Journal of Broadcast Engineering (방송공학회논문지)

The Korean Institute of Broadcast and Media Engineers (한국방송∙미디어공학회)
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A Study on the Direction of Publicity and Technology Development of Public Service Media - Focusing on the cases of global public broadcasting

디지털 공영미디어의 공영성과 기술 발전 방향성 연구 - 해외 공영방송 사례를 중심으로

  • Received : 2022.04.07
  • Accepted : 2022.04.27
  • Published : 2022.05.30
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Abstract

Due to the convergence of broadcasting and telecommunication and the evolution into the media industry, viewers are adapting to the reception of content through various platforms and personal media. Accordingly, public broadcasting is seeking to change into public media that redefines public responsibility and establishes a role for a sustainable society. In particular, proving its value in the form of differentiated public services in an environment where public content is also provided by commercial services is necessary for members of society to prove the legitimacy of financial resources and services. In this paper, as the digital broadcasting era in the 2010s and the media industry was reorganized in 2020, changes in public services corresponding to the public responsibilities required of public broadcasters were analyzed through global public broadcasting cases. In particular, since the technical preparation of broadcasters and viewers is essential in the media environment, the technical direction of public services was mainly analyzed. The derived direction is a common direction applicable to all public broadcasters, including Korea. It is expected that the public responsibility and direction of technological development suggested in this paper will clarify the role of public media and help become differentiated services that contribute to life.

방송 통신의 융합과 미디어 산업으로의 진화로 인해, 시청자들은 다양한 플랫폼과 개인 미디어를 통한 콘텐츠의 수신에 적응하고 있다. 이런 환경의 변화로 공영방송은 공적 책임을 재정의하고, 지속 가능한 사회를 위한 역할을 정립하는 공영미디어로의 변화를 모색하고 있다. 특히, 공익적 콘텐츠가 상업서비스에 의해서도 제공되는 환경에서 차별화된 공공서비스의 형태로 그 가치를 입증하는 것은 사회구성원들에게 재원, 서비스에 대한 정당성 입증을 위해 필요하다. 본 논문에서는 2010년대 디지털 방송의 시대가 되고, 2020년 미디어 산업이 재편되면서 공영방송사에 요구되는 공적 책임과 상응하는 공공서비스의 변화를 해외 공영방송 사례를 통해 분석하고, 향후 공영미디어로서의 가치를 입증하기 위해 중심이 되어야 하는 공적 책임과 공공서비스의 방향성을 도출하였다. 특히, 미디어 환경에서 방송사, 시청자의 기술적인 준비가 필수적이기 때문에 공공서비스의 방향성은 기술 방향성을 위주로 분석하였다. 도출한 방향성은 한국을 포함한 모든 공영방송사에 적용 가능한 공통적인 방향성이다. 본 논문에서 제언한 공적 책임과 기술 발전의 방향성이 공영미디어의 역할을 명확히 하고, 생활에 이바지하는 차별화되는 서비스가 되는데 일조하기를 기대한다.

Keywords

Acknowledgement

이 논문은 2022년도 정부(과학기술정보통신부)의 재원으로 정보통신기획평가원의 지원을 받아 수행된 연구임 (No.2021-0-00852, 지능적 미디어 속성 추출 및 공유 기술 개발).

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