 성취도 측면에서 상호관계 분석을 실시함으로써 향후 개발을 위한 우선 방향을 도출할 수 있는 방안을 제공하였다.

Keywords

Acknowledgement

This paper is developed version of an article that has been previously published in the conference of the Korea Institute of Building Construction.

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