International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The Role of Knowledge and Self-Efficacy in Behavioral Intention to Prevent Cervical Cancer among Female College Students

  • Lee, Mina (Department of Advertising and Public Relations, Kookmin Univ.)
  • Received : 2022.02.22
  • Accepted : 2022.03.08
  • Published : 2022.03.31
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Abstract

In order to promote cervical cancer prevention behaviors of female college students, this study aims to explore factors that influence cervical cancer prevention behavior of female college students. Specifically, this study examined mediating roles of knowledge and self-efficacy in predicting behavioral intention to prevent cervical cancer. An online survey was conducted on female college students. Analysis of 236 female college students' responses revealed that health status influenced behavioral intention to prevent cervical cancer indirectly through knowledge and self-efficacy. Exposure to Internet media influenced behavioral intention to prevent cervical cancer directly and indirectly through knowledge and/or self-efficacy. Knowledge influenced behavioral intention to prevent cervical cancer directly and indirectly through self-efficacy. Based on the findings of this study, we provided implications for planning of educational programs and campaigns to promote the cervical cancer prevention behaviors of female college students.

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