융합정보논문지 (Journal of Convergence for Information Technology)

중소기업융합학회 (Convergence Society for SMB)
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소셜네트워크서비스(SNS) 이용자의 대상관계 요인이 즐거움과 자기효능감을 통해 이용자 만족에 미치는 영향

Effect of Social Network Service (SNS) Users' Object Relations Factors on User Satisfaction through Pleasure and Self-efficacy

  • 채수인 (청운대학교 글로벌경영학과) ;
  • 최효근 (청운대학교 교양대학) ;
  • 권두순 (청운대학교 교양대학) ;
  • 박동철 (세종사이버대학교 전기전자공학과)
  • Chae, Su-in (Department of Global Business Administration, Chungwoon University) ;
  • Choi, Hyo-geun (Division of Liberal Arts, Chungwoon University) ;
  • Kwon, Do-Soon (Division of Liberal Arts, Chungwoon University) ;
  • Park, Dong-cheol (Department of Electrical and Electronic Engineering, Sejong Cyber University)
  • 투고 : 2021.12.01
  • 심사 : 2022.02.20
  • 발행 : 2022.02.28
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초록

본 연구는 소셜네트워크서비스(Social Networking Service; SNS) 이용자들의 대상관계 요인들에 대해 파악하고 이들 요인이 즐거움과 자기효능감을 통해 이용자 만족에 얼마만큼의 영향을 미치는지에 대한 인과관계를 실증 연구함으로써 SNS에서 효과적이고 효율적인 발전방안을 제시한다. 본 연구모형을 소셜네트워크서비스를 이용한 경험이 있는 이용자들을 대상으로 설문조사를 실시하였다. PLS 구조방정식 모형을 이용하여 신뢰도 및 타당성 분석, 탐색적·확인적 요인분석, 판별 타당성, 적합도 검증, 직접·매개 경로분석을 실시하였다. 첫째, 비소외는 즐거움에 유의한 영향을 미쳤지만, 자기효능감에는 유의한 영향을 미치지 못했다. 둘째, 안정애착은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 셋째, 사회적능력은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 넷째, 자아중심성은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 다섯째, 즐거움은 자기효능감과 이용자 만족에 모두 유의한 영향을 미쳤다. 여섯째, 자기효능감은 이용자 만족에 유의한 영향을 미쳤다.

Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.

키워드

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