The Journal of The Korea Institute of Intelligent Transport Systems (한국ITS학회 논문지)

The Korea Institute of Intelligent Transport Systems (한국ITS학회)
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Analysis of Factors Affecting User Satisfaction with Mobility as a Service : A Case Study of Daegu Metropolitan City

통합 모빌리티 서비스 이용만족도에 미치는 영향요인 분석 : 대구광역시를 대상으로

  • Jae Hoon Jeong (Dept. of Urban Planning and Transportation Eng., Univ. of Keimyung) ;
  • Oh Hoon Kwon (Dept. of Transportation Eng., Univ. of Keimyung)
  • 정재훈 (계명대학교 도시계획및교통공학전공 ) ;
  • 권오훈 (계명대학교 교통공학전공 )
  • Received : 2022.12.23
  • Accepted : 2023.02.15
  • Published : 2023.04.30
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Abstract

Mobility as a Service(MaaS) is an integrated mobility service that enables flexible reservation and payments for various transportation services on one platform, including existing public transportation. To popularize MaaS, users need to be satisfied with the service, and the factors that lower satisfaction need to be improved. In this study, the structural equation model was used to identify the influence of factors on the overall satisfaction level. Improvement plans to increase user satisfaction were derived based on importance-satisfaction analysis and the decision tree model. The analysis revealed the level of connectivity in MaaS apps to be a significant factor that needs to be improved for a higher user satisfaction level of MaaS

MaaS(Mobility as a service)란 기존 대중교통 수단 이외에도 다양한 교통서비스를 하나의 플랫폼에 제공하여 교통수단을 유연하게 예약 및 결제할 수 있게 하는 통합 모빌리티 서비스이다. MaaS 활성화를 위해서는 이용자들의 서비스 만족 수준이 높아야 하며, 이를 위해서는 전반적인 만족 수준에 어떠한 요인이 영향을 미치는지에 대한 연구가 필요하다. 본 연구에서는 구조방정식(SEM)을 활용하여 전반적인 만족 수준에 미치는 요인의 영향력을 파악하였으며, 중요도-만족도 분석과 의사결정나무 모형을 기반으로 이용만족도를 높일 수 있는 개선방안을 도출하였다. 분석 결과 이용자들이 사용하는 MaaS 앱의 연계 원활 수준의 개선이 필요한 것으로 분석되었다.

Keywords

Acknowledgement

본 연구는 국토교통부 및 국토교통과학기술진흥원의 스마트시티 혁신성장동력 프로젝트(22NSPS-C149553-05) 지원으로 수행하였습니다.

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