DOI QR코드

DOI QR Code

The Moderating Effect of Sociodemographic Factors on the Relationship between Motivation and Outcomes of Digital Device Use

디지털기기 이용동기와 이용성과의 관계에서 사회인구학적 요인의 조절효과

  • Kim, Banya (Institute of Communication Research, Seoul National University)
  • 김반야 (서울대학교 언론정보연구소)
  • Received : 2022.03.28
  • Accepted : 2022.04.29
  • Published : 2022.05.31

Abstract

This study examines the moderating effect of sociodemographic factors on the relationship between motivation and outcomes of digital device use. The data from 'the 2020 Survey on the Digital Divide' conducted by National Information Society Agency was used for empirical analysis. Significant interaction effects were observed between sociodemographic characteristics and motivation. The results also show that motivation was a primary predictor of the differences in outcomes of digital device use, the third-level digital divide. These findings have implications for closing the third-level digital divide.

이 연구는 디지털기기 이용성과의 예측요인으로서 디지털기기 이용동기가 디지털기기 이용성과에 미치는 효과가 연령, 성별, 소득, 교육수준에 따라 어떤 차이가 있는지 확인했다. 이를 위하여 한국지능정보사회진흥원의 '2020 디지털정보격차실태조사' 자료를 활용하여 실증적 분석을 실시하였다. 연구 결과, 디지털기기 이용동기가 디지털기기 이용성과에 미치는 긍정적 효과는 사회인구학적 요인에 따라 다르게 나타났다. 더불어, 디지털기기 이용동기는 디지털기기 이용성과 차이, 즉 3차 정보격차를 예측하는 주요 요인임을 확인했다. 이 연구의 결과는 3차 정보격차 관련 정책 및 연구에 유용한 정보를 제공한다.

Keywords

Acknowledgement

이 논문은 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5B5A07111680).

References

  1. D. C. Gomez, "The third digital divide and Bourdieu: Bidirectional conversion of economic, cultural, and social capital to (and from) digital capital among young people in Madrid," New Media & Society, Vol. 23, No. 9, pp. 2534-2553, 2021. DOI: 10.1177/1461444820933252
  2. E. J. Helsper, "A Corresponding Fields Model for the Links Between Social and Digital Exclusion." Communication Theory, Vol. 22, No. 4, pp. 403-426, 2012. https://doi.org/10.1111/j.1468-2885.2012.01416.x
  3. L. Robinson, S. R. Cotten, H. Ono, A. QuanHaase, G. Mesch, W. Chen, J. Schulz, T. M. Hale, and M. J. Stern, "Digital inequalities and why they matter," Information, Communication & Society, Vol. 1 8, No. 5, pp. 569-582, 2015. DOI: 10.1080/1369118X.2015.1012532
  4. National Information Society Agency, "2020 The Report on the digital divide," 2020.
  5. E. J. Helsper, A. J. A. M. Van Deursen, and R. Eynon, "Tangible Outcomes of Internet Use: From Digital Skills to Tangible Outcomes Project Report," 2015.
  6. A. J. A. M. Van Deursen and E. J. Helsper, "The Third-Level Digital Divide: Who Benefits Most from Being Online?" Communication and Information Technologies Annual, Emerald Group Publishing Limited, pp. 29-52, 2015.
  7. J. A. G. M. Van Dijk, "The digital divide," John Wiley & Sons, 2020.
  8. M. Ragnedda, "The Third Digital Divide: A Weberian Approach to Digital Inequalities," Routledge, 2017.
  9. E. Katz, J. G. Blumler, and M. Gurevitch, "Uses and gratifications research," The Public Opinion Quarterly, Vol. 37, No. 4, pp. 509-523, 1974. https://doi.org/10.1086/268109
  10. M. R. Levy and S. Windahl, "Audience activity and gratifications: A conceptual clarification and exploration," Communication Research, Vol. 11, pp. 51-78, 1984. https://doi.org/10.1177/009365084011001003
  11. S. Kweon and J. Woo. "Blog Media Research-A Study of Motivation, Gratification and Cognitive Styles of the Blog Media," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 19, No. 2, pp. 419-460, 2005.
  12. S. Park., O, Ban, and J. Park, "Studies on the Effect of use motivations, satisfaction and using attitudes of Web drama," Information Society & Media, September 2015, Vol. 16, No. 2, pp. 47-70, 2015.
  13. M. Choi and B. Chon, "The Influence of Motivation to Use and Key Components of Webtoon on User Satisfaction," Broadcasting Culture Research, Vol. 26, No. 2, pp. 93-120, 2014.
  14. A. Scheerder, A. J. A. M. van Deursen, and J. A. G. M. Van Dijk, "Determinants of Internet skills, uses and outcomes. A systematic review of the second-and third-level digital divide," Telematics and Informatics, Vol. 34, No. 8, pp. 1607-1624, 2017. DOI: 10.1016/j.tele.2017.07.007
  15. W. Dutton and G. Blank, "Cultural Stratification on the Internet: Five Clusters of Values and Beliefs among Users," Britain (Communication and Information Technologies Annual Vol. 10, Emerald Group Publishing, pp. 3-28, 2015. https://doi.org/10.1108/S2050-206020150000010001
  16. R. Eynon and A. Geniets, "The digital skills paradox: how do digitally excluded youth develop skills to use the internet? Learning," Media and Technology, Vol. 41, No. 3, pp. 463-479, 2016. https://doi.org/10.1080/17439884.2014.1002845
  17. E. Hargittai and G. Walejko, "The participation divide: Content creation and sharing in the digital age," Information, Community & Society, Vol. 11, No. 2, pp. 239-256, 2008. DOI: 10.1080/17439884.2014.1002845
  18. M. Haight, A. Quan-Haase, and B. A. Corbett, "Revisiting the digital divide in Canada: the impact of demographic factors on access to the internet, level of online activity, and social networking site usage," Information, Communication & Society, Vol. 17, No. 4, pp. 503-519, 2014. https://doi.org/10.1080/1369118X.2014.891633
  19. E. Park and S. Nam, "An analysis of the digital literacy of people with disabilities in Korea: verification of a moderating effect of gender, education and age," International Journal of Consumer Studies, Vol. 38, No. 4, pp. 404-411. 2014. DOI:10.1111/ijcs.12107
  20. K. P. Gupta, "Impact of digital divide on e-government use intention: moderating role of socio-demographic factors," International Journal of Electronic Governance, Vol. 12, No. 3, pp. 224-245. 2020. DOI: 10.1504/IJEG.2020.109833