Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Exploring Changes in Digital Keywords on Online Bookstores and Instagram: A Comparative Analysis of Before and After COVID-19

인터넷 서점과 인스타그램에 나타난 디지털 키워드 변화 탐색 - 코로나19 발생 전후 비교 분석 -

  • Suyeon Je (Dept. of Fashion & Textiles, Jeju National University) ;
  • Siwon Kim (College of Software, Jeju National University) ;
  • Rani Eom (Dept. of Fashion & Textiles, Jeju National University)
  • 제수연 (제주대학교 패션의류학과) ;
  • 김시원 (제주대학교 소프트웨어학부) ;
  • 엄란이 (제주대학교 패션의류학과)
  • Received : 2023.09.27
  • Accepted : 2023.12.06
  • Published : 2023.12.31
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Abstract

This study analyzed the shifts that occurred before and after the outbreak of COVID-19 by scrutinizing digital keywords derived from prominent culture media, such as books and instagram. The analysis identified trends rooted in digital terminology. For this study, the period 2017 to 2022 was divided into three-year segments, before and after the outbreak of COVID-19. Subsequently, an analysis was conducted using digital keywords to assess the number of digital-related books and book hashtags, the number of instagram mentions, and relevant keywords. We found that COVID-19 exerted a discernible influence on information related to digital keywords, substantially impacting both the book publishing market and instagram. Notably, digital-related books have been published in a variety of fields since the outbreak, and new fields are emerging. The year 2020 saw the most significant growth in the mentions of digital terms on instagram. Such terms were used in conjunction with terminology related to people working in a digital environment, endeavors aimed at revenue generation in online spaces, leisure activities associated with art and culture, and online service platforms. Through the analysis of digital keywords, this study is expected to contribute to the understanding of digital trends and their future trajectories.

Keywords

Acknowledgement

이 성과는 정부(과학기술정보통신부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임(No. 2022R1G1A1012127).

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