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고령층의 키오스크 사용에서의 기술스트레스와 주관적 규범이 그림자노동 지각에 미치는 영향: 실증 분석

Kiosk Use Among Seniors: An Empirical Investigation of the Effects of Technostress and Subjective Norms on Awareness of Shadow Work

  • Ji, Do-Sung (School of Business Administration at Chonnam National University) ;
  • Koh, Joon (School of Business Administration at Chonnam National University)
  • 투고 : 2023.04.26
  • 심사 : 2023.07.12
  • 발행 : 2023.12.31

초록

키오스크 도입은 인건비 절감 효과를 누리면서 일상생활의 필수요소로 자리매김하고 있지만, 디지털 격차에 따른 고령층 등 약자에 대한 사회문제도 야기해 왔다. 본 연구는 고령층의 셀프서비스 키오스크 사용 중에 발생하는 심리적 경험인 그림자노동 지각 관점에서 키오스크 사용갈등에 연관성이 높은 요인들을 파악하고자 하였다. 고령층 159명의 설문 분석 결과, 고령층 이용자의 기술스트레스 및 주관적 규범은 사용갈등과 유의한 연관성이 있음을 밝혔으며, 그림자노동 지각정도는 이들 관계에서 부분 매개효과를 가지고 있었다. 또한 사용경험은 기술스트레스의 그림자노동지각에 대한 관계를 완화시키는 조절효과를 보였다. 본 연구의 결과는 고령층의 디지털 그림자노동 이슈에 대한 이해를 높이고, 디지털 기술 배려 및 디지털 포용 관점에서 연구적 시사점을 제공한다.

While the introduction of kiosk has become an essential element, enjoying the effect of labor cost reduction, it has not been able to embrace the senior population due to the digital divide. This study investigated which factors have relationships with conflict over use for kiosk from the viewpoint of shadow work that appears during self-service kiosk use. An analysis of 159 seniors through survey revealed that both technostress and subjective norms had significant relationships with conflict over use for kiosk, and that the perception of shadow work had a partial mediating effect on these relationships. Further, user experience showed a moderating effect on the relationship between technostress and perception of shadow work. These results suggest theoretical and practical implications related to digital shadow work, providing the relevant policy regarding digital inclusion for seniors.

키워드

과제정보

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(NRF-2021S1A3A2A02089809).

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