Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Continuance Intention Toward Second-generation Mobile Instant Messaging App of LINE in Taiwan

  • Bao Q. Duong (Computer Information Systems, Appalachian State University) ;
  • Charlie Chen (Computer Information Systems, Appalachian State University) ;
  • Craig Van Slyke (Information Systems, Louisiana Tech University)
  • Received : 2022.10.13
  • Accepted : 2023.08.21
  • Published : 2023.12.31
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Abstract

The second-generation mobile instant messaging (SMIM) proliferates with various relationship management functions: group chats, audio/video chats, file sharing, real-time location sharing, and nonverbal graphics, such as emojis and stickers. This study integrates the important but often overlooked affordances theory into innovation diffusion and proposes an SMIM continuance intention model. SMIM is a social affordance platform for users to develop new friendships and maintain their relationships. Integrated diffusion of innovation and affordance theoretical frameworks, this study investigates the influence of four factors on the success of using SMIM apps to improve friendship development and relationship management. Data were collected from 231 participants using a survey questionnaire in a public university in Taiwan. The findings confirm the effects of friendship development and relationship maintenance on the intention of users to continue using SMIM apps. Implications for research and practice are discussed.

Keywords

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