Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Assessing the Demand for Hanbok Education and Public Support Using the Characteristics of Hanbok Brand Entrepreneurs and Workers

한복브랜드 창업가 및 종사자 특성에 따른 한복 교육, 공공지원 수요 연구

  • Lee, Ha Kyung (Dept. of Clothing and Textiles, Chungnam National University) ;
  • Yun, So Jung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
  • Received : 2022.02.16
  • Accepted : 2022.04.09
  • Published : 2022.04.30
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Abstract

The growth of the fashionable hanbok market has led to a significant increase in the number of entrepreneurs or prospective entrepreneurs with small hanbok businesses. To develop the hanbok industry, the public sector is developing and providing education and support programs to enhance the competencies of individual hanbok brand entrepreneurs. This study conducted a survey of 213 subjects such as business operators, workers, and prospective workers in the changing hanbok industry. This study investigated their hanbok education experiences as well as future demands for education and public support programs. To explore differences based on individual characteristics, this study measured such characteristics using entrepreneurial orientation as well as the artistic and entrepreneurial competencies important in running a hanbok brand and analyzed the relationship demand for education and public support. Hanbok brand worker characteristics were classified into four groups based on individual characteristics: "traditionalist," "entrepreneur," "opportunist," and "businessman." Differences existed in terms of detailed education experience and demand as well as demand for public support, depending on the group. The results of this study contribute to development of hanbok curriculums that consider individual characteristics, the effective incubation of new and prospective hanbok brand entrepreneurs, as well as the research on founding small-scale fashion businesses.

Keywords

Acknowledgement

본 연구는 2020년 한국공예디자인문화진흥원 한복진흥센터 지원으로 연구되었음.

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